GMSC - Florianópolis - Aula de Operações
•
0 likes•467 views
Curso básico de mídia Promovido pelo Grupo de Mídia de Santa Catarina https://www.facebook.com/grupodemidiasc Aula 05: Operações de Mídia Professora : Adriana Baron
Recommended
Recommended
More Related Content
What's hot
What's hot (18)
Viewers also liked
Viewers also liked (20)
Similar to GMSC - Florianópolis - Aula de Operações
Similar to GMSC - Florianópolis - Aula de Operações (20)
More from grupodemidiasc
More from grupodemidiasc (9)
GMSC - Florianópolis - Aula de Operações
- 1. CURSO BÁSICO DE MÍDIA 2012 Aula 06: Operações de Mídia Professora: Adriana Baron
- 2. !"##$%"&'()*#+,-,(.,#'-( /+#01'#,(*0(/+2+34'(56%-+%,(-'(789!( • !"#$%&%'($')"$*+,-%./"'0"-,%1'2(1%'3+,%44(15,6' • 784'9#%&*%&%'($':%#;(<+='('>(+&%4'2(1"'?)796' • 7#"@44,"+%1'&('$A&,%'BC'DE'%+"46' • FG*"*'($'%=H+-,%4'-"$"'!#((')"$*+,-%./"I')%11,(#'7#"2%=%+&%I':JK'7#"2%=%+&%' ('0(5(+')"$*+,-%./"6' • 7#"L(44"#%'&(':A&,%'(':A&,%'F21,-%&%'+%'3+,%44(15,'M'*+,&%&('?+&%,%1N' '
- 4. O plano de mídia foi aprovado. (e você está feliz da vida por isso!)
- 8. U#%+4L"#$%#'%4',&(,%4'&"' 21%+(P%$(+G"'($'#0,&+*,*0N' T'%R*,'R*('5($"4'"'#(4*1G%&"' &"'R*('21%+(P%$"4N'
- 9. V 'U#%Q%1B"4"I'$%4'5,G%1N'' V 'WX,=('-*,&%&"'('-"$2#"$(<$(+G"N'' V ' 0($' %' (X(-*./"I' "' 21%+(P%$(+G"' S' %2(+%4' *$%',&(,%N'
- 10. V ?",-*'('(=&,-0@,A0-1'(6(,=#'2,*'B( V "'%G(+&,$(+G"'4(2%#%'%4'G%#(L%46' V %'-#,%./"'&(4&"Q#%'%4'2(.%46' V %'2#"&*./"'-"+G#%G%'"4'L"#+(-(&"#(4'R*(' 2#"&*Y,#/"'%4'2(.%4'-#,%&%46' V %'$A&,%'-"$2#%'"4'(42%."4'2#"2"4G"4'+"' 21%+(P%$(+G"N'
- 11. W44%4' (G%2%4' -%$,+B%$' P*+G%4I' (' BC' *$' 2#%Y"' %' -*$2#,#I'R*('S'%'&%G%'&(',+A-,"'&('-%$2%+B%N'5"*'(10A( :"0( 031,#( =#'-1'( ,16( &<N' O"' &,%' &"' 1%+.%$(+G"I' %' -%$2%+B%' (+G#%' +"' %#I' (' 4(' <5(#' %1=*$' 2#"Q1($%' +"' $(,"' &"' -%$,+B"' G"&%4' %4' (G%2%4' &(44(' 2#"-(44"' 4/"' %L(G%&%4N'
- 12. W'2"#'"+&(' -"$(.%$"4'%' (X(-*./"'&%' $A&,%Z'
- 13. V ['2#,$(,#"'2%44"'S'5(#,@-%#'4('G"&%4'%4'%.(4'&(' $A&,%'&"'21%+"'L"#%$'L(-B%&%4N'>(#,@-%#'4(' B"*5(#%$'-"#G(4I'$*&%+.%'&('&%G%4I'#(%P*4G(4' &('5%1"#(4N'' V !(,G"',44"I'G($"4'R*('%'A=#,#(,(A$*+,(=#'='31,N' W'5"-H',#C'L%Y(#',44"'%G#%5S4'&%4',"1'#+C,;D03(*0( A$*+,N'
- 14. O que são autorizações de mídia?
