Golf Development Proposal to Assmang August 2014

t
TABLE OF CONTENTS
1. Introduction to LBGF
2. LBGF Executive Summary
3. LBGF Mission Statement
4. Objectives of LBGF
5. Keys to Success
6. Situation Analysis
7. Cato Ridge Country Club – LBGF Cato Ridge Project Overview and
Responsibilities
8. Experience in Setting Up Similar Projects in the Past 10 Years
9. Expertise with Proven Proof of Professional Association Membership in the
Sport
10. Methodology Used
11. LBGF Project and Marketing Plan
a. Organisation Summary
b. Marketing Strategy
c. Marketing Objectives
d. Awareness Campaign
e. Marketing & Fund-Raising Plan
12. Management Structure
a. Head Office
b. Project Management
c. Coach and Mentor Development
d. Expansion Plan
13. Monitoring and Evaluation Plan
14. Corporate Development Process
15. Financial Stability
16. 2014 / 2015 Budget
17. Appendices

t
1. Introduction to LBGF
•Lee Bromley ORGANISATION NAME Golf Foundation
ACCRONYM •LBGF
•Mr Lee Bromley
•Mr Morgan Nzuza
•Mr BigBoy Hlongwane
•Mr Steven Sibetha
•Mr Guy Smith
•Mr Iain Ewing
•Mrs Lee-Anne Bromley
•Mr Mlondi Mlotshwa
TRUSTEES
CONTACT ADDRESS • P.O.Box 930, Howick, 3290, South Africa
TELEPHONE • +27 (0) 72 249 2733
EMAIL • lee@leebromleygolf.co.za
WEBSITE • www.leebromleygolf.co.za
• LBGF Howick GC Project
• LBGF Midlands GC Project
• LBGF Sobantu Project
• LBGF Edendale Project
• LBGF LIV Village Project
• LBGF Imbali Project
• LBGF Nogqaza Project
• LBGF Mthethosmusha Project
LBGF PROJECTS
• https://www.facebook.com/pages/Lee-Bromley-Golf-
FACEBOOK PAGE Foundation
TWITTER ACCOUNT • @leebromleygolf https://twitter.com/leebromleygolf
LINKED IN PROFILE • http://za.linkedin.com/pub/lee-bromley/58/936/a77/
• http://www.togethersa.co.za/portfolio/lee-bromley-golf-TOGETHER
SA foundation/
• http://awesomesa.co.za/?article&global[_id]=120&global-
AWESOME SA The%20Lee%20Bromley%20Golf%20Foundation
• http://www.youtube.com/channel/UCae5gY0KvsWdxMFop4i
VIDEO LINKS KCHw

2. LBGF Executive Summary
The Lee Bromley Golf Foundation is a “Grass Roots” initiative and “First Touch” program that
introduces golf to disadvantaged children from deprived areas, with the purpose of providing them
with the tools, knowledge and core values to excel in life.
LBGF is a youth development organisation that incorporates the Long Term Athlete Development
(LTAD) model with age appropriate skills activities to assist in the physical, emotional and social
development stages that all individuals experience. LBGF teaches 11 core values;
Integrity
Self-Respect
Courtesy
Sportsmanship
Confidence
Perseverance
Patience
Social Integration
Responsibility
Judgement
Punctuality
More than a golf development centre, LBGF develops children physically, intellectually, emotionally
and socially, providing a positive impact on children, their families and their communities through
the great game of golf. It provides the perfect framework t
for optimal growth, development and
maturation through golf.
Numerous studies document the direct value of children participating in sports. These studies
demonstrate that involvement in development programs, such as the programs to be run by LBGF,
results in reducing the potential to become involved in drugs, sex, crime and gang-related
behaviors. Furthermore, it gives children the grounding to build character and learn important life
skills. The economic, social and personal value of investing in the lives of children produces a
positive impact on the communities and country.
LBGF is a Non-Profit Trust with 8 (eight) appointed Trustees;
Mr Lee
Bromley
Mr Morgan
Nzuza
Mr Bigboy
Hlongwane
Mr Steven
Sibetha
Mrs Lee-Anne Mr Iain Ewing Mr Guy Smith
Bromley
Mr Mlondi
Mlotshwa
The Trust’s main objective is to enrich the lives of disadvantaged children through golf. The Trust
will be involved in activities that promote sport, specifically golf, for all impoverished, previously
and currently disadvantaged youth in South Africa. Through these activities, it is envisaged that the
children with whom the Trust will work, will gain new skills with which to better themselves
through learning important life and social skills, and empowering themselves with the skills to grow
up to be successful citizens and leaders in their communities.

