Gli ingredienti di una buona storia - Slawka G. Scarso
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Slides from the presentation given during the Hackorto section of the Internet Festival 2015 in Pisa on 10th October 2015. The theme of the round table was digital wine strategy and this presentation focuses on a series of successful case studies in wine storytelling.
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Gli ingredienti di una buona storia - Slawka G. Scarso
- 1. + Digital wine strategy! Gli ingredienti di una buona storia! SLAWKA G. SCARSO PISA 10 OTTOBRE 2015 – INTERNET FESTIVAL #IF2015 www.marketingdelvino.it
- 2. + Slawka G. Scarso Consulente e traduttrice specializzata nel food&wine Docente presso la LUISS Business School e l’Università di Salerno Fondatrice del blog www.marketingdelvino.it Autrice di saggistica e narrativa 2
- 3. + We don’t have 30 seconds to be interrupted 3 www.marketingdelvino.it ikoichi_2112
- 4. + Gli ingredienti di una buona storia Una buona storia Personaggi Ambientazione Sfida/Conflitto Coinvolgimento www.marketingdelvino.it
- 5. + Gli ingredienti di una buona storia Personaggi #voce #raccontopersonale #diario #dietrolequinte www.marketingdelvino.it
- 6. + Gli ingredienti di una buona storia Ambientazione #territorio #vigneto #storia #noautoreferenzialità www.marketingdelvino.it
- 7. + Gli ingredienti di una buona storia Sfida/conflitto #condivisione-degli-obiettivi #condivisione-dei-problemi Bele Casel - #colfondo www.marketingdelvino.it
- 8. + Gli ingredienti di una buona storia Coinvolgimento #empatia #mani-in-pasta #partecipazione-diretta #insegnamento #enoturismo #fidelizzazione www.marketingdelvino.it
- 9. + Gli ingredienti di una buona storia Una buona storia Personaggi Ambientazione Sfida/Conflitto Coinvolgimento www.marketingdelvino.it