SlideShare a Scribd company logo
GOOD
FORTHE 
SOLE
BY:ELLIOTSANTIAGO
GOOD FOR THE SOLE
How I Turned a Passion for Product Into a Media Brand
ALLOW ME TO
INTRODUCE MYSELF
enthusiast of all things
fashion, sports, hip
hop, and food
aspiring creative
dream of working in
brand/influencer
marketing 
DISCOVERING THE ANSWER
COMMUNICATE
 THE CULTURE
GOOD FOR THE SOLE IS TARGETED
TOWARDS YOUNG MILLENNIALS BOTH
MALE AND FEMALE WHO
DEMONSTRATE A LOVE FOR
SNEAKERS AND SNEAKER CULTURE. 
THE STRATEGY
Utilize Facebook and Instagram
to promote all content and
engage with all relevant
influencers and accounts
THE CHALLENGE
being different from other
sneaker blogs
driving engagement, create
brand awareness, create
brand identity 
THE OPPORTUNITY
communicate the most relevant
sneaker news and showcase
personal style
CREATING THE CONCEPT
A SOLEFUL SYNOPSIS
My narrative is built on this fundamental truth; a love for sneakers. Sneakers
aren’t just shoes. This is stories. This is content. This is community. This is
culture. A culture that influences the many aspects of my life from the way I
dress, to the music I listen to, to the friendships I’ve made, to the career I want
to pursue.  
It is the realization that buying and collecting isn’t just a hobby, but a passion
that runs deeper than the boxes they come in.
GOOD FOR THE SOLE
FROM KICKS TO
CONTENT
Updates with the hottest
releases happening in sneaker
culture
RELEASE INFO
Shining a light on the
influencers within the
industry 
INFLUENCER INSPO
Showcasing my own
personal collection and
style
PERSONAL STYLE
Highlighting
newsworthy sneaker
culture moments
SNEAKER EVENTS
SNEAKER MOMENTS
 Travis Scott treats hometown fans
to free shoes!
Following night 1 of his Houston
shows this past week, the rapper
decided to give away 700 pairs of
his newly released Nike Air Force
1s.
Do you think Travis should do
show giveaways more often? Let
me know in the comments below!
#travisscott #nikeaf100
"What separates everything is
passion. If you're passionate
enough about anything you
can make anything happen,
literally." - Ronnie Fieg. The
famous sneaker designer and
store owner of KITH tells his
story on how he been able to
build his streetwear empire.
#KithSet #ComplexMedia
Nike decided to bring back the Flyknit
Trainer this year and the response has
been well received. Possessing such a
clean and classic silhouette, these babies
are definitely built for comfort and style.
As a minimalistic sneaker, it is very easy
to pair these with any outfit. I chose to
style these with a black theme, sporting a
black John Elliott hoodie, black H&M t-
shirt black thrifted pants, and Uniqlo
cream socks. Enjoy a few on body shots!
INFLUENCER INSPO PERSONAL STYLE
OFF ON THE WRONG FOOT - FACEBOOK
0.85
AVG. IMPRESSIONS
0
AVG. LIKES PER POST
GOOD FOR THE SOLE
TOTAL REACH
6
GOOD FOR THE SOLE
RELEASE INFO
 This week’s forecast is
looking a little FOGgy.☁☁☁
________________
The @fog Vans Era 95 are
drooping this week in the
“Marshmallow” colorway. Are
you hoping to add these to
your wardrobe? Comment
“��” for yes or “��” for no. 
#MondayMotivation - At one
of his Nike launch events,
@virgilabloh speaks about
the importance of
collaboration, his design
approach, and more. Tap
the link in bio to peep the
full interview!
 The @adidasoriginals Yeezy Calabasas
Powerphase is one of my favorite pick ups this
year. Picked out of the ‘80s archives of adidas,
Kanye and his team were able to re-imagine
this shoe and craft it with amazing quality.
The low profile silhouette is constructed with
a buttery, off white leather that adds a
vintage touch with modern comfort.
___________
Retail price: $120
___________
purchased from yeezysupply.com
#shoeoftheweek
INFLUENCER INSPO PERSONAL STYLE
LIKES AND LACES - INSTAGRAM
24
FOLLOWERS
20
AVG. LIKES PER POST
83%
ENGAGEMENT
GOOD FOR THE SOLE
GOOD FOR THE SOLE
GOOD FOR THE SOLE
FOLLOW US ON SOCIAL!
HTTP://BIT.LY/2Z2V8I5@GOODFORTHESOLE
"Follow your passions
with unrelenting
determination. Trust
your instincts. Give
yourself permission to
fail, and start making
some mistakes."
JON WEXLER - ADIDAS DIRECTOR
OF ENTERTAINMENT AND
INFLUENCER MARKETING
THANK YOU!