t
3. LBGF Mission Statement
4. Objectives of LBGF
LBGF’s main objective is to enrich the lives of disadvantaged children to empower them and
give them a chance at a brighter future;
Enroll as many children as possible in the project, with the launch of projects initially
throughout KwaZulu Natal;
Establish, implement and consistently manage a coaching philosophy with structured levels of
progression;
Create national and international awareness of the Trust’s projects and the coaching model;
Implement a corporate development process to align with business partners that share the
same vision and are looking to invest through their Corporate Social Investment initiatives;
Train certified coaches, mentors and assistants for each project run by the Trust;
Integrate non-athletic components into the Trust’s projects, such as educational assistance,
counselling, medical evaluation and community service;
Engage with local, provincial and national government to identify new project areas, and
request assistance in creating awareness and the development of corporate alliances;
Enroll each child who has participated in a project as members of a golf club, affiliated to the
South African Golf Association, with official handicaps;
Establish and implement a state of the art training academy;
Develop and implement a Long Term Athlete Development Model;
Ensure the sustainability and growth of the Trust by way of flow from income (and if necessary,
capital) from the General Capital Fund as well as from donations;
Maintain the fund into which unspecified donations from corporations and private individuals
shall be paid and invested.

Expand into new areas within KwaZulu-Natal to provide program access to all disadvantaged
children in the province, through the implementation of the LBGF Strategic Plan.
Secure the support of Local, Provincial and National Government, Provincial, National and
International Golf Bodies.
Continue to develop the corporate alliance base and fundraising efforts to ensure financial
stability and sustainability of the program.
Ensure the LBGF Coaching Philosophy and Methodology is consistently administered and
delivered in all LBGF Projects.
t
5. Keys to Success
Implementation of a sound Coaching Accreditation Program.
Procurement of state of the art coaching and training equipment, technology and applications.
Utilise the schools system to enrol children into LBGF and compliment current schools physical
education and sports curriculums.
Creation of partnerships with reputable tertiary education institutions and the set up of
scholarships for LBGF children with elite skills level in academics and/or sport.

t
6. Situation Analysis
The need for youth golf programs is validated and magnified by information that attributes
long-term value to children in these programs. Numerous studies document the direct value
of children participating in sports. These studies demonstrate that involvement in
development programs, such as LBGF, results in reducing the potential to become involved in
drugs, sex, crime and gang-related behaviours. Furthermore, it gives children the grounding to
build character and learn important life skills. The economic, social and personal value of
investing in the lives of children produces a positive impact on the communities and country.
LBGF provides opportunity that serves as a personal reference for children throughout their
lives. LBGF wants to empower the children to grow up to be successful citizens and leaders in
their community. Offering hope and opportunity for a better future is what drives us.
7. Cato Ridge Country Club – LBGF Cato Ridge Project Overview and Responsibilities
LBGF will set up and launch a project in partnership with Assmang at the Cato Ridge Country Club,
situated in Cato Ridge, Ethekwini, South Africa. Mr Tim Chisale, a member of Cato Ridge Country
Club will head up the project as its Head Coach and will be responsible for the day to day
operations of the project. The project will be known as LBGF Cato Ridge Project and will enrich the
lives of disadvantaged children in the Cato Ridge area.
Overview
Assmang, the owner of the Cato Ridge Country Club asset will partner LBGF in the LBGF Cato Ridge
Project and project operations will commence, as of 01 September 2014. Both parties’
responsibilities are outlined under “Project Partner Responsibilities” below.
LBGF has the required expertise and coaching model to fulfil Assmang’s objectives in terms of golf
development at Cato Ridge Country Club. In addition, LBGF has created a unique and innovative
process to implement its comprehensive program to coach and nurture beginner golfers through all
the golfing stages to elite professional golfers.
LBGF prescribes to the Long Term Athlete Development (LTAD) Model which uses appropriate
training aims at each stage of an athlete’s physical, cognitive and emotional development.
Producing elite level golfers is a long term process and LBGF has developed its own, effective
model, using LTAD principles and taking into consideration the life and cultural styles, that
makes South Africa, unique unto its own.

LBGF will implement a unique and effective, progressive development process to ensure that the
project becomes successful and sustainable;
Phase 1
Coaching Sessions conducted at Schools and Cato Ridge Country Club –– ACTIVE START
Phase 2
Level 1 Assessment
Phase 3
t
Coaching Sessions and Playing on Short Course at Cato Ridge Country Club
Phase 6
Playing and Practice
Schedule
Training – Physical and
Mental
Competing in Provincial and
National Tournaments
Phase 5
Coaching
Sessions
Driving Range
Practice
Training –
Physical and
Mental
Competing in
Local
Competitions
Golf Club
Membership and
Official Handicap
Phase 4
Level 2 Assessment

