Global Strategy Country Selection Final
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The document outlines a six-step process for selecting countries for global expansion: 1. Build a list of sub-factors from three overall factors: stand-alone appeal, synergy potential, and global strategic importance. 2. Allocate weights to each sub-factor and pinpoint countries to analyze. 3. Rate each country on each sub-factor and arrive at a total score by combining weights and ratings. 4. Determine country risk by adjusting the total score.
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"Include three-year estimates and revenue projections, with time frame and breakeven point, using the findings of your research into potential market size, pricing, and unit sales within your selected country."
"Also discuss your market entry plan and competitive strategy."
"Second, you will need to estimate the required investment..."
"... for relocating one or more activities of the organization’s value chain from the United States to your selected country."
Finally, "we will need actions and milestones to implement our strategy as well as an in-depth assessment of both short- and long-term risks."
you are now ready to put your international strategy all together in a business plan. Review the types of international strategies and their components as you begin this work.
2. Develop an entry strategy of about 6–7 pages in length. The strategy you develop should incorporate the components described here and in Step 3.
As you begin to develop an entry strategy, first perform the following assessments:
• Analyze your site as both a market for your products and as a site for certain value-chain activities.
• Short-list and profile potential partner company candidates.
• Determine what company you will select for partnership or alliance. Evaluate the benefits this partnership would bring to your organization's market position or profits.
• Detail the pros and cons of three market-entry modes. Which entry mode would you recommend and why? How does your chosen mode fit your organization's goals and objectives? For help in answering these questions, review Modes of Entry.
Estimate the financial investment required for the selected entry strategy.
3. When you have begun your entry strategy and chosen a local alliance partner, continue to the next step, where you will determine your organization's degree of fit with the selected country.
The next step in developing your entry strategy is to determine your organization's degree of fit with the selected country. Answer the following questions in your entry strategy:
• How would you make the strategic alliance work? Regulations and laws governing different types of business entities vary considerably from one country to another. What kind of legal business entity do you recommend for your organization in the country of operation? What will be the impact of certain country laws on this type of business entity?
• What are the operational roles and activities of the partners? Design an organizational chart for operations in the country. Explain why you have chosen this organizational structure.
• What will be the likely impact of the country's culture and geography on your organization, the value-chain activities th ...
Module 2 Assignment 2Use The LibraryUse the TextEvaluate I.docx
Module 2 Assignment 2
Use The Library
Use the Text
Evaluate Internet Sites
Check the Announcements and the Module 2 Assignment 1 discussion thread for additional information and tips
Assignment directions
Apply concepts and theories from the assigned reading; use unbiased sources; do not restate – analyze and explain
Assignment Directions
This assignment has you complete two parts of a strategic business plan.
To see how those parts fit into a full business plan, see the outline in the link for a strategic business plan outline in the assignment directions or under Doc Sharing and Module 2.
This paper has 3 Parts. The first 2 parts are based on your internal and external analysis (see next slide). The 3rd part includes your analysis of competitors.
Part 1: External Environment Analysis
Part 2: Internal Environmental Analysis
Part 3: Competitor Analysis
Assignment
Part 1: External Analysis
Identify driving forces in the industry
Analyze the dynamics of competition using Porter's Five Forces Model
Part 2 Internal Environment Analysis: Finance
Create a Balanced Scorecard
Conduct a Ratio Analysis based on Harley Davidson’s five-year financial performance
Part 2 Internal Environment Analysis: Competitors
Describe 2 Main Competitors and perform Ratio Analysis
Describe trends in financial performance over five years, and compare the trends to industry averages of the 2 competitors.
Provide statistics on the size of the Motorcycle Industry (revenue, growth rate, number of units sold by manufacturer/country, etc. )
Summarize issues and threats
Address metrics and measures for Financial ; Customer; Internal Business Process; Learning and Growth
Part I – Analysis of the External Environment
As part of the Strategic Business Plan, you have been asked to:
Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.
Analyze the dynamics of competition using Porter's Five Forces Model of Competition.
Correctly assess the dynamics of competition.
Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.
Summarize the strategic issues firms in this industry face and identify their biggest threats.