- 15. V F'%*G"#,Y%./"'&('$A&,%'S'*$'&"-*$(+G"'L"#$%1,Y%&"'2(1%'%=H+-,%' -"$'%'-"$2#%'&('$A&,%'R*('R*(#($"4'L%Y(#'-"$'&(G(#$,+%&"' 5(A-*1"N'' V E4'(='*0A'3(%'A=#,#(-,*,(30A(0-2+,#( ,"1'#+C,;4'(,'(20$%"&'>'' V 7"&($"4'&(,X%#'%1=*$%4'-",4%4'($'2#S5,%I'$%4'+%&%'S'-"$2#%&"'4($'%*G"#,Y%./"N'
- 16. V O%'%*G"#,Y%./"'&(5('-"+4G%#'G"&%',(*03%#+;4'(*,(%'A=#,( *,(A$*+,I'-"$'L"#$%G"'&"'$%G(#,%1'-"$21(G"I'-"1"-%./"' &%' $A&,%I' Q($' -"$"' "4' 5%1"#(4' G%Q(1%I' +(="-,%&"4I' 5%1"#(4' G"G%,4I' -"+&,.(4' &(' 2%=%$(+G"' (' &($%,4' "Q4(#5%.(4' R*(' &(5($' -"+4G%#' ($' +"G%4' @4-%,4I' (+G#(=%' &(' +"G%I' ,+L"#$%.(4' &(' 1,-,G%./"' R*%+G"' 4(' G#%G%#'&('8#=/"'2]Q1,-"NNN'
- 17. W'&C'2#%'5,5(#'4($'4,4G($%Z'' Dá! :)
- 19. !(,G%'%4'%*G"#,Y%.(4I'(+-%$,+B%$"4'%4'$(4$%4'2"#'(_$%,1'%"4' +"44"4'-"+G%G"4'-"$(#-,%,4N'F1=*+4'5(A-*1"4'G($'4,4G($%4' 2#82#,"4'2%#%'(+5,"'&%4'%*G"#,Y%.(4I'-"$"'S'"'-%4"'&"'0%+G%' `Ba2bcc$%G(#,%,4N#Q4P"#+%1N-"$NQ#c2,4cdN'eC'5(A-*1"4'G%$QS$'R*(' 2"&($"4'L%Y(#'"'(+-%,X('&%'$A&,%I'-"$"'S'"'-%4"'&%'91"Q"' `Ba24bcc4,4-"$DN#(&(=1"Q"N-"$NQ#cG(1%1"=,+O?NP42d'''
- 23. O(4G(' (_$%,1I' &(5($"4' ,+L"#$%#' R*(' (4G%$"4' (+-%$,+B%+&"' %' %*G"#,Y%./"' &"' -1,(+G(' fG%1g' (' 2(&,$"4'%'-"+@#$%./"'&('#(-(Q,$(+G"'('(+-%,X(' &%' $A&,%N' F1S$' &,44"I' ,2+3,A'3( ,( :",-F*,*0( *0( =<G+-,3(:"0(,(,"1'#+C,;4'(10A'2%#%'R*('"'5(A-*1"' 1(,%'G"&%4'%4'2C=,+%4N'
- 24. V T'5C1,&"'PC'2(&,#'%"4'5(A-*1"4'+(4G('(_$%,1'%4'(42(-,@-%.(4'&(' (+5,"'('(+G#(=%'&"'$%G(#,%1'`2#%Y"4'('1"-%,4dN' V [4'5(A-*1"4'&(5($'-"+@#$%#'4('"4'(+-%,X(4'&%'$A&,%'&(#%$' -(#G"N'9(#%1$(+G('@-%'G*&"'";I'"']+,-"'$(,"'&('-"$*+,-%./"' R*('-"##($"4'$%,"#'#,4-"'&('+/"'G(#'(+-%,X('S'%'U>N' V h*%+&"'"-"##('&('@-%#$"4'4($'(+-%,X(I'+"44%'$A&,%'G($'R*(' 4(#'#($%+(P%&%N'
- 25. ['#($%+(P"'S'(X%G%$(+G(',44"b'R*%+&"'%'$A&,%' +/"'2"&('4(#'(+-%,X%&%'-"$"'R*(#($"4I' 2#(-,4%$"4'G#"-%#'"4'&,%4'('2#"=#%$%4'&(' 5(,-*1%./"N'
- 27. F284'#($%+(P%#$"4'G*&"'"'R*('+/"'(+-%,X"*I' %1G(#%$"4'+"44%'%*G"#,Y%./"'('(+5,%$"4' +"5%$(+G('i'($,44"#%N'O"'-%4"'&%'91"Q"' `*4*C#,"'&"'4,4N-"$d'+/"'S'+(-(44C#,"'"'#((+5,"N'
- 28. A mídia tá toda encaixada. E agora?
