GoFind Inc is developing NudgeR, an integrated platform for elderly care that combines a wearable device, mobile app, AI engine, and voice assistant. The device tracks location, activity, falls, and temperature and shares data with caregivers. The app provides activity reports, medication reminders, and geo-fencing. Data is analyzed by AI for predictive alerts. The voice assistant acts as the main interface and provides reminders, wellness checks, and social interaction. NudgeR aims to disrupt the $11.1 billion PERS market by offering superior battery life, integrated data analytics, and lowering the typical adoption age from 80 to 70. GoFind is seeking $1 million in seed funding to launch Nudge

1. GoFind Inc
July 2018

2. Overview
Vision
A single configurable platform for consumer geolocation needs.
Objective
Develop, manufacture and sell enhanced GPS platforms for the consumer
market through DISRUPTIVE technology and business models.

3. Common Tracking Platform
In Production New Product
● AI implementation of PERS* Device - APERS™
● Beyond Fall Detection
● A platform for the Elderly
Seed Round for Development and Market Introduction
*Personal Emergency Response System

4. The PERS Market
PERS expected revenue in 2025
51 Million seniors USA
USA Market
$1.85 billion
PERS current revenue.
$11.1 billion

5. The Problem with PERS
● Primarily used as a fall detector
● In home models need a base station so the range is limited
● Fall detection algorithms plagued by false alarms - when is a fall really a fall?
● No data collection to give to the Primary Care Physician
● Most do not have GPS capability
● Single purpose device
● Age of Adoption > 80
● Short Battery life for mobile models
● Not a true integrated platform with feedback and learning

6. The GoFind Solution - NudgeR a platform for the elderly
Device APP AI Engine Voice Assist
AI Implementation of Personal Emergency Response System”
- Geolocation
- Auto Fall Detect
- Temperature
- Activity
- For the Caregiver
- Alerts
- Configuration
- Tracking
- Analyze Data
- Detect Trends
- Apply Limits
- APP data repository
- For the Elderly
- Med & Appt Alerts
- Activity Reminder
- Integrated into
Daily life

7. NudgeR Hardware
● Cellular & WiFi communication
● GPS
● Sensors
○ Accelerometer
○ Barometer
○ Microphone
○ Speaker
○ Temperature
● MicroController
● Long Battery Life
● 4 Patents Pending

8. NudgeR App
● Displays Activity
○ Falls, Stair climbing, walk, run, shuffle
● Configures
○ Medication and Appointment Reminders
○ GeoFences for Location
● Contains Questionnaire for initialization of AI engine
● Voice recorder for personal messages
● Calls up history to share with Doctor
● Configuration control between Senior and Caregiver

9. Data and Analytics
● Primary Data Base
● Makes sense of Sensor Data
● Predictive Analysis
○ Eg. analyzes Gait to spot and
alert major changes
○ Re-configure Alerts based on
actual activity
● Machine learning Algorithms
● Personalization of Data
● Secure Data

10. Voice assistants
● Main interface for the Senior
● Wake up call
● Reminders
● Well-being checks
● Part of Auto Fall-Detection System
● Task accomplishment reward
● Social Interaction
● Mental Stimulation

11. NudgeR Video

12. Why Now?
● Technology advances
○ New Form factors
○ Advances in power, cost and performance
■ LTE Cat M1
■ Low Power Micro
■ Sophisticated Power Management
Algorithms
● Advancements in Cloud Technology
● Ubiquity of Mobile Devices
● Rapid Aging of Population in the developed World
Form Factor
Cost
Power
Cloud Technology
Mobile Devices
Population Aging
NudgeR
APERS

13. Competitive Landscape
A Better Solution
Fragmented Market
▰ 250 Companies
▰ Age of Adoption > 80
▰ Ripe for Exploitation
Product Offerings
▰ Base Station
▰ Mobile necklace
▰ No true integrated platform
Pricing Models
▰ HW + subscription
▰ Subscription Costs
▻ Low $20
▻ High $70
Technology
▰ Low End - Simple SOS button
▰ High End
▻ Fall Detection/GPS
▻ 24 hour battery

14. NudgeR - Disrupting the PERS market
● True Integrated Platform
○ From device to app to server to AI - all integrated into a system transparent to the user
○ Drive age of adoption from 80 to 70
● Patents
○ 4 Patents Pending
■ 2 GeoFencing
■ 1 On the Go Tracker Configuration
■ 1 for the AI system that Connects, communicates, and cares for remote individuals
● Battery life - far superior to anything on the market
● Size

15. NudgeR Sales Channels
• Existing PERS Vendors
• Call Centers
• Home Security System Vendors
• Senior Living Centers (as a perk to
live in their facilities).
• Rite-Aid,Walgreens,CVS,
etc.
• Major retail outlets
• Pre -selected health care and charitable
organizations focused on senior citizens
• Promotion directed towards senior living
facilities
• Focused advertising to seniors on shopping
networks
Partnerships Distribution Direct

16. The Road to Success
2019 2020 2021 2022 2023
$1.3M
$4.8M
$17.9M
$46.5M
$135M
Market Launch Pipeline Build Retail Growth Partnership
Growth
Market Dominance

17. Seed Round Financing
Amount Required - $1,000,000 in a SAFE agreement.

18. FAQ
● How can you be sure you can develop the NudgeR?
○ NudgeR is an extension of the GoFindR platform which has been developed, refined and
produced over the past two years. Changes are required to implement NudgeR, however
those changes fit well within the architecture of the GoFindR platform.
● What is revenue model for each of these devices?
○ NudgeR™ is a subscription based business model with a complementary hardware sale.
● What is the breakeven point for NudgeR
○ The breakeven point is 10,800 units sold after which the company becomes cash flow
positive.

19. The Team
Leadership
Ron Kasper - CEO
Tony Valentino - COO
Technology
Curt Terwilliger, PhD
Simon Milner, PhD