Content Information to use as a research and analysis Guide
I. Industry and Competitive Analysis
Questions
involved
What are the boundaries of the industry?
2. What is the structure of the industry?
3. Which firms are our competitors?
4. What are the major determinants of
competition?
Three stages in Porters external analysis
Analyze industry structure
How concentrated is it?
What are the dynamics
Analyze the industry
Are there powerful buyers?
Are there powerful suppliers?
Analyze its long term viability
Will more firms enter?
Will substitute products or services be found?
Section 2 up to barriers to entry
The Firm’s External E ...
Links to help fill out tableRule of Law Index- World Justice .docx
Links to help fill out table:
Rule of Law Index- World Justice Project
http://data.worldjusticeproject.org/
6
Global Terrorism Index -Vision Of Humanity
http://economicsandpeace.org/reports/
6
World Governance Indicators - World Bank
http://info.worldbank.org/governance/wgi/
6
World Wide Tax Summaries - PWC
http://taxsummaries.pwc.com/ID/Quick-charts#
6
Bribery Index - Trace International
http://www.traceinternational.org/trace-matrix/
6
Freedom of World/Press/Net Indexes - Freedom House
https://freedomhouse.org/reports
6
IPR Protection Index - Property Rights Alliance (PRA)
https://ipri2017.herokuapp.com/compare/country?id=43,29,1
6
Corruption Perceptions Index - Transparency International
https://www.transparency.org/news/feature/corruption_perceptions_index_2017
6
TradingEconomics.com - TRADING ECONOMICS
https://tradingeconomics.com/
6, 7
Index of Economic Freedom - Heritage Foundation
https://www.heritage.org/index/ranking
6, 7
Ease of Doing Business Index - World Bank
http://www.doingbusiness.org/Rankings
6, 9
Enterprise Surveys: What Businesses Experience - World Bank Group
http://www.enterprisesurveys.org/
6, 9
IMF Statistic Portal - International Monetary Fund
http://www.imf.org/en/Data
7
World Data Atlas - knoema.com
https://knoema.com/
7
Economic Freedom Basics and Index - Fraser Institute
https://www.fraserinstitute.org/economic-freedom/economic-freedom-basics
7, 9
Investing Across Borders - Indicators of Foreign Direct Investment Regulation - World Bank Group
http://iab.worldbank.org/
8
Global Foreign Direct Investment Country Attractiveness Index - Ben Jelili Riadh
http://www.fdiattractiveness.com/
8
National Trade Estimate Report on FOREIGN TRADE BARRIERS - ustr.gov
https://ustr.gov/about-us/policy-offices/press-office/reports-and-publications
8
Trade.gov - International Trade Administration (US)
https://www.trade.gov/
8
Regional Trade Agreements Information System (RTA-IS) _World Trade Organization
https://www.wto.org/english/tratop_e/region_e/rta_participation_map_e.htm
8
World Competitiveness Report - IMD World Competitiveness Center
https://www.imd.org/wcc/world-competitiveness-center-rankings/countries-profiles/
9
World Exchanges Listing - Worldexchanges.org
www.Worldexchanges.org
9
INT-610 WS.3 -Theories of International Trade and Investment
Please use Canada and Brazil and the Hotel/Resort Industry as a reference.
1. Begin your research on economic and trade integration by understanding each candidate’s membership in the WTO, bilateral and regional or “free” (RTA or FTA) trade agreements. Abbreviations for agreements are acceptable. To research country trade agreements, try the WTO’s Regional Trade Agreements Information System (RTA-IS). To specifically look at U.S. agreements, the U.S. International Trade Administration website offers detailed information.
International Trade Integration (Background)
Membership and Trade Agreement Annotations
Country A (Advanced)
Country B (Emerging)
WTO Membership Sta ...
ECO561 Week 6 Assignment RubricIndividual Assignment Chall.docx
ECO/561 Week 6 Assignment Rubric
Individual Assignment: Challenges of Expansion to a Foreign LocationPurpose of Assignment
This week students will review and revise their Week 3 Research Analysis for Business assignment based on economic analysis and the feedback provided by their facilitator. Students will also expand their Week 3 analyses to evaluate the challenges of expanding their chosen company's production to a foreign market.