- 29. V j($Q#%$'R*('L%1%$"4'&('2(&,#'%"4'5(A-*1"4'%4'(42(-,@-%.(4' &('(+G#(=%'('(+5,"'&"4'$%G(#,%,4Z'H(,G'#,(:"0(033,(+-I'#A,;4'( 6(+A='#1,-10>(( V ['5(A-*1"'-"+@#$"*'#(-(Q,$(+G"'&('%*G"#,Y%./"I'&('(+-%,X('(' (+-%$,+B"*'%4'(42(-,@-%.(4N' V U($"4'R*('P*+G%#'%4',+L"#$%.(4'('#(2%44%#'%"4'&(2%#G%$(+G"4' +(-(44C#,"4'2%#%'R*('#(%1,Y($'4(*4'G#%Q%1B"4N'
- 30. TV
- 31. V h*%+G"'%*G"#,Y%$"4'U>I'2#(-,4%$"4'#(2%44%#'2%#%'"'&(2%#G%$(+G"' &('2#"&*./"'%4'4(=*,+G(4',+L"#$%.(4b' V 7(#A"&"'&('5(,-*1%./"'&%'-%$2%+B%' V W$,44"#%4'R*('5(,-*1%#/"'%'-%$2%+B%' V 0(-*+&%=($'&"'$%G(#,%1'2#"=#%$%&"' V UAG*1"'2#"=#%$%&"'P*+G"'i4'($,44"#%4'`FO)?OWd' V !"#$%G"'&('#(-(Q,$(+G"'&"'$%G(#,%1'2(1%'(X,Q,&"#%'`:,+,'k>'c'l(G%-%$'c' m&-%$'c'(_$%,1NNNd' V 7#%Y"'&('(+5,"'&"'$%G(#,%1'c'@G%'&(5('(4G%#'+%'($,44"#%'`=(#%1$(+G('%GS'DnB' &"'&,%'%+G(#,"#'%"',+A-,"'&%'5(,-*1%./"d' V W+&(#(."'&('(+G#(=%'`o4,-"'c'(1(G#p+,-"d'&"4'$%G(#,%,4N'
- 33. V F1S$'&,44"I'S',$2"#G%+G('R*('%'=(+G('5(#,@R*('"'$%G(#,%1'%+G(4' &('4(#'(+G#(=*('i'($,44"#%N'eC'%1=*$%4'+"#$%4'('(X,=H+-,%4' R*('2#(-,4%$'-"+4G%#'+"4'>U0I'-"$"'"4'%5,4"4'&('f4('Q(Q(#'+/"' &,#,P%g'($'%+]+-,"4'R*('-"+GS$'Q(Q,&%4'%1-"81,-%4I'%' R*%+<&%&('&('1"="4'+*$'$%G(#,%1I'R*('2"&('=(#%#' $*1<21,-,&%&('&('$%#-%4I'(+G#('"*G#"4N' V 7(#G"'&"'B"#C#,"'@+%1'&('(+G#(=%'&"'-"$(#-,%1I'S',$2"#G%+G(' (+G#%#'($'-"+G%G"'-"$'%'($,44"#%'('-"+@#$%#'"'#(-(Q,$(+G"' &"'>U'('4('(4GC'G*&"'-(#G"'2%#%'4*%'5(,-*1%./"'+"'&,%'4(=*,+G(N'
- 35. Rádio
- 36. 7%#%'2#"&*./"'&('$%G(#,%,4'2#"=#%$%&"4'&('#C&,"I' 2#(-,4%$"4',+L"#$%#'%"4'2#"&*G"#(4b' V F'4(-*+&%=($'&"'$%G(#,%1' V F4'#C&,"4'R*('5(,-*1%#/"'"4'42"G4' V [4'(_$%,14'2%#%'(+5,"'&"'42"G'2%#%'%4'#C&,"4' V ['2#%Y"'&('(+5,"'&"4'42"G4'2%#%'%4'#C&,"4N'
- 37. V F4'#C&,"4'4/"'$%,4'q(XA5(,4N'9(#%1$(+G('2"&($"4'(+5,%#'"4' $%G(#,%,4'%GS'DrB'&"'&,%'%+G(#,"#'%"',+A-,"'&%'5(,-*1%./"N' V ['$%G(#,%1'S'(+5,%&"'($':7K'2%#%'%4'#C&,"4I'S'"'L"#$%G"'2%&#/"' 2%#%'G"&"4N'' V ['2#82#,"'$A&,%'2"&('L%Y(#'"'(+5,"'&"4'42"G4N' V W$'-%4"'&('-"$2#%'&('2%G#"-A+,"I'%1S$'&"'(+5,"'&"'$%G(#,%1I'S' 2#(-,4"'(+5,%#'"4'G(XG"4'&('-,G%./"'('41"=%+'&"'-1,(+G('2%#%'R*('%' #C&,"'L%.%'%'=#%5%./"N' V U%$QS$'S',$2"#G%+G('-"+@#$%#'"'#(-(Q,$(+G"'&"'$%G(#,%1'-"$'%4' #C&,"4I'i4'5(Y(4'"4'(_$%,14'4('2(#&($'('%'$A&,%'+/"'-"$(.%'2"#'L%1G%' &('-"$*+,-%./"N'