LBGF is best suited for the project of setting up the LBGF Cato Ridge Project due to its superiority
over other golf development organisations in South Africa in all aspects of youth development,
including, but not limited to;
LBGF has reached out to over 1600 (one thousand six hundred children) in just over 1 (one) year
of operations.
LBGF has a coaching model that is based on LTAD principles and yet simple enough for children
to understand and quickly grasp the fundamentals of golf.
LBGF teaches children how to build character and learn important life skills through golf.
LBGF’s sound financial and operational stability plan will ensure that it achieves sustainability in
a relatively short time.
LBGF is not only prepared to develop from Grass Roots level, it is also prepared to teach in the
Grass Roots environment – Taking golf to the children, therefore creating a captive audience and
not expecting the children to incur additional costs to get to coaching sessions.
LBGF’s program introduces children to golf and assists them through all the different levels and
stages of their golf career, right through to professional / elite level.
PROJECT RESPONSIBILITIES
Assmang, as a partner in the LBGF Cato Ridge Project, will allow LBGF the use of the Cato Ridge
Country Club facilities without charge. Assmang will also allow LBGF to publicise the project and its
partnership with Assmang, for marketing and communicative t
purposes. These are the only
responsibilities of Assmang in the LBGF Cato Ridge Project. Should Assmang wish to be involved in
any marketing, events, corporate alignment process, financial or sponsorship assistance of
equipment, uniforms, events, prizes and/or coaching fees, it will be entirely at Assmang’s discretion
and is certainly not a pre-requisite to their involvement in the partnership with LBGF.
LBGF will be responsible for the entire operation of the LBGF Cato Ridge Project and the costs
incurred in doing so. All children participating in the coaching sessions and the LBGF program will
be required to complete a registration form and indemnity. LBGF is responsible for the coaching
fees and costs associated with the implementation and administration of the program and will be
required to adhere to the rules of Cato Ridge Country Club and as laid down by Assmang.
LBGF will be allowed to use their own equipment and range balls when using the facilities at Cato
Ridge Country Club.

9. Experience in Setting Up Similar Projects in the Past 10 Years
LBGF is the only organisation in the bidding process that has the necessary expertise and
commitment to creating an efficient and cost effective model, that will ensure the development of
golfers from “Grass Roots” and “First Touch” level, through to elite /professional level.
LBGF believes it is the only “genuine” grass roots golf development program in South Africa and has
proven success in reaching out to over 1600 (one thousand six hundred) children in just over 1
(one) year. In addition, LBGF does not believe any other golf development organisation or bidders
are prepared to initiate this project at grass root level in the disadvantaged areas of the Cato Ridge
area which entails vast travelling and possible language barriers.
LBGF has vast experience and is currently operating in all these areas, with great success. LBGF has
set up and currently manages 8 (eight) golf development projects in KwaZulu-Natal, namely;
t
LBGF Howick GC Project
LBGF Midlands GC Project
LBGF Sobantu Project
LBGF Edendale Project
LBGF LIV Village Project
LBGF Imbali Project
LBGF Nogqaza Project
LBGF Mthethosmusha Project
LBGF is also launching a further 3 Projects in September 2014 which will ensure that over 2500
(two thousand five hundred) disadvantaged children are enrolled in the program;
LBGF Gowrie Project
LBGF Mooi River Project
LBGF Chatsworth Project
The LBGF Howick GC Project is the pilot and first project under the LBGF Portfolio. Launched
on 18 July 2013 after LBGF’s Founder, Mr Lee Bromley and his friend, Mr Mlondi
Mlotshwa invited children from the Shiyabazali Informal Settlement to attend free golf lessons
at Howick Golf Club. Please see attached newspaper article (Appendix 1).
The children of the LBGF Howick GC Project had never held a golf club before attending the
first session. There was also the language barrier to contend with. It was therefore, vital to
create a coaching model for beginner golfers which was easily translated into isiZulu.
The “Steps” coaching model was created and as soon as the children mastered the 10 (ten)

