GitLab is a single application that provides an entire DevOps lifecycle on a single platform with a single data model. It offers tools for planning, coding, collaborating, testing, and deploying. GitLab aims to acquire companies to introduce new product categories and mature existing categories faster by having acquired teams reimplement products within GitLab. For example, GitLab acquired Gemnasium to build out dependency scanning and lay the foundation for its Secure stage, which has since expanded to include additional security tools.

1. 1https://about.gitlab.com
Acquisition Strategy & Approach

2. 2
Eliran Mesika
Director of Corporate Development

3. 3
GitLab is the most popular solution for the Enterprise

4. 4
✓ Single Platform ✓ Single Data Model ✓ Simple & Secure ✓ Transparent
Problems Solutions
faster DevOps lifecycle

5. 5
GitLab is the first single application for the entire
DevOps lifecycle
Since 2016 Since 2011 Since 2011 Since 2012 Since 2016 Since 2017 Since 2016 Since 2018 Since 2016 Since 2019
Cycle Analytics
DevOps Score
Audit
Management
Authentication
and
Authorization
Value Stream
Management
Coming soon:
Code Analytics
Workflow
Policies
Issue Tracking
Kanban
Boards
Time Tracking
Epics
Roadmaps
Service Desk
Coming soon:
Requirements
Management
Quality
Management
Source Code
Management
Code Review
Wiki
Snippets
Web IDE
Design
Management
Coming soon:
Static Site
Editor
Live Coding
Continuous
Integration (CI)
Code Quality
Web
Performance
Usability
Testing
Coming soon:
Integration
Testing
Load Testing
System Testing
Accessibility
Testing
Container
Registry
Package
Registry
Dependency
Proxy
Coming soon:
Helm Chart
Registry
Dependency
Firewall
SAST
DAST
Dependency
Scanning
Container
Scanning
License
Management
Secret
Detection
Coming soon:
IAST
Fuzzing
Continuous
Delivery (CD)
Release
Orchestration
Pages
Review Apps
Incremental
Rollout
Feature Flags
Coming soon:
Release
Governance
Secrets
management
Auto DevOps
Kubernetes
Configuration
ChatOps
Runbooks
Serverless
Infrastructure
as Code
Coming soon:
Chaos
Engineering
Cluster Cost
Optimization
Metrics
Logging
Cluster
Monitoring
Tracing
Error Tracking
Incident
Management
Coming soon:
Synthetic
Monitoring
Status Page
Web
Application
Firewall
Coming soon:
RASP
Threat
Detection
Behavior
Analytics
Vulnerability
Management
Data Loss
Prevention
Container
Network
Security

6. 6about.gitlab.com/direction
Exponential rate of product improvement
● Pipelines
● Container
Registry
● Environments
● Issue Boards
● Cycle
Analytics
● Time
Tracking
● Review Apps
● Auto Deploy
● CI
● Wiki
● Labels
● Board
Milestones
● Deploy
Boards
● Prometheus
Integration
● Burndown
Charts
● Canary
Deploy
● Code Quality
● Auto DevOps
Beta
● Kubernetes
● Epics
● SAST
● Group
Milestones
● Audit Logs
● Multiple LDAP
servers
● Oauth
Support
● GitLab.com
● CI Runner
● Docker
Support
● Source Code
● Issues
20172011 2015 20162012 20182013 2014
● DAST
● Web IDE
● Incremental
Deploy
● Auto DevOps
● Licence
Management
● Tracing
● Feature Flags
● Load Testing
● Anomaly
Alerts
● Security
Dashboard
● Alerting
Framework
● App Control
Panel
● Binary
Repository
● APM/Tracing
● Prod
Monitoring
● Error Tracking
● Logging
● GitLab Shell
● Groups
● Side by Side
Diff
● Operations
Dashboard
● Scoped Labels
● Secrets
Detection
● Epic Hierarchy
● Merge Request
Approval Rules
● Cross Project
Pipelines
● NPM Registry
● Serverless
● Bill of Materials
● Web App
Firewall
● Design
Management
● Parallel merge
trains
As of
Oct 2019
Releases TBD:
November 22
December 22
2019
Exponential rate of product improvement
Target IPO: November 18, 2020

7. 7
Acquisition Strategy
Introduce new product categories and mature early
categories faster by acquiring a company with a team that had already
built a great product and have the team repeat that in
GitLab

8. 8
Product Sprouting Through Acquisitions
Strategy
1. Acquire & Shutdown
2. Reimplement
3. Growth substrate for product
category/stage
Approach
● Soft landing targets
● Fast process and integration phase
● Asset purchase
● Quality core team
● Foundational product functionality

9. 9
Gemnasium
1. Dependency scanning
2. Small team (5)
3. Foundation for GitLab’s Secure stage
which evolved to add: SAST, DAST and
container scanning

10. 10
Uniquely Open
Direct
Focused
Efficient
Transparent
GitLab Values: Collaboration, Results, Efficiency, Diversity & Inclusion, Iteration, and Transparency