An introduction to forming strategy around social media use. This slideshow reviews best practices by social media platform, which platforms are performing for not-for-profits, and how to manage platforms with limited resources.
Learning objectives include: understanding the best social platforms for not-for-profits, creative ways to increase your visibility and reach on social media and how to measure performance on a basic level.
18. @danikaatkins/@outspokenmedia
• Complete all fields
• Make your name, address, and phone number
(NAP) information consistent
• Cross-link all your profiles
Optimization checklist
22. @danikaatkins/@outspokenmedia
• List Instagram, Pinterest, and
Twitter profiles on Facebook
• Add a Twitter link on Pinterest
• Add Instagram, Pinterest,
Twitter, Facebook, and
Google+ links on YouTube
• Link Foursquare with
Facebook and Twitter
Cross-link your profiles