The children of the LBGF Howick GC Project had never held a golf club before attending the
first session. There was also the language barrier to contend with. It was therefore, vital to
create a coaching model for beginner golfers which was easily translated into isiZulu.
The “Steps” coaching model was created and as soon as the children mastered the 10 (ten)
step process, the fundamentals were instilled and hitting a golf ball became a very easy task.
In a very short period of time, within the very first session, all the children were able to
consistently strike the golf ball. This, combined with enjoyable extra-curricular games made
the introductory experience, to golf, a memorable and enjoyable for all the participating
children.
The Howick GC Project soon became the highlight of the children’s week and at the request of
the children, coaching sessions were increased from 2 (two) hours on a Sunday to 3 (three)
hours on a Sunday and 2 (two) hours on a Tuesday.
LBGF Trustees, Mlondi Mlotshwa and Lee Bromley soon realised that the children were learning
more than just golf. The children were learning valuable character building qualities and important
life skills. It was decided to combine life skills with the intended golf skills. The LBGF coaching
model was created and implemented.
In less than 2 (two) months, the children of the LBGF Howick Project, became very proficient
in the steps (fundamentals), with the majority of the t
children showing very good golf skills.
The LBGF Midlands GC Project was launched on Saturday, 5 October 2013 after Midlands Golf
Club approached LBGF to set up and implement a replica of the LBGF Howick GC Project at
Eddels Driving Range, in Pietermaritzburg. The implementation process was smooth and
efficient, due to the tried and tested model created at LBGF Howick GC Project, proving that
the LBGF model can be successfully implemented throughout KwaZulu-Natal and beyond.
LBGF’s expertise and experience in creating a suitable coaching model and successfully
launching a second project created a influx of interest in the program. Radio stations,
newspapers and golf governing bodies requested interviews and meetings to find out more
information on LBGF.
Cato Ridge Country Club will benefit greatly from being part of the LBGF and, in turn, LBGF is
certainly the best suited organisation to initiate and launch the LBGF Cato Ridge Project, in
partnership with Assmang. This partnership will not only ensure the project is successful
in achieving its objectives, but it will also provide the opportunity for future projects,
corporate alliance developments and instrumental in changing the lives of disadvantaged
children.
The synergy between Assmang’s development objectives and LBGF’s coaching model, and the
implementation of LBGF’s coaching model throughout KwaZulu-Natal, provides the perfect
platform to create a unique and successful breeding ground for future generations.

9. Expertise with Proven Proof of Professional Association Membership in the
t
Sport
LBGF is headed up by its Founder, Lee Bromley who has a wealth of experience in all levels of
golf;
Junior Golf – National and International Level
Amateur Golf – Local, Regional and International Level
Professional Golf – Local, Regional, International Tour Level
Lee Bromley was introduced at a very early age in 1978 and has been actively been involved in
playing, coaching, mentoring and development at all levels of the sport since then. Please see Lee
Bromley’s Professional Golf Curriculum Vitae (Appendix 2) which clearly outlines his wealth of
knowledge and proven expertise, including;
President of the Zimbabwe Professional Golfers Association (ZPGA) which manages professional
golf and the interests of professional golfers; men, ladies and seniors, in Zimbabwe. ZPGA is
responsible for all aspects of Professional Golf in Zimbabwe, including hosting the Zimbabwe
Open, International Golf Tours and Associations, World Cup of Golf and strengthening affiliation
with the Sunshine Tour (South Africa).
Vice President of the ZPGA in 2000.
Executive Committee member (Head of Development) of the ZPGA in 1998 and 1999.
Zimbabwe Open Committee 2000 and 2001.
Tournament Director and Host of the Econet Island Hospice Invitational 2001 – Professional golf
tournament with local and international players.
Tournament Director and Host of the SAA Charity Classic 2006 – Professional golf tournament
with local and international players.
Successfully held the position of Tournament Director for various Pro-Am events with touring
Cricket sides such as England, South Africa, West Indies and India.
Hosting and co-ordinating several Charity events and celebrity guests.
Outstanding Junior and Amateur Golf Career.
Qualified as a professional Golfer in 1994.
Course Record Holder at Kwekwe Golf Club (65) at age 17 and The Brooke Golf & Country Club
(63).
Caddied on the European Tour 2004 – 2005.
Lee Bromley also possesses vast business expertise and experience in all facets of business, as
shown in his Curriculum Vitae (Appendix 3).

Lee Bromley and LBGF have affiliations with local and national golfing associations which can
be found, as follows;
Zimbabwe Professional Golfers Association
South African Golf Association
KwaZulu-Natal Golf Union
South African Golf Development Board
KwaZulu-Natal Ladies Golf Association
KZN Midlands Golf Association
Midlands Golf Club
Howick Golf Club
Gowrie Farm Golf Club
Mooi River Golf Club
LBGF is also very proud partner of SuperSport and its corporate social investment program, Let’s
Play.
t
10. Methodology Used
The LBGF Cato Ridge Project will be launched as a LBGF Project in partnership with the Assmang. As
such, the methodology used will be the same as any project launched under the LBGF Banner. The
LBGF LTAD coaching model will be implemented from the first session and progress will be made,
monitored and evaluated, as it would for any LBGF Project.
The Active Start and FUNdamentals phases are designed to build physical and movement skill
development and general foundation, leading to typical initiation of golf specific entry
programs. The next three phases (Learn to Play, Train to Play and Learn to Compete), focus on
the sport specific aspects of golf and initiate the importance of competition play. The Train to
Compete phase focuses on the high performance expectations, attention to detail and
comprehensive evaluation / review process. The following phases (Train to Excel and Excel)
focus on the process of ascent to the highest level of competitive play.

