People & Process (TWAB 2012) with Birgit GeibergerPeter Boersma
People in the field of user experience are taught that empathy for the end-user is the holy grail. We believe that, by studying your fellow project team members and identifying their needs, you can develop another type of empathy, one that may prove to be more important for business success.
We will explain the concept of communication styles, help you identify your own style and that of co-workers. By walking you through the extended user experience design process and introducing stereotypes of the people you will meet on the way, we will show you how to adapt your style to others, to ensure you will be heard during the process.
(Presented at The Web and Beyond - Momentum, on September 26, 2012, with Birgit Geiberger)
These are some of the buildings I have designed over the years..
HL Manufacturing - Utica, MI
Clinton Medical Center - Clinton Township, MI
Executive Place Office Centre - Rochester Hills, MI
MB Tech Group - Troy, MI
IRS Building - Pontiac, MI
Newline Building - Shelby Township, MI
Baker Machine and Mold - Macomb Twp., MI
Baker Aerospace - Macomb, MI
The presentation of the Euro IA Network Roadmap, plus add-ons from the workshop before. Please, contact us for more information at: https://www.xing.com/net/euroianetwork/.
Presentation for Adobe User group Netherlands about Design Documentation for larger, interactive systems.
<b>Download available from: http://www.peterboersma.com/blog/2008/11/design-documentation-presentation-at.html</b>
Technology behind touch user interfaces - Limitations and Opportunities by sy...Apocalypso
http://www.symbian-freak.com/news/008/10/presentation_uiq_about_touch_based_user_interfaces.htm
Here is the presentation that was held by UIQ Technology at the Symbian Smartphone Show 2008 in London.
It is very detailed and very informative overview of the touchscreen technology as well as different styles of the touch based user interfaces and if you would like to learn more about the technology behind touch user interfaces, limitations, opportunities and the future of touch user interface you should get it.
I really enjoyed in all 77 slides and I would highly recommend it to anyone who is interested in touch technology, developers as well as the end users.
Download it and enjoy in UIQ’s “tour through the mobile evolution” and don't forget that best parts of this technology will be ported to Symbian Foundation platform!
Presentation was the part of the 'Designing Touch-based User Interfaces for Mobile Applications' workshop. It was presented by Matthias Reik, who was one of the key architects of the UIQ platform and Fredrik Sjölin, Senior Interaction Architect of the UIQ platform. Take part of Matthias Reik’s and Fredrik Sjölin’s skills and experience and enjoy their “tour of the mobile evolution”
http://www.symbian-freak.com/news/008/10/presentation_uiq_about_touch_based_user_interfaces.htm
People & Process (TWAB 2012) with Birgit GeibergerPeter Boersma
People in the field of user experience are taught that empathy for the end-user is the holy grail. We believe that, by studying your fellow project team members and identifying their needs, you can develop another type of empathy, one that may prove to be more important for business success.
We will explain the concept of communication styles, help you identify your own style and that of co-workers. By walking you through the extended user experience design process and introducing stereotypes of the people you will meet on the way, we will show you how to adapt your style to others, to ensure you will be heard during the process.
(Presented at The Web and Beyond - Momentum, on September 26, 2012, with Birgit Geiberger)
These are some of the buildings I have designed over the years..
HL Manufacturing - Utica, MI
Clinton Medical Center - Clinton Township, MI
Executive Place Office Centre - Rochester Hills, MI
MB Tech Group - Troy, MI
IRS Building - Pontiac, MI
Newline Building - Shelby Township, MI
Baker Machine and Mold - Macomb Twp., MI
Baker Aerospace - Macomb, MI
The presentation of the Euro IA Network Roadmap, plus add-ons from the workshop before. Please, contact us for more information at: https://www.xing.com/net/euroianetwork/.
Presentation for Adobe User group Netherlands about Design Documentation for larger, interactive systems.
<b>Download available from: http://www.peterboersma.com/blog/2008/11/design-documentation-presentation-at.html</b>
Technology behind touch user interfaces - Limitations and Opportunities by sy...Apocalypso
http://www.symbian-freak.com/news/008/10/presentation_uiq_about_touch_based_user_interfaces.htm
Here is the presentation that was held by UIQ Technology at the Symbian Smartphone Show 2008 in London.
