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4th Annual Brands2Life / PR Week

Communications Directors survey

           July 2009




                              ...
Key Sample Data

•   102 Communications Directors responded
•   37% report to the CEO
•   61% of the businesses turnover i...
How much has your budget changed in the past year?


                                % say budgets have
                  ...
Key Communications Challenges - YOY


                           2006           2007           2008   2009
Integrating
   ...
What are the three most pressing issues facing
            your in-house team?

                   % expected to
         ...
Is your budget process faster or slower than last year?


                       % say budget
                       alloc...
What have you cut in response to the recession?

                                     63%
                                ...
What cuts are likely in response to the recession?

                                   75%
                        Confere...
Is measurement becoming more or less important
          to your management team?

                    % say measurement i...
How do you feel the PR industry is perceived?

                       % say public trust
                       in PR has ...
Are you spending more resources on corporate
        responsibility than a year ago?

                     % are spending
...
What percentage of your PR spend now is
  focused on digital PR or marketing?


    22
            % are spending between
...
Do you and/or your department have any
responsibility for the following digital areas?

                           69%
   ...
Which digital activities have you implemented in
                  the past year?
                                   46%
 ...
4th Annual Brands2Life / PR Week

Communications Directors survey

           July 2009




                              ...
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Brands2Life & PR Week UK 2009 Communications Directors Survey

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Summary results of the 2009 Communications Director survey compiled by Brands2Life and PR Week UK

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Brands2Life & PR Week UK 2009 Communications Directors Survey

  1. 1. 4th Annual Brands2Life / PR Week Communications Directors survey July 2009 1
  2. 2. Key Sample Data • 102 Communications Directors responded • 37% report to the CEO • 61% of the businesses turnover in excess of £500m • Key sectors – 22% financial services – 15% tech & comms – 12% business & professional services – 10% travel & logistics – 9% healthcare – 9% public sector 2
  3. 3. How much has your budget changed in the past year? % say budgets have decreased by 20%+ 17 % between 10% - 20% 17 % between 0% - 10% How much has your budget changed in the past year? 3
  4. 4. Key Communications Challenges - YOY 2006 2007 2008 2009 Integrating 3 2 1 5 communications Communicating with 3 2 1 4 diverse stakeholders Maintaining trust with 1 3 3 3 all stakeholders Executing an effective digital n/a n/a 4 2 strategy Ensuring a consistent brand n/a n/a 5 1 message amongst all subsidiaries Managing the 24 8 5 6 10 global news agenda Management’s mis- 2 4 9 n/a understanding of PR 4
  5. 5. What are the three most pressing issues facing your in-house team? % expected to do more with less 46 % demonstrating PR’s support to the business 39 % lack of time to think strategically 5
  6. 6. Is your budget process faster or slower than last year? % say budget allocation is slower, including: 68% in Financial services 67% in Technology & Communications 44% In Healthcare / Pharma 6
  7. 7. What have you cut in response to the recession? 63% Paper-based content 25% 51% Digital content production Conference and event spending 41% 44% In-house staff External PR agency spend 7
  8. 8. What cuts are likely in response to the recession? 75% Conference and event spending 41% 74% Analyst relations Paper-based content 43% 70% Influencer relations External PR agency spend 8
  9. 9. Is measurement becoming more or less important to your management team? % say measurement is now more important to management team, including 78% in Public sector 71% in Media & entertainment 68% in Financial Services 9
  10. 10. How do you feel the PR industry is perceived? % say public trust in PR has declined COMPARED TO 22 % WHO SAY PUBLIC TRUST HAS IMPROVED 10
  11. 11. Are you spending more resources on corporate responsibility than a year ago? % are spending more time on CSR % are spending less money on CSR 11
  12. 12. What percentage of your PR spend now is focused on digital PR or marketing? 22 % are spending between 20%-30% of budget on digital 27 % are spending between 10% - 20% 43 % are spending between 0% - 10% 12
  13. 13. Do you and/or your department have any responsibility for the following digital areas? 69% Management of social media presence 27% 69% Management of SEO Management of website 29% 56% Management of audio Management of SEM and visual 13
  14. 14. Which digital activities have you implemented in the past year? 46% 32% Social 45% Twitter campaigns media campaigns SEM 32% 43% Company blog SEO 33% 42% Twitter monitoring Video 33% 41% Audio podcast Blog monitoring 14
  15. 15. 4th Annual Brands2Life / PR Week Communications Directors survey July 2009 15

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