LBGF will utilise its comprehensive and meticulous coaching model to ensure all enrolled
students are given the best possible opportunity to excel in golf and in life. It will focus on getting
as many children into the program as possible, using the current school infrastructure and
providing a “fun” introduction to golf, in the children’s environment.
A state of the art, High Performance Golf Centre for LBGF will be a medium to long term goal and
will form part of LBGF’s “Corporate Alignment Process.” LBGF’s coaching plan is simple, but highly
productive and certainly cost effective.
11. LBGF Project and Marketing Plan
a. Organisation Summary
LBGF is a non-profit, youth development program serving children from the age of 3 years old, in
the KwaZulu-Natal Province of South Africa. The focus of the program is to promote healthy
development in children, by providing them with the opportunity to build character and learn
important life skills through golf. LBGF has successfully implemented the coaching model in 8
(eight) projects.
b. Marketing Strategy
LBGF strives to be the premier “Grass Roots” initiative South Africa. The marketing strategy serves to successfully t
and “First Touch” program for children in
communicate the unique value LBGF
offers children and corporate partners. This strategy reflects the focus of the benefits to, not only
the children, but the communities in which these children live. The marketing strategy will continue
to identify the needs of the market and communicate with this audience in the most effective and
positive manner.
Continuous efforts will be made to understand how LBGF can maintain the quality and integrity of
our program within the financial resources provided by the community of donors and supporters.
The LBGF “Brand” will become globally synonymous with youth development and enriching the
lives of future generations. The growth strategy is based on continued attention to the quality of
the experiences and opportunities for the children, in conjunction with identifying opportunities to
expand the participation of programs through KwaZulu-Natal and beyond.
The objective is to enrich the lives of as many disadvantaged children as possible in a positive and
supportive manner. A positive, constructive and meaningful manner is the sought-after result of the
LBGF experience. This experience will assist children to better understand the necessary skills that
life demands and empower them to realise the choices and attached commitment, available to
them.
c. Marketing Objectives
LBGF marketing objectives serve common purposes;
Enrich the lives of 2500 (two thousand five hundred) children in KwaZulu-Natal by 30 September
2014 and enable their parent/guardian to appreciate the value of the LBGF experience for their
child.

Create awareness for LBGF on a national and international platform, allowing corporate partners
to enjoy numerous and unique benefits for their corporate social investment.
Fund raising efforts to acquire the financial resources to meet the objectives and ensure
expansion of the projects reach.
Create strategic alliances within Government to provide the appropriate platform to ensure
LBGF becomes the premier and preferred youth development organisation.
Promote the coach training accreditation program and attract individuals to become coaches,
mentors and assistants at one of the LBGF projects.
Education of all sectors of the community and promote LBGF’s strategy pyramid.
Excel in
sports and life
A broad variety of experiences
to self-develop, build character
and learn important life-skills
t
A wholesome, positive, safe and value-oriented
atmosphere where children learn LBGF core
values
Equal opportunity to participate in the LBGF program, regardless
of skill level
d. Awareness Campaign
LBGF has already embarked on an extensive, strategic awareness campaign through social media
and promotion of all LBGF Projects. Video presentations of coaching sessions and regular
interactive online presence is at the forefront of the campaign. LBGF has also conducted radio
interviews and has featured in prominent newspapers.
LBGF’s social media and online presences, currently includes;
Twitter: https://twitter.com/leebromleygolf
Linked In: http://za.linkedin.com/pub/lee-bromley/58/936/a77/
Facebook: https://www.facebook.com/pages/Lee-Bromley-Golf-Foundation
You Tube: http://www.youtube.com/channel/UCae5gY0KvsWdxMFop4iKCHw
TogetherSA: http://www.togethersa.co.za/portfolio/lee-bromley-golf-foundation/
Awesome SA: http://awesomesa.co.za/?article&global[_id]=120&globalThe%20Lee%20Bromley%20Golf%20Foundation

t
e. Marketing and Fund-Raising Plan
The LBGF Marketing and Fund-Raising Plan includes fundamental elements that will ensure LBGF is
constantly planning, sourcing required funding and creating awareness.
These elements include;
Creating and constantly networking, allowing LBGF to keep informed about what is going on
within the corporate social investment sector and developing connections.
Ultimately, LBGF will form a partnership with a consultant or organisation who will take on
scouting and tracking opportunities that may be available to LBGF.
Create associations and partnerships with other like-minded non-profit organisations.
Ensuring LBGF is appropriately positioned to secure, or at least apply for funding and assistance.
Build relationships with Local, Provincial and National Government.
Diversifying funding to ensure LBGF is not completely dependent on one form of support.
Stick to the mission with consistency and create a local base of support.
Develop a plan for financial sustainability which is intricately linked with the idea of
institutionalising LBGF and its program as a whole.
12. Management Structure
LBGF is administered and co-ordinated from the Head Office by founding trustee, Mr Lee Bromley
with the support of a small dedicated team. Each project will be responsible for the
implementation and management of the LBGF operations model and must meet clearly defined
time-based targets.
a. Head Office
The Board of Trustees is currently made up of 8 (eight) Trustees:
Mr Lee John Bromley
Mr Morgan Nzuza
Mr Bigboy Hlongwane
Mr Steven Sibetha
Mr Guy Smith
Mr Iain Ewing
Mrs Lee-Anne Bromley
Mr Mlondi Mlotshwa
Upon securing a “Presenting / Title Corporate Partner”, the corporate involved will be invited to
have a representative on the Board of Directors. Furthermore, a Government Representative will be
invited to also sit on the Board of Directors, ensuring all concerned parties interests are
represented and the appropriate governance of LBGF. In order to create and maintain transparency
and legitimacy in the operations of LBGF, various consultants / affiliates will be appointed to take
care of important aspects of the foundation.

