The document discusses building a successful business through effective processes and decision-making. It emphasizes understanding your goals and vision, mapping business processes within marketing, sales, operations, and finance, and identifying weaknesses or "slowdowns" to improve results. Fixing one issue may reveal another, so ongoing process analysis is important. The key is finding the root cause within systems, external factors, resources, or personnel that influence business performance.

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Going
Business Class

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To Live as You Wish
You may be one of
those people
who wishes to work
more

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You may wish to work less
To Live as You Wish

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You may wish to work differently
To Live as You Wish

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You may wish to spend
more time with friends and loved ones
To Live as You Wish

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You may wish to travel
To Live as You Wish

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You may wish for adventure
To Live as You Wish

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You may simply wish for peace
To Live as You Wish

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The Quality of Your Business
Is Determined By
The DECISIONS you make
Knowing what you want
Learning what you need to know
Finding the person to help you to achieve

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How you spend your TIME
Effectively
Focused
Disciplined
The Quality of Your Business
Is Determined By

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How you THINK
Ask the right
questions and
you receive the
right results
Ask the
wrong
questions
and you
receive the
wrong results
The Quality of Your Business
Is Determined By

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The Quality of Your Business
What You Want
The Edge
Breakthrough
Complex to Simple
Fuzzy to Clarity
Chaos to Discipline
Is Determined By

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Switching the Lights ON
Black Box

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Materials
Labour
IP
£100
£200
BLACK
BOX Services
Products
Your Business
Return on Investment (ROI) 100%

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Input Process Output
Resources
Customers
Black
Box
Satisfied
Customer
Process
The BIG Picture

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Process
Goal Result
Where is the weak link?
Your Business is Like a Chain
It’s made up of lots of inter-related links

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Process
What happens when we strengthen it?
Your Business is Like a Chain
It’s made up of lots of inter-related links
Goal Result

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Marketing
Goal Result
Phone
Rings
SalesSales Calls
Purchase
Materials
Make
Product
Invoice
Deliver
Product
Cash in
Bank
£100 Net Profit £100 Net Profit
A Simple Chain
Process

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Goal ResultPhone
Rings Converted
Sales
Sales calls
Purchase
Materials
Make
Product
Invoice
Deliver
Product
Cash in
Bank
15 Units
80 18 9 5 20 15 20 20 20
What is the result?
What is the problem?
What is the cause of the problem?
What are the options?
Marketing
Process
Capacity, Production & Results
Cash
Capacity
Production
Capacity
Market & Sales
Results

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Marketing
Goal Result
Converted
Sales
Sales calls Purchase
Materials
Make
Product
Invoice
Deliver
Product
Cash in
Bank
15 Units
80 40 30 20 20 15 20 20 20
Phone
Rings
Process
Capacity, Production & Results
Production
Capacity
What is the result?
What is the problem?
What is the cause of the problem?
What are the options?
Market & Sales
Results
Cash
Capacity

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Process Mapping
VISION
Objectives + Strategy
Marketing Sales Operations Finance
Inside The Black Box
Are we there?
What’s slowing us down?

22. Poor Results = Frustration
Frustration
There are only 4 causes to any effect in business
1. System issue
2. External influence
3. Resource issue
4. People issue
What does this mean?
It means we can find the solution
to any business problem
Cause = Effect

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VISION
Objectives + Strategy
Marketing Sales Operations Finance
Are we there?
What’s Slowing Us Down?
Inside The Black Box
Process Mapping
Frustration

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VISION
Objectives + Strategy
Marketing Sales Operations Finance
Are we there?
What’s slowing us down?
As one problem is solved
Another is created
Inside The Black Box
Process Mapping
Frustration

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VISION
Objectives + Strategy
Marketing Sales Operations Finance
Are we there?
What’s slowing us down?
Inside The Black Box
Process Mapping
Frustration
And another

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VISION
Objectives + Strategy
Marketing Sales Operations Finance
Are we there?
What’s slowing us down?
Inside The Black Box
Process Mapping
Frustration
Which sub-
system is
causing you
issues today?

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What Now?