- 38. Jornal
- 43. V F284'(+5,"'&"'$%G(#,%1I'S',$2"#G%+G('-"+@#$%#' "'#(-(Q,$(+G"'&"'%+]+-,"'P*+G"'i'[7W)N'' V F+]+-,"'-"+@#$%&"I'S'48'(42(#%#'%'5(,-*1%./"N'
- 44. Encartes em jornais / revistas
- 45. k(+G#"'&"4'$(,"4',$2#(44"4I'2"&($"4'G#%Q%1B%#'-"$'(+-%#G(4N'[' (+-%#G(' S' *$%' L"#$%' &,L(#(+-,%&%' &(' (4G%#' +"' 5(A-*1"I' +%' R*%1' 2"&($"4' *<1,Y%#' *$' $%G(#,%1' $%,4' -"$21(G"I' -"$' $%,4' ,+L"#$%.(4I'R*('PC'(4GC'4(+&"'*4%&"'+%'-%$2%+B%N' '
- 46. V h*%+&"'-"$2#%$"4'"'(+-%#G(I'-"$2#%$"4'%2(+%4'%'%./"'&(' (+-%#G%#N'['$%G(#,%1'S'2#"&*Y,&"'i'2%#G(N'7#(-,4%$"4'4%Q(#'&"' 5(A-*1"'%'<#%=($'(X%G%'&%'(&,./"'R*(',#($"4'-"$2#%#I'2%#%' R*('2"44%$"4',$2#,$,#'%'R*%+<&%&('-"##(G%N' V F1S$'&,44"I'2#(-,4%$"4'R*('"'P"#+%1'c'#(5,4G%'+"4',+&,R*('"' 2#%Y"'2%#%'%'(&,G"#%'#(-(Q(#'"'$%G(#,%1N'
- 47. V h*%+&"'"'$%G(#,%1'(4<5(#'2#"+G"I'"'$%G(#,%1'&(5('4(#' &(42%-B%&"'2%#%'%'(&,G"#%'c'P"#+%1'`"+&('L"#',+&,-%&"'2(1"' 5(A-*1"dI'2%#%'#(%1,Y%./"'&"'$%+*4(,"I'"*'4(P%I'2%#%'R*('"4' +"44"4'$%G(#,%,4'4(P%$'-"1"-%&"4'$%+*%1$(+G('&(+G#"'&('-%&%' P"#+%1'"*'#(5,4G%'%+G(4'&%'5(,-*1%./"N' V 7"#'4('G#%G%#'&('*$'G#%Q%1B"'$%+*%1I'(44('<2"'&('5(,-*1%./"' G($'*$'-*4G"'$%,4'%1G"'R*('%4'&($%,4'5(,-*1%.(4'+"'$(,"' ,$2#(44"N'
- 48. Revista
- 49. F44,$'-"$"'"'P"#+%1I'2#(-,4%$"4'(+5,%#' 5C#,%4',+L"#$%.(4'%"'%#G('@+%1,4G%'&%' %=H+-,%'2%#%'R*('(1('L(-B('('(+5,('"' %#R*,5"'&%'#(5,4G%'-"##(G%$(+G(N'
- 50. F4',+L"#$%.(4'R*('"'%#G(_@+%1,4G%'2#(-,4%'4/"b' V !"#$%G"'&"'%+]+-,"'($'-$' V O]$(#"'&%'%*G"#,Y%./"' V W&,./"'&%'#(5,4G%' V j"-%1,Y%./"'&"'%+]+-,"'`,+&(G(#$,+%&"'c'-%2%d' V !"#$%G"'&('L(-B%$(+G"'&"'%+]+-,"'`W70'c'U?!!'c'7k!'c's79d' V !"#$%'&('(+5,"'&"'$%G(#,%1'2"&('4(#'2"#'(_$%,1'c')k' V 7#%Y"'&('(+5,"'&"4'%+]+-,"4'i4'#(5,4G%4' V 0('+(-(44C#,"'(+5,"'&('2#"5%'&('-"#'
- 51. Outdoor
- 52. V O%'-"$2#%'&"'"*G&""#I'(42(-,@-%$"4'%'R*%+<&%&('('"4'1"-%,4' -"$2#%&"'2"#'Q,44($%+%'('(X,Q,&"#%N' V T'+(-(44C#,"',+L"#$%#'%"'2#"&*G"#'=#C@-"'(44%4'R*%+<&%&(4I' 2%#%'R*('%'2#"&*./"'G"G%1'&"4'-%#G%Y(4'2"44%'%-"+G(-(#I'('%' &,4G#,Q*,./"'&"4'-%#G%Y(4'2"#'(X,Q,&"#%'%-"+G(.%'&('L"#$%' -"##(G%N'
