From display advertising to search engine marketing and social media marketing, options available for eCommerce, and specifically advertising, are plenty. Google Ads or Adwords is one such option. Ever since its launch, it has been a go-to platform for many businesses.

1. Google Ad Strategies for eCommerce
From display advertising to search engine marketing and social media marketing, options
available for eCommerce, and specifically advertising, are plenty. Google Ads or Adwords is
one such option. Ever since its launch, it has been a go-to platform for many businesses. But
advertising on google can have its pros and cons. Google being the most used search engine
and owning more than 70% of the search engine market shares, there are thousands of
businesses looking to attract and cater to millions of digital citizens with Google ads.
If you happen to be a business or a social media marketing company in Pune, India looking
to advertise over on google, here are some Google Ad strategies that you should know -
1. Keywords - Keywords are the most important aspect of Google ads. Google looks to
match your ad with search queries based on the keywords you select. For beginners,
avoid selecting and using general and broad keywords.
When it comes to keywords, experimenting and reviewing is the only way to get
things right. Notice which ones work by reviewing your click-through-rate (CTR) and
accordingly adjust. Many advertisers tend to skip the negative keywords feature but
it is a very significant concept, ensuring increased relevance to your ad.
2. Bidding - After setting up your ad campaign, bidding is the next essential step.
Bidding is where you select an amount to pay for a click on your ad. For starters, it's
best to leave it at automated bidding, where Google itself will look to adjust your bid
based on your competitors. As you move along, track down and review your search
data history and analyse which search phrases have brought about the most
revenue. List the specific search phrases and next time while bidding, proceed to
manual bidding and bid heavily on those specific search phrases.
3. Bestsellers - Google makes it very easy for you to track down your conversion rates.
Analysing your ROI and ROAS metrics, identify your business’ top selling products,
and look to prioritize upon them by expanding their budgets for higher bids. Another
great strategy is taking advantage of the seasonal trends. Optimize and bid
accordingly upon products or services you know will do well at a certain time of the
year.
4. Landing Page - It is highly recommended to optimize your ad landing page. Landing
page is the designated page linked when your ad is clicked. You want your audience
to feel like they are welcomed and further encourage them to be a lead or a
customer. Know your target audience and accordingly set up and strategize the
landing page. A great landing page will further improve your Quality Score (QS).
Quality Score is the rank google determines on your ad. Higher the rank, better the
ad placement, and lower acquisition costs.
Advertising on Google has certainly been game-changing. Its user-friendly, effective, and
transparent attributes are reasons why every marketing, advertising and social media
agency in Pune has shifted to its services. The features available are vast and there is a lot
you can do on the channel and platform. If you are struggling to get your head around some
of the features, various social media companies in Pune offer help and assistance for the
same. So, get in touch with them now and use google ads to its full potential.

2. About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering
focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through
creativity, dedication, technological advancement, and unmatched customer service. Get in touch
with us for the right marketing and advertising solutions.
Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design
Studio, strive to continuously improve ourselves and our services. We believe in pushing the
boundaries of creativity, and setting new standards of achievement for ourselves. Applying these
principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of
the most sought after, corporate video production in pune ,India.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id : info@kaizendesignstudio.com
Website : https://www.kaizendesignstudio.com/