1. Call to action

2. Relevant prize
10-second rule
Facebook exclusivity

3. Absolutely
necessary?
With personal data, less is more
Benefit for business

5. Encourages peer-to-
peer interactions

6. Verified account
Multiple accounts

7. Twitter for
customer service
Brand and
product
awareness

8. Implied (but not
direct) call to
action
Multiple tabs
Broken tab

9. Social sharing

10. Completed
profile
Publicizes other
frequently used
SM platforms

11. Verified account
Brand and product No customer
awareness service use?
Buyerchat video - http://vimeo.com/23064557

12. No-shrills
80/20 rule
policy

13. Branded hashtag
Award badges
(tangible social capital)
“Best Tweet” timeline