The document provides an overview of getting the most from video. It discusses getting started with video by identifying goals and audience, producing simple videos to share key messages and thought leadership. It also offers tips on getting noticed by networks through accessible and relevant content on blogs, websites and social media. Metrics for measuring success include video views, view time, shares and click-through rates. The presentation aims to help audiences understand video strategies and get value from video content.

1. GETTING THE MOST FROM VIDEO
January 28, 2014

2. GETTING THE MOST OUT OF VIDEO
Introductions and house keeping
Getting the most from video
Simple ways to get started with video
Getting noticed by the networks
Key performance metrics for video
Questions & Answers
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

3. THEPRESENTERS
PRESENTERS
THE
Stu Siegal
Director of VLStrategies™
stuart.siegal@videolinktv.com
617-340-4211
Marianne Rocco
Director of Marketing
marianne.rocco@videolink.tv
617-340-4202
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

4. GETTING STARTED WITH VIDEO
Challenging
Scary
Overwhelming
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
It can freeze
you in your
tracks.

5. WHAT’S THE GOAL OF THE VIDEO
Trusted partner
Reliable resource
Educational
Relevant
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
What do you
want to be
for your
audience?

6. WHAT’S THE GOAL OF THE VIDEO
Thought leadership
Brand awareness
Better engagement
Better leads; better clients
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
Identify what
you want
from video.

7. WHAT’S THE GOAL OF THE VIDEO
Desired outcomes
require different
videos
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
Testimonials
How-to
Training
Updates

8. THOUGHT LEADERSHIP
Mutually beneficial relationship
where you and your audience
get something out of it.
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

9. GETTING STARTED WITH VIDEO
Know your audience.
What they need
How they purchase
What’s important
Where they get information
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

10. HOW DO YOU START
Video is like going to a party. Know who you are speaking to, and strike a
conversation. Share!
Going to a
cocktail party
VideoLink, Inc. 1230 Washington Street | West Newton, MA 02465 videolink.tv

11. HOW DO YOU START?
Just Share!
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

12. LOTS OF CHOICES
Don’t panic.
Keep it simple
Short is better
Break through the clutter
Don’t sell. Share!
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

13. GET NOTICED BY THE NETWORKS
Producers and bookers are people too.
What they want:
Be accessible to studios
Be discoverable
Be of the moment
Be different
Be accomplished
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

14. GET NOTICED BY THE NETWORKS
Producers and bookers are people too.
How to get noticed:
Timely and often emails
Specific story not a person
Use pictures and video
Be relevant to their calendars
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

15. DISCOVERY
Blogs
Website
YouTube
Social media sites
Marketing campaigns
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

16. MEASURING SUCCESS WITH VIDEO
Five performance metrics.
Views per channel
Video view time
Unique video views
Video social share
Click through rate
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

17. QUESTIONS?
Contact Stu or Marianne
videolink.tv | 617-340-4200 | @videolinkllc
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv