For Globalization class each student had to make a presentation about a global issue. I decided to make a presentation about consumerism from the point of view that we are under a lot of pressure from marketeers and companies which send us an overwhelming number of ads, trick our mind to make us believe we need their products and make low quality products that we need to substitute soon in time.

2. • “To live fully, we must learn to use things and
love people, and not love things and use
people.”
― John Powell
• “Are these things really better than the things
I already have? Or am I just trained to be
dissatisfied with what I have now?”
― Chuck Palahniuk, Lullaby

3. Whats consumerism
• “Advocacy of a high rate of consumption and
spending as a basis for a sound economy”

7. Targeting
• Old style
• 1 AD -> Million consumers

12. Targeting
• New style
• Million ads -> 1 consumer

16. How they reach us

19. Sales Benefit Perception

25. References
• http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?pagewanted=all&_r=0
• http://martinweigel.org/2013/02/20/a-tale-of-humility-and-indifference/
• Personal notes from the Bridging the Gap conference at Suffolk University on May 29, 2013