More Related Content

Similar to Good For the Sole

24284
2428424284
The Giving Keys: Integrated Marketing Plan
The Giving Keys: Integrated Marketing Plan The Giving Keys: Integrated Marketing Plan
The Giving Keys: Integrated Marketing Plan
Michael Brito | Zeno Group
 
Kate Spade New York Social Media Marketing NYU Class Final Project
Kate Spade New York Social Media Marketing NYU Class Final ProjectKate Spade New York Social Media Marketing NYU Class Final Project
Kate Spade New York Social Media Marketing NYU Class Final Project
Nydia Russe
 
Social Media Trends: How Brands Can Tap Into Culture
Social Media Trends: How Brands Can Tap Into CultureSocial Media Trends: How Brands Can Tap Into Culture
Social Media Trends: How Brands Can Tap Into Culture
The Social Lights
 
Nostalgic Reinvention: A/W 22/23
Nostalgic Reinvention: A/W 22/23Nostalgic Reinvention: A/W 22/23
Nostalgic Reinvention: A/W 22/23
Owen43
 
Fabulous Fashion Marketing Tips
Fabulous Fashion Marketing TipsFabulous Fashion Marketing Tips
Fabulous Fashion Marketing Tips
invitereferral
 
7 nonprofits on instagram who are getting it right
7 nonprofits on instagram who are getting it right7 nonprofits on instagram who are getting it right
7 nonprofits on instagram who are getting it right
Donorbox
 
2. Research-FMP.pptx
2. Research-FMP.pptx2. Research-FMP.pptx
2. Research-FMP.pptx
ELLIPRINCE
 
杨新怡 vanessa大作品集
杨新怡 vanessa大作品集杨新怡 vanessa大作品集
杨新怡 vanessa大作品集
新怡 杨
 
7 c shaunessyneel-target
7 c shaunessyneel-target7 c shaunessyneel-target
7 c shaunessyneel-target
sneel326
 
CollegeFashionista Portfolio
CollegeFashionista PortfolioCollegeFashionista Portfolio
CollegeFashionista Portfolio
Lauren Kucic
 
STONE COLD FOX
STONE COLD FOXSTONE COLD FOX
STONE COLD FOX
Lacee De Grasse
 
CONTEXTUAL RESEARCH.pptx
CONTEXTUAL RESEARCH.pptxCONTEXTUAL RESEARCH.pptx
CONTEXTUAL RESEARCH.pptx
JessicaCrosland2
 
PFF Presentation One - Brand Guide
PFF Presentation One - Brand GuidePFF Presentation One - Brand Guide
PFF Presentation One - Brand Guide
Ryan Tyler Thomas
 
Jessica Ashton portfolio
Jessica Ashton portfolioJessica Ashton portfolio
Jessica Ashton portfolio
Jessica Ashton
 
Student Village Youth Insights 2016 E-Book
Student Village Youth Insights 2016 E-BookStudent Village Youth Insights 2016 E-Book
Student Village Youth Insights 2016 E-Book
Samantha Joanne Van Zyl
 
WFA 2017 - Marketing to Millennials
WFA 2017 - Marketing to MillennialsWFA 2017 - Marketing to Millennials
WFA 2017 - Marketing to Millennials
Saffire
 
@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz
Empowered Presentations
 
Marksman July 2017
Marksman July 2017Marksman July 2017
Butterfly London Neutral Identity – the new face of beauty
Butterfly London Neutral Identity – the new face of beautyButterfly London Neutral Identity – the new face of beauty
Butterfly London Neutral Identity – the new face of beauty
Butterfly London
 

Similar to Good For the Sole (20)

