Glossy Beauty x Wellness Summit 2019 Presented by Jenny Pratt of Dash Hudson and Alice Graff of Kjaer Weis

1. x
Uncovering Content, Consumers,
and Trends on Instagram

4. Founded by Kirsten Kjaer Weis
High performing, luxury makeup
Certified organic, sustainable

5. The Classic
Kjaer Weis Customer
Women
35-54 years old
Uses social media for leisure and
inspiration, rather than to stay connected
Career focused, but prioritizes work/life
balance

6. The Kjaer Weis
Customer on Instagram

7. Finding Balance With Boards

8. 21%of beauty consumers look to social media
before making purchasing decisions.
Source: Women’s Marketing

9. What’s Working?

10. Beauty Looks Texture Sustainability
In Feed

11. In Stories Kirsten
Education
Lo-fi

12. Effectiveness Explained
01
02
Which posts are driving your brand the most
engagement overall?
Which posts are more effective at driving engagement
once they’re actually seen?

13. Effectiveness tells you which of your posts get the
highest portion of viewers to engage regardless of
their reach. In this case, we’re talking likes, comments,
saves and video views, all divided by reach.

14. Lo-fi vs. High-fi Video

15. The Rise of Lo-fi Video
BEAUTY INDUSTRY
+404%
Low-fi video is on average, 404% more effective
in the beauty industry than high-fi.

16. Introducing:
Visual Trends

17. jenny@dashhudson.com
Thanks!
www.dashhudson.com