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Gold Coast Guy to head Queensland operations

For immediate release: 1 August 2012

                                                     The One Small Planet social media
                                                     engagement and management centre has
                                                     appointed Ashley Keeling - @GC_Guy -
                                                     as Head of Queensland Operations.
Ashley is based on the Gold Coast and will oversee operations in Queensland and Northern
New South Wales. One Small Planet has had a presence in Brisbane and the Sunshine Coast
for the past eighteen months and now sees the opportunity for consolidating the Queensland
expansion.

“You can’t spend all day on Facebook and Twitter but my team can – and do," Ashley said. “A
business is only as good as its operator and if the operator is sitting on Facebook or Twitter all
day then the business has to be suffering."

 “Marketing companies often charge a lot of money to set up your social marketing presence
and then walk away. They may say they’ll teach you what to do and yet we all know that with
the pace of change, new applications, rules and laws, you need to be a social media junkie to
get it right.”

In response to an article on Mumbrella “Coles in Facebook farmer backlash”, one of our One
Small Planet colleagues @GrahamLang wrote this week, “This is a classic mistake that a lot of
companies are making. They (Coles) fail to respect that it is real-time web and it needs
responding to in real time." The article highlighted the failure by Coles to respond in a timely
manner; responding on Monday morning to a Friday evening Facebook post by which time
the post had attracted over 73,000 ‘likes’ and 4,500 comments - not all of them favourable.

                                                         So whether you are a large company like
                                                         the Coles supermarket chain, or a small
                                                         business operator, you can't ignore your
                                                         customers when they're talking to you.
                                                         Social media doesn't go home for the
                                                         weekend only to return to work on
                                                         Monday morning.

                                                     We are the outsourced social media
management centre for large and small businesses including several car dealerships and a
wide range of others like The Garvan Institute of Medical Research, furniture
chain Plush Sofas, pubs like Harts Pub in The Rocks in Sydney and The Pig 'N' Whistle in
Indooroopilly, Brisbane.

For further information:
Ashley Keeling 0400 110 011
ashleyk@onesmallplanet.com.au
@GC_Guy



            Slice Wireless Group 6th Floor 97 Pacific Highway North Sydney Australia 2060
                                     www.onesmallplanet.com.au

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Gold Coast Guy heads Qld operations

  • 1. Gold Coast Guy to head Queensland operations For immediate release: 1 August 2012 The One Small Planet social media engagement and management centre has appointed Ashley Keeling - @GC_Guy - as Head of Queensland Operations. Ashley is based on the Gold Coast and will oversee operations in Queensland and Northern New South Wales. One Small Planet has had a presence in Brisbane and the Sunshine Coast for the past eighteen months and now sees the opportunity for consolidating the Queensland expansion. “You can’t spend all day on Facebook and Twitter but my team can – and do," Ashley said. “A business is only as good as its operator and if the operator is sitting on Facebook or Twitter all day then the business has to be suffering." “Marketing companies often charge a lot of money to set up your social marketing presence and then walk away. They may say they’ll teach you what to do and yet we all know that with the pace of change, new applications, rules and laws, you need to be a social media junkie to get it right.” In response to an article on Mumbrella “Coles in Facebook farmer backlash”, one of our One Small Planet colleagues @GrahamLang wrote this week, “This is a classic mistake that a lot of companies are making. They (Coles) fail to respect that it is real-time web and it needs responding to in real time." The article highlighted the failure by Coles to respond in a timely manner; responding on Monday morning to a Friday evening Facebook post by which time the post had attracted over 73,000 ‘likes’ and 4,500 comments - not all of them favourable. So whether you are a large company like the Coles supermarket chain, or a small business operator, you can't ignore your customers when they're talking to you. Social media doesn't go home for the weekend only to return to work on Monday morning. We are the outsourced social media management centre for large and small businesses including several car dealerships and a wide range of others like The Garvan Institute of Medical Research, furniture chain Plush Sofas, pubs like Harts Pub in The Rocks in Sydney and The Pig 'N' Whistle in Indooroopilly, Brisbane. For further information: Ashley Keeling 0400 110 011 ashleyk@onesmallplanet.com.au @GC_Guy Slice Wireless Group 6th Floor 97 Pacific Highway North Sydney Australia 2060 www.onesmallplanet.com.au