24284
2428424284
24284
 
The Giving Keys: Integrated Marketing Plan
The Giving Keys: Integrated Marketing Plan The Giving Keys: Integrated Marketing Plan
The Giving Keys: Integrated Marketing Plan
 
Kate Spade New York Social Media Marketing NYU Class Final Project
Kate Spade New York Social Media Marketing NYU Class Final ProjectKate Spade New York Social Media Marketing NYU Class Final Project
Kate Spade New York Social Media Marketing NYU Class Final Project
 
Social Media Trends: How Brands Can Tap Into Culture
Social Media Trends: How Brands Can Tap Into CultureSocial Media Trends: How Brands Can Tap Into Culture
Social Media Trends: How Brands Can Tap Into Culture
 
Nostalgic Reinvention: A/W 22/23
Nostalgic Reinvention: A/W 22/23Nostalgic Reinvention: A/W 22/23
Nostalgic Reinvention: A/W 22/23
 
Fabulous Fashion Marketing Tips
Fabulous Fashion Marketing TipsFabulous Fashion Marketing Tips
Fabulous Fashion Marketing Tips
 
7 nonprofits on instagram who are getting it right
7 nonprofits on instagram who are getting it right7 nonprofits on instagram who are getting it right
7 nonprofits on instagram who are getting it right
 
2. Research-FMP.pptx
2. Research-FMP.pptx2. Research-FMP.pptx
2. Research-FMP.pptx
 
杨新怡 vanessa大作品集
杨新怡 vanessa大作品集杨新怡 vanessa大作品集
杨新怡 vanessa大作品集
 
7 c shaunessyneel-target
7 c shaunessyneel-target7 c shaunessyneel-target
7 c shaunessyneel-target
 
CollegeFashionista Portfolio
CollegeFashionista PortfolioCollegeFashionista Portfolio
CollegeFashionista Portfolio
 
STONE COLD FOX
STONE COLD FOXSTONE COLD FOX
STONE COLD FOX
 
CONTEXTUAL RESEARCH.pptx
CONTEXTUAL RESEARCH.pptxCONTEXTUAL RESEARCH.pptx
CONTEXTUAL RESEARCH.pptx
 
PFF Presentation One - Brand Guide
PFF Presentation One - Brand GuidePFF Presentation One - Brand Guide
PFF Presentation One - Brand Guide
 
Jessica Ashton portfolio
Jessica Ashton portfolioJessica Ashton portfolio
Jessica Ashton portfolio
 
Student Village Youth Insights 2016 E-Book
Student Village Youth Insights 2016 E-BookStudent Village Youth Insights 2016 E-Book
Student Village Youth Insights 2016 E-Book
 
WFA 2017 - Marketing to Millennials
WFA 2017 - Marketing to MillennialsWFA 2017 - Marketing to Millennials
WFA 2017 - Marketing to Millennials
 
@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz
 
Marksman July 2017
Marksman July 2017Marksman July 2017
Marksman July 2017
 
Butterfly London Neutral Identity – the new face of beauty
Butterfly London Neutral Identity – the new face of beautyButterfly London Neutral Identity – the new face of beauty
Butterfly London Neutral Identity – the new face of beauty
 

Recently uploaded

Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond HandsLifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
mediavestfzllc
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
digitalcourseshop4
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
SocioCosmos
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
ClarissaAlanoCredito
 
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa CreditoHOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
ClarissaAlanoCredito
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Febless Hernane
 
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Febless Hernane
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
lorraineandreiamcidl
 
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Digital Marketing Lab
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
ryxqoswi
 
Project Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docxProject Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docx
zeqirielmedina8
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
Transform Your Presence Now!..............
Transform Your Presence Now!..............Transform Your Presence Now!..............
Transform Your Presence Now!..............
SocioCosmos
 

Recently uploaded (14)

Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond HandsLifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
 
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa CreditoHOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
 
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
 
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
 
Project Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docxProject Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docx
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
Transform Your Presence Now!..............
Transform Your Presence Now!..............Transform Your Presence Now!..............
Transform Your Presence Now!..............
 