b. Project Management
While all the projects will be co-ordinated from Head Office, each project will
implement the LBGF coaching curriculum independently, according to the progress of
the children, but with time-based targets. Each project will have the following minimum
structure;
Head Coach
Apprentice Volunteers
t
Assistant
Coach
Mentor /
Community
Leader
The Head Coach of each project is responsible for the operations of the project and will be required
to report weekly to Head Office. The Head Coach will be supported by a Mentor and Assistant
Coach, who in turn will be responsible for training an apprentice, who is either a volunteer or an
aspiring coach.
The Head Coach will be accredited as a Level 3 LBGF Coach, being an individual who has completed
the first 3 levels of LBGF coaching curriculum.
The Mentor will be accredited to Level 1 LBGF coaching and will have the added responsibility of
the welfare of the children both at home and at school. The mentor will have to submit individual
reports for each child in the project on a monthly basis.
The assistant coach will be an accredited Level 1 LBGF coach and will assist the Head Coach with
sessions and the LBGF coaching curriculum. The assistant coach will also act as a translator for
effective communication between the Head Coach and the children.
c. Coach and Mentor Development
All project employees will be required to complete the LBGF Coaching and Mentoring Accreditation
Process. Each coaching level is based on the progressive levels that children will reach as they
benefit from the LBGF experience. Each level is more advanced and requires coaches to evolve with
the children in their project. The curriculum in each level, not only covers the golf coaching aspect,
but also requires the coach to be just as competent in the life aspect, including the emotional and
mental stage a child may be experiencing.

LBGF expects the coaches to consistently deliver LBGF’s coaching philosophy and, as the children
are expected to grasp the opportunity to be the best they can be, LBGF expects coaches to also
want to progress through all the levels of coaching accreditation to become the best coach they
can be. From the volunteer or apprentice stage, an individual should share the vision of LBGF and
want to progress through all the levels and want to manage their own project. Thereafter, the
individual is expected to want to progress with the children in their project and become an Elite
Coach to take the children to the highest possible level of golf and life skills growth.
d. Expansion Plan
LBGF’s vision has no boundaries and plans to launch as many projects as resources will allow. The
current expansion is based on the ability to recruit and accredit as many coaches, mentors and
assistants, as possible, in the shortest period of time. This will provide LBGF with a workable
implementation and expansion model.
LBGF Coaching
Accreditation
t
LBGF
PROJECT
Head Coach
(Level3)
Assistant Coach
(Level1)
Mentor
(Level 1)
Each LBGF Project will be launched under the guidance and direct instruction of Founder, Mr Lee
Bromley. Initially, a project will conduct sessions once a week with all children being coached in the
“Active Start” level.
Potential coaches will be given practical training before completing accreditation exams. LBGF plans
to expand throughout KwaZulu-Natal with the launch of twenty five new projects in the first two
years of operation, ending 31 August 2015.

t
13. Monitoring and Evaluation Plan
LBGF’s monitoring and evaluation plan will enable the organisation to learn about its activities and
results, as well as, support internal planning and development. Monitoring and evaluation is
extremely important in the accountability of LBGF to its stakeholders, partners and corporate social
investors.
The four stages of monitoring and evaluation – planning, monitoring, evaluation, using the
findings – are represented as a continuous cycle. These stages will assist LBGF to:
Specify program objectives in measurable terms
Identify key indicators of success
Outline data collection and analysis activities
Develop a timeline to monitor the success of the program on an ongoing basis.
Planning
LBGF will continue to find and improve upon more efficient means of launching projects to ensure
that the maximum number of disadvantaged children are given the opportunity to enrol in a
project close to them. Planning will always be an important tool in developing each LBGF Project in
terms of equipment, coaching programs, community and governmental involvement, to ensure
that the highest level of professionalism, efficiency, proficiency, mentorship and growth is achieved
at all times.
Monitoring
Each LBGF project is required to submit standardised monthly reports directly to Founder, Lee
Bromley. The use of email and internet connectivity will ensure this process is expedited in a timely
and efficient manner. The continuous monitoring of the children’s progress at each project and in
comparison to all other projects will ensure that complete project model is as efficient and
effective as it can be. From a financial standpoint, LBGF will meticulously monitor each project’s
financials and find more effective financial means of achieving objectives.
Evaluation
LBGF management have a mandate to continuously improve the service offering to the children,
stakeholders, government, corporate social investors and the team at LBGF. It is vital that LBGF
continues to evolve with the latest management, financial, training, sports science, long term
athlete development trends to ensure constant improvement in productivity. The evaluation of
reports and statistics from each project will play a vital role in the process.
Use the Findings
The Monitoring and Evaluation of the monthly data received from each project will be used to
enhance the program as a whole. Furthermore, individual needs for each project may vary in
certain aspects of the program, which can be implemented from the findings.