- 53. V ['$A&,%'&(5(',+L"#$%#'i4'(X,Q,&"#%4I'+%'4(XG%'%+G(4'&"',+A-,"'&%' Q,44($%+%I' R*%1' 2#"&*G"#%' (4GC' 2#"&*Y,+&"' "4' $%G(#,%,4I' P*+G%$(+G(' -"$' *$%' (4<$%<5%' &(' (+G#(=%' &(' -%#G%Y(4' (' "' 1%t"*G' &"' $(4$"N' W$' -%4"' &(' $"<5"4' &,L(#(+G(4I' &(5(_4(' ,+L"#$%#'i4'(X,Q,&"#%4'R*%1'$"<5"',#C'5(,-*1%#'($'-%&%'2"+G"N' [' $A&,%' G%$QS$' &(5(' -"+@#$%#' "' #(-(Q,$(+G"' &"4' -%#G%Y(4' 2"#'-%&%'(X,Q,&"#%N' V F4'$(&,&%4'&"'"*G&""#'S'2%&#/"I'$%4'-%4"'4(P%'G#%Q%1B%&"'*$' L"#$%G"' &*21"' "*' G#,21"I' &(5(_4(' ,+L"#$%#' %"' %#G(' @+%1,4G%' (' 2#"&*G"#'"'L"#$%G"'&"'"*G&""#'-"$'P*+./"N'
- 57. Internet
- 58. V F"'(+5,%#$"4'%"4'5(A-*1"4'%4'%*G"#,Y%.(4'&(',+G(#+(GI' &(5($"4'2(&,#'%"'5(A-*1"'R*('+"4'L"#+(.%$'G"&%4'%4' (42(-,@-%.(4'&('(+5,"'&%'$A&,%'-"$2#%&%I'%1S$'&"'(_$%,1'&(' (+5,"'&"'$%G(#,%1'('"'2#%Y"'&('(+5,"'&%'$(4$%N':*,G"4'4,G(4' 2#(-,4%$'&('2(1"'$(+"4'uv'B"#%4'2#%'4*Q,#'%'2(.%'%"'4,G(N' V W44%4'(42(-,@-%.(4'4/"b'L"#$%G"'&"'Q%++(#'($'2,X(14I'L"#$%G"' &('(+5,"'&%'2(.%'`9?!I'q%4BI's79NNNdI'G($2"'&('%+,$%./"'&"' Q%++(#I'2(4"'$CX,$"'&%'2(.%I'('&($%,4',+L"#$%.(4'2%#%' 2#"=#%$%./"'&%'2(.%N'
- 59. V W44%4',+L"#$%.(4'&(5($'4(#'#(2%44%&%4'%"'&,#(G"#'&('%#G('`2#%' @+%1,Y%#'"'1%t"*Gd'('%"'2#"&*G"#'(1(G#p+,-"'`R*('(+5,%#C'%4' ,+L"#$%.(4'i'2#"&*G"#%'w(QdN'' V F284'2#"&*Y,&"4'"4'Q%++(#4I'%'2#"&*G"#%'w(Q'2"&('L%Y(#'"' (+5,"'&,#(G%$(+G('%"'5(A-*1"I'"*'%4'2(.%4'2"&($'4(#' (+-%$,+B%&%4'%"'$A&,%'2%#%'(+5,"N'
- 61. Cinema
- 62. V F284'%'-"$2#%'&%'$A&,%I'S'+(-(44C#,"'#(2%44%#'%4',+L"#$%.(4'&"'>U'2%#%'%' 2#"&*./"'(1(G#p+,-%N'!*+-,"+%'-"$"'*$'>U'+"#$%1N'F',+L"#$%./"'R*('$*&%'S' 4('"'>U'S'($'2(1A-*1%'Kx$$'`@1$(d'"*'k>kN'?44"'&(5('4(#',+L"#$%&"'PC'+"' "#.%$(+G"'&('2#"&*./"I'2",4'"'-*4G"'&('2#"&*./"'&('*$'>U'($'2(1A-*1%'S' -(#-%'&('r'5(Y(4'$%,4'-%#"'R*('*$'>U'($'&,=,G%1N' V U%$QS$'G($"4'R*('Q*4-%#'-"$'"'5(A-*1"'"'1"-%1'&('(+G#(=%'&"'>U'('"'2#%Y"N'F' 2#"&*G"#%'&('5A&("'L%Y'%'(+G#(=%'c'(+5,"'&"'$%G(#,%1'+"'-,+($%N'
- 64. Busdoor
