A presentation on how we are dealing with not having keyword data for SEO reporting at our agency. Please share if you find it useful. Ta.

1. Goodbye Keyword Data;
Say Hello to S**t load of other Data

2. September 23 – Google confirms that
it’s defaulted to SSL search, I’m like…
@AmanTalwar

4. Identify Personas
Understanding the
Searcher behind the
Search is Important
•
First Home Buyers
Refinancing
•
•
•
Demographics –
Age, Gender
Lifestyle
Interests [Websites &
therefore Content]
Pain Points
Tools we use • Social Data
• Online Surveys
• Google Affinity
Segments
Investors
Renovators
@AmanTalwar

5. Google Affinity Segments
Use this data to understand and segment your audience
@AmanTalwar

6. Rankings & Search Volume Data
Group Kwds into categories
Use SEMRush Data
@AmanTalwar

7. Internal Search Data
Use this data to find long tail keywords
@AmanTalwar

8. Google WMT Data
Use Google’s Python library to download this data
@AmanTalwar

9. Bing WMT Data
Only Google has blocked the keyword data for now,
behaviours are the same for Bing
@AmanTalwar

10. Paid Search Data
Take learnings from PPC and apply it to SEO
@AmanTalwar

11. Google Trends Data
Use Google Trends data to see trends and forecasts
@AmanTalwar

12. Google Keyword Planner Data
Use Keyword Planner to discover keywords
@AmanTalwar

13. Referral Data
High Quality Relevant Sites will send quality traffic & conversions
@AmanTalwar

14. L.P. Data - Focus On Conversions
Top Converting LP Do A/B Testing
Test
Test
Test
Test
Test
Headlines
Copy
Meta Tags
Call To Action
Images
Use Landing Page data to discover top converting landing pages and
then perform A/B tests on them to increase Conversion Rates
@AmanTalwar

15. @AmanTalwar

16. Thank You / Q&A
Aman Talwar
Email: aman@amantalwar.com
Twitter: @AmanTalwar