14. Corporate Development Process
LBGF is currently undergoing a corporate development process which will see it align with partners
who are looking to enjoy numerous benefits for their corporate social investment while assisting
LBGF in its quest.
LBGF has created a unique offering to the corporate sector and will continue to source and
customise mutually beneficial partnerships within this sector, in its quest to fulfil its goals and
objectives.
Corporate Partners are provided excellent marketing and creative leverage. It is also an exciting
opportunity to align their organisation with a genuine “grass roots” youth development program
that enriches the lives of the next generation.
15. Financial Stability
LBGF has identified fundamental components for its financial stability;
Financial and Strategic Planning
Although LBGF is in the similar situation to most non-profit organisations, whereby it needs to raise
“as much as possible, as soon as possible”, it also understands the minimum it must raise to
achieve its proposed objectives, related to fulfilling its respective missions and covering
administrative costs.
As LBGF grows, it will maintain focus on long range t
objectives while dealing with day to day
management issues. Effective planning is the prerequisite for accessing available local and
international funds. LBGF focuses on the carefully prepared budget rather than implementing a
projected financial plan for the first year. A financial plan operates in the basis of scenarios, ranging
from the minimum feasible to the ideal and basically, consists of projected expenditures, with the
organisation’s potential to generate the income to cover such expenditure. Therefore, LBGF will
focus on the financial requirements for each project individually on a minimum basis, based on the
pilot project. Funding for each project will be sourced from within the project’s relevant, local
corporate community initially, before exploring provincially and nationally.
Income Diversification
At least 60% (sixty percent) of LBGF’s overall budget must come from at least five different sources,
to ensure that a large portion of the budget does not depend on one partner. In a scenario such as
this, LBGF becomes seriously jeopardised if there are any changes in the partner’s decision and it
can induce a major crisis.
Sound Administration and Finance
The management of resources is as essential to achieving financial sustainability, as knowing how
to generate income. LBGF has efficient procedures for administration and finances, which are
governed by a series of institutional policies, to ensure transparency in fiscal management.
Moreover, these procedures allow LBGF to anticipate the organisations financial standing and,
ultimately, make appropriate decisions in a timely manner. Accounting and administrative
procedures fit into LBGF’s needs. Regardless of their scope and structure, these procedures record
LBGF’s transactions, ensuring the ability to visualise the organisation a whole.

Own Income Generation
LBGF will diversify its sources of revenue through the generation of its own income. This
unrestricted income will be generated through innovative means, such as;
Contributions to a trust or endowment fund – The objective of the trust fund is to benefit from
the interest generated by the capital. The capital remains untouched and its value maintained or
increased over time.
Fundraising for institution building or operations – Donations from individuals, corporates or
agencies willing to make contributions in support of the institutional development of LBGF. Theses
donations may be given in the following ways;
Helping LBGF to increase its income generation capacity whether by hiring new staff, acquiring
computer systems or the initial investment necessary to implement an income-generation
project, etc.
Increase equity, whether by building infrastructure or building up an endowment fund.
Contributing unrestricted funds for a specific time period. Such funds are usually provided to an
organisation when it starts up operations to allow it to achieve a degree of financial stability
until such time as its project volume increases.
Income Generation through Public Contribution – Solicit public support for LBGF. There are many
ways to approach the public, including;
Offer membership in the Lee Bromley Golf Academy Organise golf events and other events on which t
to support the LBGF.
the public attend and/or participate.
Solicit donations in public campaigns.
Solicit corporate contributions in exchange for tax deductions, image, group membership of the
LBGA or a combination of these.
Income Generation through the Sale of Goods and / or Services - This income generating
strategy exists in many forms. It can be as simple as the sale of promotional products, or as
complex as offering professional consulting services in a particular field. Online services is another
method of soliciting these products and services.
Income Generation through Financial Management – LBGF will implement this income-generation
technique by the appropriate, strategic management of LBGF’s assets, in order to maximise their
financial potential. For instance, property that is not being used can be rented, bank accounts can
be transferred to interest-bearing accounts until the funds are needed, or unused assets which
retain some market value can be sold.
Income Generation through Corporate Alliances – Cause-related marketing alliances
with corporates. Commercial activities where LBGF partner with corporations to market an image,
product, or service with the purpose of obtaining a mutual benefit. The corporate achieves a good
public image, sells more products or services and LBGF raises funds to carry out its mission. Funds
received could be a percentage of sales and / or a specific amount.