- 65. O%'-"$2#%'&"'Q*4&""#I'2#(-,4%$"4'2%44%#'%"'2#"&*G"#' =#C@-"'%'R*%+<&%&('&('Q*4&""#4'-"$2#%&"4I'%1S$'&"' 1"-%1'('2#%Y"'&('(+G#(=%N'[4'L"#$%G"4'&('Q*4&""#'4/"' 2%&#(4I'(+G/"'48'S'+(-(44C#,"'"'#(2%44('&"'L"#$%G"'($' -%4"'&('L"#$%G"'&,L(#(+-,%&"N'
- 66. Front Light
- 67. V O"'L#"+G'1,=BG'L*+-,"+%'-"$"'Q"%'2%#G('&%4'$A&,%4' (XG(#,"#(4I'%284'%'-"$2#%'&(5($"4'5(#,@-%#'-"$'%' (X,Q,&"#%'%4'(42(-,@-%.(4'&('2#"&*./"'&('1"+%'`-"$' ,1B"4(4I'(42(-,@-%./"'&('1"+%I'$(&,&%4d'('#(2%44%#'%"' 2#"&*G"#'=#C@-"N'' V F1S$'&,44"I'G($"4'R*(',+L"#$%#'%'(X,Q,&"#%'R*(',#C' 5(,-*1%#I'Q($'-"$"'1"-%1'&('(+G#(=%'('2#%Y"'&(' (+G#(=%N'
- 68. Perceberam que tudo depende de prazo?
- 69. Mas por que ele é tão importante?
- 70. U"&%'[7W)'G#%Q%1B%'-"+G#%'"'#(18=,"N'7"&(#'G#%Q%1B%#'-"$'2#%Y"'(' %+G(-(&H+-,%'S'%'$(1B"#'-",4%N' h*%+&"'*$%'$A&,%'-B(=%'%G#%4%&%I'&(5($"4'#(L%Y(#'R*%4('G"&%'%' +"44%'2#"=#%$%./"N' !,#'&(J(K<*+'()-10-,(L(.&"A0-,"( U*&"'R*('S'2#"=#%$%&"'4($2#('%-"+G(-('&('$%+(,#%'2(#L(,G%N'[*' 4(P%I'G*&"'R*('S'(+5,%&"'-"$'*$%'-(#G%'%+G(-(&H+-,%'`4(P%'(1%'&(' Du'"*'uvBd'L*+-,"+%'$(1B"#N' 8+&0+*0(M(K<*+'(!&"N0()8(*0(.&"A0-,"(
- 72. ['2#%Y"'2%#%'"'$(*'G#%Q%1B"'G($'*$%'4*2(#',$2"#Gz+-,%I'2",4'%' =(+G('4('2#"=#%$%'%+G(4'2#%'2"&(#'L%Y(#'"'#"G(,#"I'('4('%G#%4%#'%' =(+G('2#%<-%$(+G('G($'R*('#(L%Y(#'"'G#%Q%1B"N' F'=(+G('&C'$*,G%',$2"#Gz+-,%'2%#%'R*('"'$%G(#,%1'4($2#('-B(=*(' -"$'%+G(-(&H+-,%'-"$'+"'$A+,$"'uv'B"#%4'%+G(4I'2%#%'R*('(44(4' 2#"Q1($%4'+/"'%-"+G(.%$N' Q633+%,(J(K<*+'(RST8(
- 73. T'&('4*$%',$2"#Gz+-,%'"4'B"#C#,"4'4(#($'#(42(,G%&"4N'3$'[7W)'L*+-,"+%'2"#' (1(4N' S'$*,G"',$2"#G%+G('4,$'R*('"'$A&,%'#(42(,G('"'[7W)'-"$"'*$'2#"@44,"+%1'R*(' 5,5('($'G"#+"'&('2#%Y"4I'B"#C#,"4I'('%1S$'&('G*&"I'#(4*1G%&"4N' U0#'-+%,(J(K<*+'(RV(T8( ['2#%Y"'S',$2"#G%+{44,$"'2",4'4('L%1%+&"'&('"*G&""#I'%'l,'4($%+%'G($'&,%'2#%',+,-,"'('GS#$,+"N' U"&"'%G#%4"'%G#%2%1B%'#"G(,#"'&('-"1%=($'R*('S'L(,G"'2"#'Q%,##"4'('+/"'2"#'-1,(+G(4N'[4'%G#%4"4' 4($2#('%-%Q%$'=(#%+&"'&(4-"+L"#G"'-"$'-1,(+G(I'$%,"#'=%4G"'-"$Q*4{5(1I'G($2"'L*+-,"+C#,"4' ('2(#&%'&('G($2"'+"'G#%+4,G"'&(2(+&(+&"'&"'1"-%1'%'4(#'-"1%&"N' Q"&+,-,(J(.,#N+0#+(W"1*''#(
- 77. Pautas enviadas, material produzido e entregue nos veículos dentro do prazo. Deu tudo certo. Chegou mais um grande dia....
