This document outlines the schedule and activities for a Global Service Jam event taking place in the South West region over a weekend. On Friday evening, participants will meet to be introduced to the event themes and challenges. On Saturday, they will work to understand the nature of the challenge in more depth, conduct community research, develop ideas to address the problem, and begin prototyping solutions. Sunday involves further prototyping and documentation before concluding the event. The schedule includes presentations, group activities, meals and breaks to guide participants through the service design process.

1. Welcome to GSJ South West © 2010 Sea Communications

2. Friday (Pool Innovation Centre) 6:00pm Welcome & ice-breaker 6:30pm Global themes and achievements for the jam are presented. 6:30pm www.servicedesignsw.org is active for anyone living in the South West. 7:45pm Supper 9:00pm Set a challenge (based on need relevant to local area) 10:30pm Close (website still live)

3. Saturday (Pool Innovation Centre) 9:00am Arrival & breakfast 9:30pm Warm up (ice-breaker) 9:45am Diagnose // Understand the nature of the challenge in more depth. 9.45am Co-discover // Wider community research examining the local issue. 1:00pmLunch (fend for yourself) 2:00pm Sharpening the brief 1.30pm // Lunch at PIC2.30pm // Co-discovery lessons learnt3.30pm // Break4pm // Co-design activity6pm // Supper7pm // Co-design / co-develop prototyping9pm (approx) // Close

4. Saturday (Pool Innovation Centre) 2:45pm Break 3:00pm Co-design // generating new ideas and innovations. 5:00pm Supper 6.00pm Co-develop // developing the service prototype. 9:00pm Close

5. Sunday (Jubilee Wharf) 9:00am Arrival & breakfast 9:30pm Document working prototype 1:00pm Lunch (fend for yourself) 2:00pm Legacy 3:00pm Close

6. Ice-breaker © 2010 Sea Communications

7. What is service design? Traditional approach Service design approach Done to Do with

8. What is service design? © 2010 Sea Communications

9. What is service design?

10. [ Why ] Is service design important?

11. Examples of service design How do you encourage thousands of people living in a city to make more journeys without increasing congestion or pollution?

12. Examples of service design

13. Examples of service design How do you encourage people to take the stairs instead of the escalator?

14. Examples of service design

15. Examples of service design How do you help young people who’ve slipped through the net to have a career?

16. Examples of service design

17. Question What did you notice about these three examples?

18. Question Defining the challenge (6:30pm – 9.00pm) What did you notice about these three examples? © 2010 Sea Communications

19. Question Setting our challenge (9:00pm – 10.30pm) © 2010 Sea Communications

20. Welcome to GSJ South West © 2010 Sea Communications

21. Ice-breaker © 2010 Sea Communications

22. Where are we in the service design process? © 2010 Sea Communications

23. Diagnose // understand the nature of the challenge

24. Diagnose // understand the nature of the challenge

25. Diagnose // understand the nature of the challenge

26. Diagnose // understand the nature of the challenge

27. Diagnose // understand the nature of the challenge

28. Diagnose // understand the nature of the challenge

29. Diagnose // understand the nature of the challenge Question Diagnose // understand the nature of the challenge © 2010 Sea Communications

30. Diagnose // understand the nature of the challenge Question Diagnose // understand the nature of the challenge © 2010 Sea Communications

31. Co-discover // examine the local issue

32. Co-discover // examine the local issue

33. Co-discover // examine the local issue

34. Co-discover // examine the local issue

35. Co-discover // examine the local issue

36. Diagnose // understand the nature of the challenge Question Co-discover // examine the local issue © 2010 Sea Communications

37. Question Sharpening the brief (2pm – 2.45pm) What did you notice about these three examples? © 2010 Sea Communications

38. Sharpening the brief © 2010 Sea Communications

39. Co-design // generating new ideas & innovations

40. Co-design // bullseye (activity 1) © 2010 Sea Communications

41. Co-design // role play (activity 2) © 2010 Sea Communications

42. Co-design Rules 1. No idea is a bad idea 2. No limiting factors at this stage 3. Think BIG! 4. Everyone’s voice and idea is equally valid 5. Withhold your judgement 6. Quantity not quality at this stage 7. Build on the ideas of others

43. Changing Perspective The year is 2040

44. Changing Perspective You are Richard Branson

45. Changing Perspective Your only resource is people

46. Co-develop // develop the service prototype © 2010 Sea Communications © 2010 Sea Communications