Good For the Sole

  • 1. GOOD FORTHE  SOLE BY:ELLIOTSANTIAGO GOOD FOR THE SOLE How I Turned a Passion for Product Into a Media Brand
  • 2. ALLOW ME TO INTRODUCE MYSELF enthusiast of all things fashion, sports, hip hop, and food aspiring creative dream of working in brand/influencer marketing 
  • 4. COMMUNICATE  THE CULTURE GOOD FOR THE SOLE IS TARGETED TOWARDS YOUNG MILLENNIALS BOTH MALE AND FEMALE WHO DEMONSTRATE A LOVE FOR SNEAKERS AND SNEAKER CULTURE. 
  • 5. THE STRATEGY Utilize Facebook and Instagram to promote all content and engage with all relevant influencers and accounts THE CHALLENGE being different from other sneaker blogs driving engagement, create brand awareness, create brand identity  THE OPPORTUNITY communicate the most relevant sneaker news and showcase personal style CREATING THE CONCEPT
  • 6. A SOLEFUL SYNOPSIS My narrative is built on this fundamental truth; a love for sneakers. Sneakers aren’t just shoes. This is stories. This is content. This is community. This is culture. A culture that influences the many aspects of my life from the way I dress, to the music I listen to, to the friendships I’ve made, to the career I want to pursue.   It is the realization that buying and collecting isn’t just a hobby, but a passion that runs deeper than the boxes they come in. GOOD FOR THE SOLE
  • 7. FROM KICKS TO CONTENT Updates with the hottest releases happening in sneaker culture RELEASE INFO Shining a light on the influencers within the industry  INFLUENCER INSPO Showcasing my own personal collection and style PERSONAL STYLE Highlighting newsworthy sneaker culture moments SNEAKER EVENTS
  • 8. SNEAKER MOMENTS  Travis Scott treats hometown fans to free shoes! Following night 1 of his Houston shows this past week, the rapper decided to give away 700 pairs of his newly released Nike Air Force 1s. Do you think Travis should do show giveaways more often? Let me know in the comments below! #travisscott #nikeaf100 "What separates everything is passion. If you're passionate enough about anything you can make anything happen, literally." - Ronnie Fieg. The famous sneaker designer and store owner of KITH tells his story on how he been able to build his streetwear empire. #KithSet #ComplexMedia Nike decided to bring back the Flyknit Trainer this year and the response has been well received. Possessing such a clean and classic silhouette, these babies are definitely built for comfort and style. As a minimalistic sneaker, it is very easy to pair these with any outfit. I chose to style these with a black theme, sporting a black John Elliott hoodie, black H&M t- shirt black thrifted pants, and Uniqlo cream socks. Enjoy a few on body shots! INFLUENCER INSPO PERSONAL STYLE OFF ON THE WRONG FOOT - FACEBOOK
  • 9. 0.85 AVG. IMPRESSIONS 0 AVG. LIKES PER POST GOOD FOR THE SOLE TOTAL REACH 6
  • 10. GOOD FOR THE SOLE
  • 11. RELEASE INFO  This week’s forecast is looking a little FOGgy.☁☁☁ ________________ The @fog Vans Era 95 are drooping this week in the “Marshmallow” colorway. Are you hoping to add these to your wardrobe? Comment “��” for yes or “��” for no.  #MondayMotivation - At one of his Nike launch events, @virgilabloh speaks about the importance of collaboration, his design approach, and more. Tap the link in bio to peep the full interview!  The @adidasoriginals Yeezy Calabasas Powerphase is one of my favorite pick ups this year. Picked out of the ‘80s archives of adidas, Kanye and his team were able to re-imagine this shoe and craft it with amazing quality. The low profile silhouette is constructed with a buttery, off white leather that adds a vintage touch with modern comfort. ___________ Retail price: $120 ___________ purchased from yeezysupply.com #shoeoftheweek INFLUENCER INSPO PERSONAL STYLE LIKES AND LACES - INSTAGRAM
  • 12. 24 FOLLOWERS 20 AVG. LIKES PER POST 83% ENGAGEMENT GOOD FOR THE SOLE GOOD FOR THE SOLE
  • 13. GOOD FOR THE SOLE
  • 14. FOLLOW US ON SOCIAL! HTTP://BIT.LY/2Z2V8I5@GOODFORTHESOLE
  • 15. "Follow your passions with unrelenting determination. Trust your instincts. Give yourself permission to fail, and start making some mistakes." JON WEXLER - ADIDAS DIRECTOR OF ENTERTAINMENT AND INFLUENCER MARKETING