Tutorial help on Excel® and Word functions can be found on the Microsoft® Office website. There are also additional tutorials via the web offering support for Office products.
Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Evaluated current global economic conditions and their effects on macroeconomic indicators in your selected country. Provided forecasts for population growth, gross domestic product (GDP) growth, GDP per capita growth, export growth, and sales growth.14 points
Evaluated any competitors' existing production in the chosen country. 11 points
Assessed sales forecasts in the selected country. 11 points
Categorized the type of economy that exists in your selected country as closed, mixed, or market. Explained the difference between these types of economies and how might this affect your expansion. 11 points
Assessed how the chosen country's current credit market conditions, especially interest rates and the availability of financing, affect demand for your product or service and your planning or operating decision for your production in that country. 11 points
Analyzed the role of the selected country's central bank on that country's economy. 11 points
Compared the availability, education, and job skills of the work force in the selected country. Discussed any additional challenges of international production, such as political stability, availability of government financing or other incentives, threat of capital controls, and exchange rate risks. 11 points
Explained any additional supply chain challenges you anticipate if attempting to make your product in your chosen country and selling the product in other countries. 11 points
Conclusion:
Created business strategies, including price and non-price strategies, based on your market structure to ensure the market share and potential market expansions and explore global opportunities for your business in a dynamic business environment and provide recommendations. 4 points
Develop a recommendation for how the firm can manage its future production by synthesizing the macroeconomic and microeconomic data presented. 4 points
Proposed how the firm's position within the market and among its competitors will allow it to take your recommended action. 4 points
Recommended strategies for the firm to sustain its success going forward by evaluating the findings from demand trends, price elasticity, current stage of the business cycle, and government. 4 points
Recommended any comparative adv ...
Touray moriba ba522week4-final rsearchprojct-global marketing _ppt
The document provides an overview of various marketing research and analysis tools including PESTEL analysis, SWOT analysis, segmentation, target markets, value propositions, competitive advantages, Hofstede's cultural dimensions, and the marketing mix (4Ps). It discusses how these concepts are used to evaluate business opportunities and develop effective marketing strategies when expanding into global markets. Key factors that must be considered for international market entry such as target markets, entry mode, timing, and exit strategies are also summarized.
identifying and analyzing opportunity....
The document discusses opportunity recognition and assessment for entrepreneurs. It describes how successful entrepreneurs recognize opportunities by thinking creatively and envisioning new ways of doing things. It also discusses assessing opportunities by analyzing business models, markets, customers and production processes. The opportunity assessment plan involves analyzing competitive products, market size and trends, management skills, and developing a timeline. Overall the document provides guidance on identifying opportunities and evaluating them for commercial viability.
Going Global
The document summarizes the key topics covered in a seminar on managing global business operations. The seminar discusses assessing a firm's capabilities for going global, considering geopolitical, economic, and socio-cultural factors in foreign markets, finding local partners, and facilitating international operations. Attendees are provided additional resources on international business topics. The presenter has an MBA in strategic management and experience researching international trade and economic systems.
Purpose of Assignment This week students will review and revise .docx
Purpose of Assignment
This week students will review and revise their Week 3 Research Analysis for Business Signature Assignment based on economic analysis and the feedback provided by their facilitator. Students will also expand their Week 3 analyses to evaluate the challenges of expanding their chosen company's production to a foreign market.
About Your Signature Assignment
This signature assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignments might be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements.
Assignment Steps
Resources: Tutorial help on Excel® and Word functions can be found on the Microsoft® Office website. There are also additional tutorials via the web offering support for Office products.
Revise your Week 3 assignment, Research Analysis for Business, using the feedback provided by your facilitator. This Week 6 report should only include one conclusion, so you will need to rewrite the conclusion you included in your Week 3 assignment, Research Analysis for Business.
Select a foreign market in which to expand your chosen product. If you wish, you may use one of the countries your team analyzed in their Week 5 Comparative and Absolute Advantage Assignment.
