The Giants have just won the World Series, leading to high demand for Giants merchandise across various San Francisco stores. Giants Dugout, an official Giants merchandise outlet, has long lines with waits up to 50 minutes and cramped conditions as customers rush to purchase items. Nearby store SF Sports also sees customers on a mission to buy, though service is lacking compared to the official store. Sports Authority prominently displays Giants gear at the entrance in an effort to get new customers signed up for their rewards program and on their mailing list by offering deals combined with Giants merchandise.