This document discusses the Persian Gulf Wars from tactical, operational, and strategic perspectives. At the tactical level, Coalition forces were vastly superior to Iraqi forces in technology and training, resulting in much higher Iraqi casualties during the initial conflict. However, the document argues that tactical victories alone do not guarantee operational or strategic success in modern warfare. Several factors at the operational level have prolonged the conflict, including differences in acceptable casualties between democratic Coalition nations and totalitarian Iraq, Iraq's "home field advantage", and greater local opposition in Iraq due to proximity to the conflict. The ultimate outcome remains undecided.
[1] O documento apresenta um teste diagnóstico com questões sobre conceitos demográficos e económicos como taxas de natalidade, mortalidade e crescimento populacional. [2] Inclui questões de escolha múltipla, verdadeiro/falso e interpretação de valores estatísticos. [3] Tem como objetivo avaliar os conhecimentos prévios dos alunos nestas matérias.
Growth within a-circular_economy_vision_for_a_competitive_europe (1)Sustainable Brands
This document provides an overview of a report titled "Growth Within: A Circular Economy Vision for a Competitive Europe" published by the Ellen MacArthur Foundation and McKinsey Center for Business and Environment. The report examines how adopting principles of a circular economy could impact economic growth and the environment in Europe. It models potential outcomes for mobility, food systems, and the built environment under current and circular economy scenarios. The report finds that a circular economy may provide significant opportunities for Europe's economy and competitiveness through increased resource productivity and new business models.
SB'12 - Kevin Wilhelm - Sustainable Business ConsultingSustainable Brands
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
The document discusses an upcoming conference called SB'15 San Diego that will take place June 1-4. The conference will explore how brands can tap emerging innovations to successfully scale sustainability now. Over 2,500 participants from around the globe will attend workshops, presentations, and networking events to learn about the latest sustainability strategies and share best practices. Topics will include the sharing economy, circular economy, and how to translate sustainability goals into effective brand strategies.
Community-Wide vs. Compartmentalizing: Building Relationships Through FacebookGene Begin
Most of your constituents are on Facebook and each of them is looking to engage with you in different ways at different times of their lives. To meet the varied needs of your constituents, your Facebook presence and communication strategy must take many forms. This session will explore the ways one College continuously reshapes its engagement strategy and will share the successes and challenges it has met in doing so.
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
This document examines the role of consumers in a sustainable economy through several surveys. It finds that:
1) Over 65% of consumers say society needs to consume less to help the environment, and over 65% feel responsible to buy environmentally-friendly products.
2) While over half of consumers enjoy shopping and care about style, aspirationals are more likely to adopt sustainable behaviors like buying less, buying better, and checking ingredients.
3) Consumers show interest in collaboration, sharing, making and reusing products to reduce consumption, though adoption rates are still relatively low.
4) The document argues there is an opportunity to appeal to both environmentalism and materialism by empowering consumers
The document summarizes a report by the International Energy Agency on keeping the goal of limiting global temperature rise to 2°C alive. It finds that specific measures in the energy sector could reduce emissions at no net economic cost by 2020 while negotiations continue. Post-2020, ambitious additional reductions would require rapid scaling up of low-carbon technologies and new policy frameworks. Delaying action risks stranding energy infrastructure and assets as climate policies strengthen.
Links:
Meios de interação na web
Mouse
http://soytuaire.labuat.com/
Teclado
http://www.subservientchicken.com/
Vídeo / Foto
http://www.hrp.com/
Conteúdo
http://twitter.com/marcelotas
Tipos de Uso
Institucional
http://www.bmwusa.com/Standard/Content/Uniquely/TVAndNewMedia/BMWFilms.aspx
http://en.wikipedia.org/wiki/BMW_films
Viral
http://www.youtube.com/watch?v=lsO6D1rwrKc
Testemunhal
http://www.refresheverything.com/america/
Educacional
http://www.teachers.tv/
TV Digital?
TV digital já é uma realidade a muito tempo no mundo digital.