Prepare a minimum1,750-word report addressing the points listed below. The use of tables and/or charts to display economic data over the time period discussed is highly encouraged, you may submit any economic data in Microsoft® Excel® format in a separate file. You may use the U.S. Department of Labor's Bureau of Labor Statistics (BLS), U.S. Dept. of Commerce's Bureau of Economic Analysis (BEA), the Federal Reserve of St. Louis's FRED data, the CIA World Fact Book, World Bank data, and World Trade Organization, or other appropriate sources you might find on the Internet or in the University Library. The new sections of your report should:
· Evaluate current global economic conditions and their effects on macroeconomic indicators in your selected country. Provide forecasts for population growth, gross domestic product (GDP) growth, GDP per capita growth, export growth, and sales growth.
· Evaluate any competitors' existing production in the chosen country.
· Assess sales forecasts in the selected country by using the Federal Reserve of St. Louis's FRED data, the CIA World Fact Book, World Bank data, World Trade Organization, or other appropriate sources you might find on the Internet or in the University Library.
· Categorize the type of economy that exists in your selected country as closed, mixed, or market. What is the difference between these types of economies and how might this affect your expansion?
· Assess how your chosen country's curren ...
BTI Business Development Opportunity Zones 2016 Executive Summary
BTI Business Development Opportunity Zones helps you create your best path to growth in 2016. See WHERE there will be opportunities to grow in 2016 with BTI’s Industry Opportunity Matrix. Find out HOW to target and win those market advantages with in-depth Practice Area Assessments. Chart the best course of action for YOUR firm with detailed Strategies for Success. Order Your BTI Business Development Opportunity Zones 2016 now for the data and strategies to jump start your firm’s growth today.
Formulation
This document summarizes key concepts from Chapter 6 on formulating international strategies. It discusses the strategic planning process, reasons for going international, environmental scanning, internal analysis, approaches to world markets, using e-business for expansion, entry strategy alternatives, factors affecting entry mode choice, and strategic choice. The overall strategic management process and considerations for developing global strategies are outlined.
MKT711 v7Marketing Plan GuidelinesMKT711 v7Page 2 of 2Ma
MKT/711 v7
Marketing Plan Guidelines
MKT/711 v7
Page 2 of 2
Marketing Plan Guidelines
Introduction
Before a company commits any funds, resources, or capital to any project, market expansion, or research and development, it needs to have a good handle on the potential market outlook as well as risks.
Review the differences between the two types of data collection methods:
Primary Information Sources
Secondary Information Sources
· Direct observation
· Focus groups
· Surveys
· Experiments
· Internal data sources – The best source of data on current objectives, strategies, performance, and available resources are from the company itself.
· Government sources – Information on the economy, population, and business activities is the major strength of most government data sources. Government sources are also easily accessible and low in cost.
· Book and periodical sources – Articles and research reports are available in the library and other sources on the internet.
· Commercial sources – Trade reports and market research studies are available on websites like the American Marketing Association, or the Advertising Research Foundation.
Analyze secondary information to get a better handle on customer segments and their buying criteria for the brand you have chosen. You will also gain insights into the market landscape, which includes competition, technical information, legal and regulatory issues, supply chain challenges, and other related factors. Through this analysis, you will get a good sense of how well your brand is positioned to compete in the market.
Data Collection Methods
Describe what types of primary and secondary sources you will use to gather information about the brand you selected.
Note: You will need to support your recommendations with secondary research because you do not have time to conduct primary research.
Overview of Brand
Describe the organization and the products or services the brand offers, including the following:
· Description of the brand, including when the brand was founded, the location, size, divisions, product lines, etc.
· Products and services offered by this brand; emphasize the benefits to potential and current customers
· How long the brand has been in the market
· Main selling points of the brand, including how many models, package sizes, and line extensions are marketed by the brand
· The experience of key personnel in the organization, as experience often relates to marketing and business success
Provide an overview of the brand’s financial condition, such as sales, growth rates, capital structure, financial stability, etc.
Include the following items, as appropriate:
· Current objectives
· Overall strategy
· Performance
· Resources
· Financial strength
· Global presence
· Marketing strengths
· Salesforce size
· Research and development excellence
· Supply chain structure
· Stakeholders
Note: You can obtain most of this information from ann ...
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