The document discusses the IRB's strategic plan from 2010-2020 to grow rugby globally and maximize profits. It focuses on using revenue from the Rugby World Cup to fund development programs in emerging nations like Samoa, Georgia, and Argentina. It also discusses how the inclusion of rugby sevens in the Olympics will greatly increase the sport's exposure to a global audience of millions. The strategic plan aims to develop the game globally through significant financial investment and political initiatives between the IRB and member unions.