16. 2014/2015 Budget – LBGF Cato Ridge Project
Lee Bromley Golf Foundation 2014/2015
Annual Operating Budget for the period 01 September 2014 - 31 August 2015
Equipment Actual Estimated Estimated Cost Breakdown
SNAG® Equipment R 65 000.00
US Kids Golf Equipment R 35 000.00
Swing Analysis & Launch R 47 000.00
Accessories & Games R 12 000.00
Total R 0.00 R 159 000.00
Membership & Affiliation Actual Estimated
Golf Club Membership R 125 000.00
KZN Golf Unions Affiliation R 12 500.00
LBGA Membership R 150 000.00
LBGA Membership Cards R 6 250.00
Total R 0.00 R 293 750.00
Coaching Fees Actual Estimated
Mr Lee Bromley R 60 000.00
Mr Ron Smith R 60 000.00
Mr Mlondi Mlotshwa R 36 000.00
Assistants R 48 000.00
Total R 0.00 R 204 000.00
Operating Expenses Actual Estimated t
Estimated vs. Actual
Website & Advertising R 5 500.00
Rentals R 18 000.00
Transportation R 265 000.00
Utilities R 18 000.00
Uniforms R 112 500.00
Other R 30 000.00
Total R 0.00 R 449 000.00
Clinic Sessions Actual Estimated
Food R 12 500.00
Drinks R 15 000.00
Miscellaneous R 12 500.00
Total R 0.00 R 40 000.00
Competitions & League Actual Estimated
Green Fees R 75 000.00
Food R 12 500.00
Drinks R 15 000.00
Prizes & Trophies R 24 000.00
Administration R 16 000.00
Total R 0.00 R 142 500.00
Corporate Expenses Actual Estimated
Audit & Accounting Fees R 15 000.00
Legal Fees R 5 000.00
Total R 0.00 R 20 000.00
Total Expenses Actual Estimated
Annual Budget : EXPENSES (Target - 250 children)
R 0.00 R 1 308 250.00
1%2%
3% 1
34%
Equipment
Membership & Affiliation
Coaching Fees
Operating Expenses
Clinic Sessions
Competitions & League
Corporate Expenses
R 450 000.00 R 400 000.00
R 350 000.00
R 300 000.00
R 250 000.00
R 200 000.00
R 150 000.00
R 100 000.00
R 50 000.00
R 0.00
Equipment
Membership &…
Coaching Fees
12%
22%
16%
Operating Expenses
Assumptions
1. Enrolment of only 150 children into the LBGF Project and the Annual Membership at the golf club not exceeding
R500 per child including affiliation and handicap fees.
2. Coaching fees for Head Coaches will be R15000, Mentors R8000 and Assistant Coaches R4000.
3. Transportation is based on the discounted purchase of an 18-seater mini bus.
4. Utilities will not exceed R800 per month.
5. Uniforms and kit for each child will not exceed R450.
Clinic Sessions
Competitions &…
Corporate Expenses
Actual Estimated

t
17. Appendices
Attached appendicies are:
Order Reference Description
1. Appendix 1. LBGF Newspaper Article – The Witness.
2. Appendix 2. Lee Bromley – Professional Golfer Curriculum Vitae.
3. Appendix 3. Lee Bromley – Business Curriculum Vitae.
4. Appendix 4. Zimbabwe Professional Golfers Association – Letter.
5. Appendix 5. Letter of Support from KwaZulu-Natal Ladies Golf Association.
8. Appendix 8. Letter of Support from Midlands Golf Club.
9. Appendix 9. Letter of Support from Howick Golf Club.
10. Appendix 10. LBGF Newspaper Article – PMB Fever.
Should you require any further information, please do not hesitate to contact the Lee
Bromley Golf Foundation on the following contact details:
Lee Bromley Golf Foundation
Howick Golf Club, 1 Main Street, Howick, 3290
P.O.Box 930, Howick, 3290
South Africa
Mobile Number: +27 (0) 72 249 2733 Email: lee@leebromleygolf.co.za
www.leebromleygolf.co.za Join us on Twitter, Facebook, Linked In and TogetherSA

Golf Development Proposal to Assmang August 2014

Recommended

Recommended

More Related Content

Similar to Golf Development Proposal to Assmang August 2014

Similar to Golf Development Proposal to Assmang August 2014 (20)

More from Lee Bromley

More from Lee Bromley (9)

Golf Development Proposal to Assmang August 2014