- 78. O lançamento da campanha!
- 80. NÃO!
- 81. !Y0%Z+-G(
- 82. ['R*('S'-B(-;,+=Z' V 0(=*+&"'"'k,-,"+C#,"'&(':A&,%'&%'}(&('91"Q"I'S'%'5(#,@-%./"'(' -"$2#"5%./"'&%'(X,Q,./"'&('*$%'$(+4%=($'2*Q1,-,GC#,%'($' R*%1R*(#'$(,"'&('-"$*+,-%./"I'%G#%5S4'&('#(-"#G(4'&(' %+]+-,"I'=#%5%./"'('&"-*$(+G%./"'-"$2#"Q%G8#,%'&(',+4(#./"' &%'$(+4%=($'-"$(#-,%1'%*G"#,Y%&%N'' V >%1('1($Q#%#'R*('+/"'5(#,@-%$"4'%2(+%4'4('5(,-*1"*'"'R*(' -"$2#%$"4N'U($"4'R*('5(#,@-%#'%'R*%1,&%&('&"'R*('L",' 5(,-*1%&"N'
- 86. s"#+%1' V 7%#%'-B(-;,+='&('P"#+%1I'#(-"$(+&%$"4'%'#(<#%&%'&%'2C=,+%',+G(,#%'&"' P"#+%1'R*('5(,-*1"*'"'%+]+-,"I'-%4"'%'%=H+-,%'#(-(Q%'"'P"#+%1N'0('+/"I' 2(&,$"4'%"'5(A-*1"'"'(+5,"'&('2(1"'$(+"4'&",4'(X($21%#(4'M'*$'2#%' %=H+-,%'('*$'2#"'-1,(+G(N'eC'5(A-*1"4'%,+&%'R*('2"&($'&,42"+,Q,1,Y%#'%' 2C=,+%'($'7k!'2%#%'-"$2#"5%./"N' V :*,G"'"-"##('&"'%+]+-,"'4%,#'-"$'2#"Q1($%'&('#(=,4G"I'"*'-"$'L%1B%' &(',$2#(44/"N'O(44(4'-%4"4I'G%$QS$'&(5($"4'(+G#%#'($'-"+G%G"'-"$' "'5(A-*1"'4"1,-,G%+&"'%'-"$2(+4%./"'('(X21,-%+&"'"4'$"<5"4'&%' 4"1,-,G%./"N'9(#%1$(+G('S'-"$2(+4%&"N'
- 88. }(5,4G%'' V O"'-B(-;,+='&('#(5,4G%I'2(&,$"4'%"'5(A-*1"'R*('+"4' (+-%$,+B($'&",4'(X($21%#(4'&%'#(5,4G%'M'*$'2%#%'"'-1,(+G('(' *$'2%#%'%'%=H+-,%N' V U%$QS$'5(#,@-%$"4'%'R*%1,&%&('&"'$%G(#,%1N'k,@-,1$(+G('&C' 2#"Q1($%4I'$%4'R*%+&"'&CI'"'-"$2%#%<5"'S'L(,G"'4"Q#('%'2#"5%' &('-"#N'0('L"#'&(G(-G%&%'&,L(#(+.%'&('-"#I'%'#(5,4G%'-"$2(+4%N''
- 89. [*G&""#' V 7%#%'"'-B(-;,+='&('"*G&""#I'4"1,-,G%$"4'%284'"',+A-,"'&%'Q,44($%+%' R*('%4'(X,Q,&"#%4'+"4'(+5,($'"4'-"$2#"5%+G(4'&('-"1%=($I'R*('S' *$'#(1%G8#,"'-"$'L"G"4'&"4'"*G&""#4'-"1%&"4N':%4'4('2"44A5(1I'%' -B(-%=($',+'1"-"'S'5C1,&%N'U($"4'R*('-"+L(#,#'"'1"-%1'R*('L",'-"1%&"I' 4('-"##(42"+&('%"'R*('-"$2#%$"4I'('4('(4GC'Q($'-"1%&"N' V W$'-%4"'&('2#"Q1($%4'&('$C'-"1%=($'&"'$%G(#,%1I'"*'-"1%&"'($' 2"+G"'(##%&"I'G($"4'R*('(+G#%#'($'-"+G%G"'-"$'%'(X,Q,&"#%'('2(&,#' -"$2(+4%./"N'