It is very detailed and very informative overview of the touchscreen technology as well as different styles of the touch based user interfaces and if you would like to learn more about the technology behind touch user interfaces, limitations, opportunities and the future of touch user interface you should get it.
I really enjoyed in all 77 slides and I would highly recommend it to anyone who is interested in touch technology, developers as well as the end users.
Download it and enjoy in UIQ’s “tour through the mobile evolution” and don't forget that best parts of this technology will be ported to Symbian Foundation platform!
Presentation was the part of the 'Designing Touch-based User Interfaces for Mobile Applications' workshop. It was presented by Matthias Reik, who was one of the key architects of the UIQ platform and Fredrik Sjölin, Senior Interaction Architect of the UIQ platform. Take part of Matthias Reik’s and Fredrik Sjölin’s skills and experience and enjoy their “tour of the mobile evolution”
http://www.symbian-freak.com/news/008/10/presentation_uiq_about_touch_based_user_interfaces.htm
This presentation by the European Commission was made during the discussion “Methodologies to Measure Market Competition” held at the 135th meeting of the OECD Competition Committee on 11 June 2021. More papers and presentations on the topic can be found out at oe.cd/mmmc.
This presentation by DG Comp (European Commission) was delivered during a workshop on “Methodologies to measure market competition” held virtually for competition authorities officials on 23 February 2021. More materials on the topic can be found at http://oe.cd/mmkts.
This presentation was uploaded with the author’s consent.
Europe Artificial Intelligence Market PPT: Growth, Outlook, Demand, Keyplayer...IMARC Group
The Europe artificial intelligence market size reached US$ 17.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 86.0 Billion by 2028, exhibiting a growth rate (CAGR) of 29% during 2023-2028.
More Info:- https://www.imarcgroup.com/europe-artificial-intelligence-market
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
This presentation by the European Commission was made during the discussion “Methodologies to Measure Market Competition” held at the 135th meeting of the OECD Competition Committee on 11 June 2021. More papers and presentations on the topic can be found out at oe.cd/mmmc.
This presentation by DG Comp (European Commission) was delivered during a workshop on “Methodologies to measure market competition” held virtually for competition authorities officials on 23 February 2021. More materials on the topic can be found at http://oe.cd/mmkts.
This presentation was uploaded with the author’s consent.
Europe Artificial Intelligence Market PPT: Growth, Outlook, Demand, Keyplayer...IMARC Group
The Europe artificial intelligence market size reached US$ 17.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 86.0 Billion by 2028, exhibiting a growth rate (CAGR) of 29% during 2023-2028.
More Info:- https://www.imarcgroup.com/europe-artificial-intelligence-market
Similar to Getting the Right Ticket Before the Train Leaves (15)
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
1. 26 September 2008
Euro IA
Getting the right ticket
before the train leaves
The Challenges of User Centered Design for the
Swiss Federal Railways
2. 1. The challenge
2. The benefits
3. The difficulties
4. Lessons learnt
5. Conclusions
2
Euro IA
The right ticket
26 September 2008
3.
4. 3 Projects for the Swiss Federal Railways (SBB)
> Examples for complex systems and environments
> Developed by means of User Centered Design
Front-end design first
Iterative development of concept
Visualization of concept in form of (klickable) prototypes
User tests – including interviews – using prototypes in each
iteration
4
Euro IA
The right ticket
26 September 2008
5. 1. Ticket machine
> National tickets
> Regional and local tickets for over a dozen
regional transport networks
5
Euro IA
The right ticket
26 September 2008
6.
7. 2. International tickets: Sales application
> From Switzerland to neighboring
countries
Germany, France, Italy, Austria
> «Best product», not best price
Door to door, basically all trains
Day & night trains, fast and slow connections
Largely implemented
> Target group: trained salespeople of the
SBB
7
Euro IA
The right ticket
26 September 2008
8.
9. 3. International tickets: Web application
> Back-end system identical to sales
application
> Target group: Web users who buy online
9
Euro IA
The right ticket
26 September 2008
10. 1. The challenge
2. The benefits
a. for Web users
b. for salespeople
c. for touch screen users
3. The difficulties
4. Lessons learnt
5. Conclusions
10
Euro IA
The right ticket
26 September 2008
11.
12.
13.
