The document discusses various tools and strategies for content marketing, listing over 50 different approaches. It notes that content is no longer just "king" and that relationships, context, conversation, search, and distribution are also important. New strategies mentioned include branded content, visual content, infographics, videos, webinars, guest posts, surveys, podcasts, and eBooks. The document advocates demonstrating expertise, attracting visitors, going viral, and engagement marketing through quality content.