The document discusses the elements of good design, noting it equals unique, beautiful, and more. It introduces the good design process which includes stages of observation and exploration, idea generation, development and evaluation, and implementation. The key message is that good design considers not just aesthetics and function, but also factors like the user perspective and general design parameters.

1. Good Design =
Unique + Beautiful +?+?+?
By: Maureen Nuradhi

2. Good Design =
Unique + Beautiful +?+?+?
By: Maureen Nuradhi

3. Good Design =
Unique + Beautiful +?+?+?
By: Maureen Nuradhi

4. Good Design =
Unique + Beautiful +?+?+?
By: Maureen Nuradhi

5. Good Design =
Unique + Beautiful +?+?+?
By: Maureen Nuradhi

6. Good Design =
Unique + Beautiful +?+?+?
By: Maureen Nuradhi

7. Good Design =
Unique + Beautiful +?+?+?
1st Brain Gym
By: Maureen Nuradhi
Ketika anda akan membeli sebuah
handphone , apa sajakah yang
anda gunakan untuk
memutuskan membeli sebuah
hand phone, (1 pertimbangan
per 1 lembar post-it note)

8. Good Design =
EXAMPLES: Unique + Beautiful +?+?+?
By: Maureen Nuradhi
Smart phone comparison

9. Good Design =
Unique + Beautiful +?+?+?
By: Maureen Nuradhi
Ciri desain yang baik
by IDEO
3P, Thomas Lockwood

10. Good Design =
Unique + Beautiful +?+?+?
By: Maureen Nuradhi

11. Good Design =
Unique + Beautiful +?+?+?
By: Maureen Nuradhi
NOTHING ABSOLUTE
• RELATIVISM :
GD for marketer
GD for trader Good for all = Good design ???
GD for producer
GD for end user
GD for environment

12. Good Design =
Unique + Beautiful +?+?+?
By: Maureen Nuradhi
Terlalu banyak kriteria!
Bagaimana
menggunakannya?

13. Good Design =
Unique + Beautiful +?+?+?
And the answer is: By: Maureen Nuradhi
GOOD
DESIGN
PROCESS

14. Good Design =
Unique + Beautiful +?+?+?
2nd brain gym
By: Maureen Nuradhi
• Tuliskan pada post-it
notes, apa saja yang
anda lakukan pada saat
mendesain untuk
kompetisi ini (satu helai
1 kata kerja)
• Tempelkan pada kertas
HVS sesuai urutan
masing masing

15. Good Design =
Unique + Beautiful +?+?+?
Good design process By: Maureen Nuradhi
Ideation: Implementation
Observation and
exploration Generation-evaluation- Bring to the real world
development

16. Good Design =
Unique + Beautiful +?+?+?
By: Maureen Nuradhi
Design process :
Observation and Exploration
?!?!?!?!?!?!?

17. Good Design =
Design process : Unique + Beautiful +?+?+?
By: Maureen Nuradhi
Observation and Exploration

18. Good Design =
Unique + Beautiful +?+?+?
What to observe and explore: By: Maureen Nuradhi
beyond aesthetic and function

19. Good Design =
Unique + Beautiful +?+?+?
Design process: By: Maureen Nuradhi
Idea generation

20. Good Design =
Design process: Unique + Beautiful +?+?+?
By: Maureen Nuradhi
Idea Development

21. Good Design =
Design process: Unique + Beautiful +?+?+?
By: Maureen Nuradhi
Idea Evaluation

22. Good Design =
Design process: Unique + Beautiful +?+?+?
By: Maureen Nuradhi
Implementation
Bring your invention to the real world

23. Good Design =
Unique + Beautiful +?+?+?
By: Maureen Nuradhi
Inspiration from Catylac
Beautiful color is not enough

24. Good Design =
Unique + Beautiful +?+?+?
Inspiration from Magno Radio By: Maureen Nuradhi
beauty and function aren’t
enough

25. Good Design =
Unique + Beautiful +?+?+?
By: Maureen Nuradhi
Reflection : Sudah baikkah desain saya?
Perspektif pengguna Parameter desain secara Parameter desain saya
umum

26. Good Design =
Unique + Beautiful +?+?+?
By: Maureen Nuradhi
Reflection : Sudah baikkah proses desain saya
Proses desain yang baik Proses saya Apa yang belum dilakukan:

27. Good Design =
Bahan renungan Unique + Beautiful +?+?+?
By: Maureen Nuradhi