SlideShare a Scribd company logo
Going Places
e-CRM for the Travel Industry
The Customer Rules
What the Travel Agents Do to Keep them Happy!!
Into the Customer’s Mind
 Anticipating plans
 Planning Itineraries
 Suggesting The Best Deals
Extra Care & Support During the Travel
Knowing What the Customer Fancies
 History & Culture
 Art & Museums
 Festivals & Events
 Adventures like Trekking, Camping & Hiking
 Sports
 Family bonding
To Dos for e-CRM for
Travel Industry
Customer Relationship Management
 Get Referrals
 Accumulating Feedback
 Designing Effective Marketing Campaigns
 Improving Customer Satisfaction
Round the Clock Support
Bookings
Information
Assistance
Complaints
Offer User Friendly Self-service
Interfaces
Website
Apps
Social Media Integration to
Propagate
 Offers
 Schemes
 News
Automate Sales Call Scheduling
Features
Data Management
 Linked With
Databases Of Social Media
Call Centers
Other Partnering Channels
 Constant Communication & Updates through
Partners
Customers
Analytics and Business Intelligence
 Generate Fruitful Analysis
Sales
Marketing
 Generate Data Through Business Intelligence
Statistics
Reports
For Marketing
 Represent the On Goings And Trends Intelligently
Personalized Promotions
 Analyze Behaviors
 Prudent use of Personal Information for Value
Addition
 Different Strategies For
Leisure Travelers
Business Travelers
 Special Services To High Value Customers
 Make The Most Of Up-sell And Cross-sell Opportunities
Web Based Sales & Care
 E-ticketing Services
Issue And Deliver Client Ticket Electronically
 E-billing Options For
Processing, Billing, Account Inquiries
 Web And App Based Sales Call
Collaborative Efforts
 Collaborate Sales Through
Direct Sales
Travel Agents
Multiple Customer Channels
 Build Intelligence About Behavioral Patterns
 Generate Customer History For Future Use
Multi-channel Client Engagement
 Strategies And Implementations for
Loyalty Programs Design And Promotions
Seasonal Promotions
Conducting Routine Marketing Campaigns
Benefits
 A Faster workflow
 Data Accumulated put to Intelligent Use
 Accelerates The Process Of Customer Coherence
 The Self-service BI And Other Technologies Help
The Times Have Changed
 Travelers Getting Online for Travel Needs
 A Good e-CRM For Travel Industry
Helps Meet This Tough Virtual Competition
Adds Value Addition To The Complete Exercise
Wins the Customer’s heart
Visit
www.spec-india.com
&
Request a FREE POC
to
Test Drive our Services

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Going Places e-CRM for the Travel Industry

  • 1. Going Places e-CRM for the Travel Industry
  • 2. The Customer Rules What the Travel Agents Do to Keep them Happy!!
  • 3. Into the Customer’s Mind  Anticipating plans  Planning Itineraries  Suggesting The Best Deals
  • 4. Extra Care & Support During the Travel
  • 5. Knowing What the Customer Fancies  History & Culture  Art & Museums  Festivals & Events  Adventures like Trekking, Camping & Hiking  Sports  Family bonding
  • 6. To Dos for e-CRM for Travel Industry
  • 7. Customer Relationship Management  Get Referrals  Accumulating Feedback  Designing Effective Marketing Campaigns  Improving Customer Satisfaction
  • 8. Round the Clock Support Bookings Information Assistance Complaints
  • 9. Offer User Friendly Self-service Interfaces Website Apps
  • 10. Social Media Integration to Propagate  Offers  Schemes  News
  • 11. Automate Sales Call Scheduling
  • 13. Data Management  Linked With Databases Of Social Media Call Centers Other Partnering Channels  Constant Communication & Updates through Partners Customers
  • 14. Analytics and Business Intelligence  Generate Fruitful Analysis Sales Marketing  Generate Data Through Business Intelligence Statistics Reports For Marketing  Represent the On Goings And Trends Intelligently
  • 15. Personalized Promotions  Analyze Behaviors  Prudent use of Personal Information for Value Addition  Different Strategies For Leisure Travelers Business Travelers  Special Services To High Value Customers  Make The Most Of Up-sell And Cross-sell Opportunities
  • 16. Web Based Sales & Care  E-ticketing Services Issue And Deliver Client Ticket Electronically  E-billing Options For Processing, Billing, Account Inquiries  Web And App Based Sales Call
  • 17. Collaborative Efforts  Collaborate Sales Through Direct Sales Travel Agents Multiple Customer Channels  Build Intelligence About Behavioral Patterns  Generate Customer History For Future Use
  • 18. Multi-channel Client Engagement  Strategies And Implementations for Loyalty Programs Design And Promotions Seasonal Promotions Conducting Routine Marketing Campaigns
  • 19. Benefits  A Faster workflow  Data Accumulated put to Intelligent Use  Accelerates The Process Of Customer Coherence  The Self-service BI And Other Technologies Help
  • 20. The Times Have Changed  Travelers Getting Online for Travel Needs  A Good e-CRM For Travel Industry Helps Meet This Tough Virtual Competition Adds Value Addition To The Complete Exercise Wins the Customer’s heart
  • 21. Visit www.spec-india.com & Request a FREE POC to Test Drive our Services