Globalization is an inevitable concept for medium to large companies as market saturation will occur in individual countries. It allows companies access to additional factors of production and global markets can enhance profits. However, globalization is a complex process that is still evolving and a thorough SWOT analysis is needed to identify opportunities and risks. Success in the global market requires efficiency, effectiveness, and being quick to act to become a leader. The case study examines the strategies used by Ford to expand in Asia, particularly China, and reasons for the failure of these strategies, such as overcentralization as competitors like Japan took over utility vehicle markets.