14. Major benefits for Web users
> Availability of online shop for international tickets
24 hours
Information on prices readily available
> Usability
Adequacy to users‘ knowledge
Simplification of products, addition of information
Tested and optimized processes
Tickets sell well online
No phone calls for assistance or complaints
14
Euro IA
The right ticket
26 September 2008
15. 1. The challenge
2. The benefits
a. for Web users
b. for salespeople
c. for touch screen users
3. The difficulties
4. Lessons learnt
5. Conclusions
15
Euro IA
The right ticket
26 September 2008
20. Major benefits for salespeople
> Improvements over old systems
One system instead of several
Not having to make several bookings & then manually annulate
them
> Making use of salespeoples‘ knowledge
Shortcuts for processes
Use of abbreviations and codes
Shortcuts on keyboard
20
Euro IA
The right ticket
26 September 2008
22. 1. The challenge
2. The benefits
a. for Web users
b. for salespeople
c. for touch screen users
3. The difficulties
4. Lessons learnt
5. Conclusions
22
Euro IA
The right ticket
26 September 2008
26. Major benefits for touch screen users
> Usability
Fast process for important destinations
(«favorites»)
Feedback on selections
Additional information
> Accessibility
Optimization of colors, font and size (poor vision,
color blindness etc.)
> Large range of products and possible
itineraries
Suggestions of adequate related products (cross-
and upselling) 26
Additional information available Euro IA
The right ticket
26 September 2008
27. 1. The challenge
2. The benefits
3. The difficulties
4. Lessons learnt
5. Conclusions
27
Euro IA
The right ticket
26 September 2008
28. Touch screen users (I)
> Overwhelmed by range of
Products
Reductions and special offers
and other options
28
Euro IA
The right ticket
26 September 2008
29.
30. Touch screen users (II)
> Manual selection of itinerary requires knowledge of
timetables and geography
> Several products not suitable for self-service
Users lack knowledge about products
Differences between products are not obvious
Users are not interested in finding out the difference
between products
30
Euro IA
The right ticket
26 September 2008
31. Management
> Considers process of buying international
tickets online too long and complex
> Regrets not having off-the-shelf products
31
Euro IA
The right ticket
26 September 2008
32. IT
> Large range of complex systems
> Incomplete knowledge about systems
> Difficulties of communication between
project team and IT in touch screen project
32
Euro IA
The right ticket
26 September 2008
33. 1. The challenge
2. The benefits
3. The difficulties
4. Lessons learnt
5. Conclusions
33
Euro IA
The right ticket
26 September 2008
34. What went well (I)
> User acceptance gave credibility to the project
Stabilized project at an early stage
prevented lengthy discussions
34
Euro IA
The right ticket
26 September 2008
35. What went well (II)
> Visualization in form of screens supported
communication
Klickable prototypes, storyboards and use case
descriptions were important basis of work for IT
Helped to convince management of soundness
of projects
35
Euro IA
The right ticket
26 September 2008
36. What went well (III)
> Collaboration in the international tickets
projects
60 people – mostly representing business (sales)
and developers – in one open plan office
Feeling of sharing goals and tasks
Ongoing and ad hoc communication Photo: Flickr.com
High motivation of project team
36
Euro IA
The right ticket
26 September 2008
37. What should be improved
> Involvement of management
> Awareness raising in marketing
Test of compatibility with self-service for new products
> Requirements engineering
> IT proof of concept
Implementation testing for parts of the system in early stages
> Communication between team for design and concept and
implementation team
Design/concept team should be involved in implementation
User Centered Design shall be part of all complex SBB-projects in 37
the future Euro IA
The right ticket
26 September 2008
38. 1. The challenge
2. The benefits
3. The difficulties
4. Lessons learnt
5. Conclusions
38
Euro IA
The right ticket
26 September 2008
39. Making usable applications is not ...
> about making interfaces look nice
39
Euro IA
The right ticket
26 September 2008
40. ... making usable applications is
> a design and development process
> based on the requirements of the people for whom it is
designed
> Involving people from
management
business
marketing
IT
> who care and collaborate
> to make applications work 40
Euro IA
The right ticket
26 September 2008
41. Thank you.
Jacqueline Badran Zeix AG
Badenerstrasse 65
jacqueline.badran@zeix.com Postfach 2522
CH–8026 Zürich
Andrea Rosenbusch www.zeix.com
blog.zeix.com
andrea.rosenbusch@zeix.com
41
Euro IA
The right ticket
26 September 2008