O documento é uma aula do curso básico de mídia de 2012, ministrada pela professora Adriana Baron, abordando as operações de mídia. Foca na aprovação do plano de mídia e discute a importância das autorizações de mídia, bem como outros elementos relevantes para a execução e gerenciamento dessas operações. Informações adicionais incluem problemas e desafios na implementação, além das ferramentas e estratégias necessárias para a eficácia da mídia.

1. CURSO BÁSICO DE MÍDIA
2012
Aula 06: Operações de Mídia
Professora: Adriana Baron

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4. O plano de mídia foi
aprovado.
(e você está feliz da vida por isso!)

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14. O que são autorizações de mídia?

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28. A mídia tá toda
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E agora?

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30. TV

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35. Rádio

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38. Jornal

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44. Encartes em jornais /
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48. Revista

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51. Outdoor

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57. Internet

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59. V W44%4',+L"#$%.(4'&(5($'4(#'#(2%44%&%4'%"'&,#(G"#'&('%#G('`2#%'
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61. Cinema

62. V F284'%'-"$2#%'&%'$A&,%I'S'+(-(44C#,"'#(2%44%#'%4',+L"#$%.(4'&"'>U'2%#%'%'
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64. Busdoor

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66. Front Light

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68. Perceberam que
tudo depende de
prazo?

69. Mas por que ele é tão importante?

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77. Pautas enviadas, material produzido e
entregue nos veículos dentro do
prazo.
Deu tudo certo.
Chegou mais um grande dia....

78. O lançamento da
campanha!

79. :%4'('%AZ''
F-%Q"*'"'+"44"'G#%Q%1B"Z'

80. NÃO!

81. !Y0%Z+-G(

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100. Pra finalizar...

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