- 91. !#"+G'c'l*4&""#' V O"4'-B(-;,+=4'&('$A&,%'(XG(#,"#I'"'(+5,"'&%4'L"G"4' -"$2#"Q%G8#,%4'S'L(,G"'$(+4%1$(+G('2(1%'(X,Q,&"#%N'O"'-%4"'&"' Q*4&""#I'2"&($"4'L%Y(#'*$'-B(-;,+='+%'-"1%=($'('*$'+%' &(4-"1%=($N' V W44('-B(-;,+='S',$2"#G%+G('2%#%'R*('2"44%$"4'5(#,@-%#'"' (4G%&"'&%4'1"+%4'('%&(4,5"4'R*('(4G/"'5(,-*1%+&"N'
- 95. ?+G(#+(G' V 7%#%'-"+G#"1('&%4'5(,-*1%.(4'&(',+G(#+(GI'2"&($"4'(+G#%#'+"' 4,G('R*('-"$2#%$"4'('5(#'"'Q%++(#I'2#,+G%#'%'2C=,+%'('(+5,%#'%"' -1,(+G(N'' V F1S$'&,44"I'+%',+G(#+(G'#(-(Q($"4'"4'#(1%G8#,"4'&('#(G"#+"I'R*(' ,+&,-%$'"'&(4($2(+B"'&%'+"44%'-%$2%+B%N' V W$'%1=*+4'-%4"4I'"4'5(A-*1"4'(+5,%$'#(1%G8#,"4'-"$'%'2#,+G'&%' 2C=,+%N' V h*%1R*(#'2#"Q1($%'R*('L"#'&(G(-G%&"I'G($"4'R*('(+G#%#'($' -"+G%G"'-"$'"'2"#G%1'2%#%'4"1,-,G%#'"4'#(2%#"4N'
- 96. ),+($%' V F44,$'R*('1%+.%&%'%'-,+(4($%+%I'(+G#%$"4'($'-"+G%G"' -"$'"'-,+($%'2%#%'R*('2"44%$"4'#(%1,Y%#'"'-B(-;,+=N'T' &,42"+,Q,1,Y%&"'%"'$A&,%'('%"'-1,(+G('*$%'(+G#%&%'&(' -,+($%'($'4(44/"'%'(4-"1B(#'2%#%'5,4*%1,Y%./"'&"' -"$(#-,%1N' V 0('"'-1,(+G('('"'$A&,%'R*,4(#($'2(#$%+(-(#'2#%'%44,4<#' %"'@1$(I'2"&('@-%#'~k'
- 97. )G'#,(,%,N'"[(
- 98. 9+A(,%,N'">(]'^( 0*%'-%$2%+B%'L",'-"+-1*A&%'-"$'4*-(44"^' NNN'W'%2#(4(+G%#'%"'4(*'-1,(+G('*$'$%G(#,%1' &('284'5(+&%^'
- 99. V O"'284'5(+&%4I'5"-H'G#%Y'&%&"4'-"$"'%*&,H+-,%' #(%1'&"'R*('5(,-*1"*I'<#%=($'#(%1'&%4'#(5,4G%4'(' P"#+%,4I'(+G#('"*G#"4I'2%#%'-"$2#"5%#'%' R*%+<&%&('&(',$2%-G"4N' V !,-%'$(1B"#'%,+&%'4('5-'-#*Y%#'-"$'"4'&%&"4'&(' %-(44"4'%"'4,G('('L%1('-"+"4-"'&"'-1,(+G(I'2"#' (X($21"N'
- 100. Pra finalizar...
- 102. !'A0%0(0(10#A+-0('(=#'%0*+A0-1'(*0(%,*,(A0+'(^( 20$%"&'>((
- 103. !'-a#,(1'*,3(,3(+-I'#A,;D03(:"0(2%(#0=,33,#(+-10#-,A0-10>(bA(0##'( *0(*+G+1,;4'(30"(='*0(1#,C0#(=#0@"$C'3>(
- 105. }(42(,G('"4'2#%Y"4' #(2%44%&"4'2(1"4' 5(A-*1"4N'
- 107. E4'(0-1#0(0A(=d-+%'(30(,%'-10%0#(,&G"A(=#'N&0A,>(( E4'(2,+(#03'&20#(-,*,>(( 50-10(30#('(A,+3(#,%+'-,&(0A(A'A0-1'3(*0(_%#+30`>( ( (
- 108. ?+L"#$('4(*'-1,(+G('4"Q#('R*%1R*(#'(##"'"*' 2#"Q1($%'&('5(,-*1%./"I'$(4$"'4('PC'<5(#' 4,&"'#(4"15,&"'('-"$2(+4%&"N'
- 110. WN#+G,*,ee( %&#,%+%•4(5(+-"$N-"$NQ#' •%&#,$,&,%' %&#,$,&,%' '