Ex: http://www.innovid.com/gallery.php
Cases:
Watchman
http://www.6minutestomidnight.com/
CocaCola Zero
http://www.cokezerogame.com/
Hotel 626 (Doritos)
http://hotel626.com/
Philips Cinema 21:9
http://www.cinema.philips.com/
Realidade Aumentada
http://www.nytimes.com/2009/03/09/technology/09topps.html?_r=1
Nestea
http://www.liquidawesomeness.com/
Nokia - The Unloader
http://www.the-unloader.com/
Onlive
www.onlive.com
This document discusses the Persian Gulf Wars from tactical, operational, and strategic perspectives. At the tactical level, Coalition forces were vastly superior to Iraqi forces in technology and training, resulting in much higher Iraqi casualties during the initial conflict. However, the document argues that tactical victories alone do not guarantee operational or strategic success in modern warfare. Several factors at the operational level have prolonged the conflict, including differences in acceptable casualties between democratic Coalition nations and totalitarian Iraq, Iraq's "home field advantage", and greater local opposition in Iraq due to proximity to the conflict. The ultimate outcome remains undecided.
[1] O documento apresenta um teste diagnóstico com questões sobre conceitos demográficos e económicos como taxas de natalidade, mortalidade e crescimento populacional. [2] Inclui questões de escolha múltipla, verdadeiro/falso e interpretação de valores estatísticos. [3] Tem como objetivo avaliar os conhecimentos prévios dos alunos nestas matérias.
Growth within a-circular_economy_vision_for_a_competitive_europe (1)Sustainable Brands
This document provides an overview of a report titled "Growth Within: A Circular Economy Vision for a Competitive Europe" published by the Ellen MacArthur Foundation and McKinsey Center for Business and Environment. The report examines how adopting principles of a circular economy could impact economic growth and the environment in Europe. It models potential outcomes for mobility, food systems, and the built environment under current and circular economy scenarios. The report finds that a circular economy may provide significant opportunities for Europe's economy and competitiveness through increased resource productivity and new business models.
SB'12 - Kevin Wilhelm - Sustainable Business ConsultingSustainable Brands
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
The document discusses an upcoming conference called SB'15 San Diego that will take place June 1-4. The conference will explore how brands can tap emerging innovations to successfully scale sustainability now. Over 2,500 participants from around the globe will attend workshops, presentations, and networking events to learn about the latest sustainability strategies and share best practices. Topics will include the sharing economy, circular economy, and how to translate sustainability goals into effective brand strategies.
Community-Wide vs. Compartmentalizing: Building Relationships Through FacebookGene Begin
Most of your constituents are on Facebook and each of them is looking to engage with you in different ways at different times of their lives. To meet the varied needs of your constituents, your Facebook presence and communication strategy must take many forms. This session will explore the ways one College continuously reshapes its engagement strategy and will share the successes and challenges it has met in doing so.
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
This document examines the role of consumers in a sustainable economy through several surveys. It finds that:
1) Over 65% of consumers say society needs to consume less to help the environment, and over 65% feel responsible to buy environmentally-friendly products.
2) While over half of consumers enjoy shopping and care about style, aspirationals are more likely to adopt sustainable behaviors like buying less, buying better, and checking ingredients.
3) Consumers show interest in collaboration, sharing, making and reusing products to reduce consumption, though adoption rates are still relatively low.
4) The document argues there is an opportunity to appeal to both environmentalism and materialism by empowering consumers
The document summarizes a report by the International Energy Agency on keeping the goal of limiting global temperature rise to 2°C alive. It finds that specific measures in the energy sector could reduce emissions at no net economic cost by 2020 while negotiations continue. Post-2020, ambitious additional reductions would require rapid scaling up of low-carbon technologies and new policy frameworks. Delaying action risks stranding energy infrastructure and assets as climate policies strengthen.
Links:
Meios de interação na web
Mouse
http://soytuaire.labuat.com/
Teclado
http://www.subservientchicken.com/
Vídeo / Foto
http://www.hrp.com/
Conteúdo
http://twitter.com/marcelotas
Tipos de Uso
Institucional
http://www.bmwusa.com/Standard/Content/Uniquely/TVAndNewMedia/BMWFilms.aspx
http://en.wikipedia.org/wiki/BMW_films
Viral
http://www.youtube.com/watch?v=lsO6D1rwrKc
Testemunhal
http://www.refresheverything.com/america/
Educacional
http://www.teachers.tv/
TV Digital?
TV digital já é uma realidade a muito tempo no mundo digital.
Ex: http://www.innovid.com/gallery.php
Cases:
Watchman
http://www.6minutestomidnight.com/
CocaCola Zero
http://www.cokezerogame.com/
Hotel 626 (Doritos)
http://hotel626.com/
Philips Cinema 21:9
http://www.cinema.philips.com/
Realidade Aumentada
http://www.nytimes.com/2009/03/09/technology/09topps.html?_r=1
Nestea
http://www.liquidawesomeness.com/
Nokia - The Unloader
http://www.the-unloader.com/
Onlive
www.onlive.com
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