This document discusses different perspectives on globalization. It explores both the positives and negatives of globalization, including increasing global income but also a large gap between rich and poor. The document examines trends in global brands and economies. It raises questions about who controls globalization and how people envision the future as our world becomes more interconnected globally.

1. How do we define it? When did it begin/old or new? The Positives... The Negatives... Bringing it together... The future... What do you think? ?’s M O N E Y G R A B B I N G G L O B A L I Z E R G L O B A L I Z A T I O N P R O T E S T E R

2. Dumbed down http://www.dailymotion.com/video/x9hrap_instant-culture-y-globalisation_fun

3. Defined

5. What do you see?

6. Dr. George Lambie’s perspective Interviewed: Wednesday 28/10/09

7. Korten Friedman Vs

8. Pros and Cons

9. Pros and Cons debated

10. “ Global income is more than $31 trillion a year, but 1.2 billion people of the world's population earn less than $1 a day.”

11. “ 80% of the global population earns only 20% of global income, and within many countries there is a large gap between rich and poor.”

14. Welcome to Bangalore.... ‘silicone valley’

16. Who’s in control?

18. 38,000 people in 44 nations = The Pew Global Attitudes Project

20. 2009 global brand league Top 10 Brand Origin Sector Brand value ($m) Do you see a trend? Top 100 in order of appearance United States 51 Finland 1 Japan 7 Germany 11 France 8 Republic of Korea 2 Sweden 2 Switzerland 5 UK 4 Canada 2 Italy 4 Netherlands 2 Spain 1

21. Big Eastern global players Japan Republic of Korea

22. Our global brand experience

26. I’ve been to the year 3000......

30. How do you see the future?

31. Information accreditation Agerbeck, B. (2005) The World is Flat by Tom Friedman [WWW] loosetooth.com. Available from: http://www.loosetooth.com/Viscom/gf/worldisflat.htm [Accessed 28/10/09] Bob Iger CEO (2009) The Walt Disney Company summit. In: Hammersmith Apollo. Personal. Keynote presentation. 15 th July, 2:00 hrs. Daft, R. (2008) New Era of Management, 9 th ed. Canada: South-Western. Dr. George Lambie (2009) The balance of globalisation. In: George’s office. Interview. 28 th October, 2:30 hrs. Emerald Group (2007) From beast to beauty: The culture makeover at Walt Disney, Strategic direction. Emerald Group Publishing Limited. ESA (2009) 50 years of Earth Observation [WWW] European Space Agency. Available from: http://www.esa.int/esaMI/Space_Year_2007/SEMP4FEVL2F_0.html [Accessed 17/10/09] Friedman, T. (2005) The World Is Flat: A Brief History of the Twenty-First Century. US: Farrar, Straus and Giroux. GMN (2009) Chindia rising [WWW] Global Marketing Network. Available from: http://www.gmnhome.com/pagebuilder.asp?id=415 [Accessed 17/10/09] Korten, D. (1998) When corporations rule the world. US: Emerald. Nike (2009) Corporate Responsibilities [WWW] Nike. Available from: http://www.nikebiz.com/responsibility/ [Accessed 1/11/09] No Sweat (2003) Nike Briefing 2003 [WWW] Clean Clothes Campaign. Available from: http://www.nosweat.org.uk/story/2007/01/14/nike-briefing-2003 [Accessed 2/11/09] Outlook India (2003) The Pew Global Attitudes Project [WWW] Outlook.com. Available from: http://www.outlookindia.com/article.aspx?220538 [Accessed: 01/05/09]