This document contains information on calculating yearly wages based on different variables like daily income, profit commission, and number of pay periods. It also discusses strategies for freelancers like saying no to initial meetings, asking better questions about goals and budgets, and rebranding login dashboards. The document provides recaps and summaries of key points on various topics related to freelancing such as value positioning and myth busting.
How To Get Paid What You’re Worth - Troy Dean - WordCamp Sydney 2012WordCamp Sydney
How to build the business you want, work on the projects you want, with the clients you want and for the fees you want. Because life is too short to do otherwise.
The presentation teaches how to differentiate yourself from all the other web developers and how to add heaps of value to your clients projects so you can charge the fees you deserve.
https://twitter.com/troydean
http://tontodigital.com
Presented at Cerner's web dev meetup about what MongoDB is as well as give some examples on how to use MongoDB from the Mongo shell. See the video at:
http://blog.troygrosfield.com/2012/03/30/web-developer-meetup-presentation-mongodb-and-nosql/
How To Run a Small Business as a WordPress DeveloperTroy Dean
This is the presentation I gave at WordCamp on the Gold Coast in November 2011 about how to run a successful small business as a WordPress developer.
http://videousermanuals.com
A quick presentation on how to build recurring revenue in your business. This presentation was originally given at the Melbourne SEO Meetup on August 4, 2015. Download the full workbook and start creating recurring revenue in your business - http://get.recurringrevenueroadmap.com/workbook
How To Get Paid What You’re Worth - Troy Dean - WordCamp Sydney 2012WordCamp Sydney
How to build the business you want, work on the projects you want, with the clients you want and for the fees you want. Because life is too short to do otherwise.
The presentation teaches how to differentiate yourself from all the other web developers and how to add heaps of value to your clients projects so you can charge the fees you deserve.
https://twitter.com/troydean
http://tontodigital.com
Presented at Cerner's web dev meetup about what MongoDB is as well as give some examples on how to use MongoDB from the Mongo shell. See the video at:
http://blog.troygrosfield.com/2012/03/30/web-developer-meetup-presentation-mongodb-and-nosql/
How To Run a Small Business as a WordPress DeveloperTroy Dean
This is the presentation I gave at WordCamp on the Gold Coast in November 2011 about how to run a successful small business as a WordPress developer.
http://videousermanuals.com
A quick presentation on how to build recurring revenue in your business. This presentation was originally given at the Melbourne SEO Meetup on August 4, 2015. Download the full workbook and start creating recurring revenue in your business - http://get.recurringrevenueroadmap.com/workbook
The online course market was valued at US$107Bn in 2015, yet most online courses achieve student completion rates of between 2% and 10%. Discover how we create online courses with WordPress that get over 65% completion rates.
101 practical ideas to help you up your game as a freelancer. This presentation was first given at WordCamp New York, July 17, 2016, and was built specifically for WordPress freelancers, however it's applicable to any type of freelancer.
These are the slides from my keynote at WordCamp Brisbane. There's a lot in here and I'm not sure they make much sense without the presenter but people have been asking for them.
I first gave this presentation at the Melbourne SEO MeetUp on 5 May 2015.
The presentation is designed to inspire entrepreneurs on the journey towards becoming a top 20 influencer in their space. I use the examples of Steve Jobs, U2 and the Kardashians (love them or not) as entities who have enormous influence in their market space.
I give due credit to Mr Ed Dale who taught me everything I know about becoming a top 20 influencer.
The method I have followed (and I'm not assuming I'm a top 20 influencer) is to identify the top influences in my market and then invite them to collaborate on content with me through my podcast. This gets my content shared with their audiences and has expanded my reach and professional network exponentially over the last 18 months.
The key distinction for me is to stay curious and always be willing to learn from others. Plus be prepared to hit the publish button and make some noise even when it feels awkward and no one is paying attention.
101 Ways to Elevate Yourself and Demand Higher FeesTroy Dean
This presentation was first given at WordCamp Melbourne 2013 and is designed to help WordPress developers elevate themselves above the pack and demand higher fees for their work.
How to make WordPress a better CMS experience for your clients. This presentation was given by Troy Dean of Video User Manuals and Tonto Digital at WordCamp Melbourne 2011.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
The online course market was valued at US$107Bn in 2015, yet most online courses achieve student completion rates of between 2% and 10%. Discover how we create online courses with WordPress that get over 65% completion rates.
101 practical ideas to help you up your game as a freelancer. This presentation was first given at WordCamp New York, July 17, 2016, and was built specifically for WordPress freelancers, however it's applicable to any type of freelancer.
These are the slides from my keynote at WordCamp Brisbane. There's a lot in here and I'm not sure they make much sense without the presenter but people have been asking for them.
I first gave this presentation at the Melbourne SEO MeetUp on 5 May 2015.
The presentation is designed to inspire entrepreneurs on the journey towards becoming a top 20 influencer in their space. I use the examples of Steve Jobs, U2 and the Kardashians (love them or not) as entities who have enormous influence in their market space.
I give due credit to Mr Ed Dale who taught me everything I know about becoming a top 20 influencer.
The method I have followed (and I'm not assuming I'm a top 20 influencer) is to identify the top influences in my market and then invite them to collaborate on content with me through my podcast. This gets my content shared with their audiences and has expanded my reach and professional network exponentially over the last 18 months.
The key distinction for me is to stay curious and always be willing to learn from others. Plus be prepared to hit the publish button and make some noise even when it feels awkward and no one is paying attention.
101 Ways to Elevate Yourself and Demand Higher FeesTroy Dean
This presentation was first given at WordCamp Melbourne 2013 and is designed to help WordPress developers elevate themselves above the pack and demand higher fees for their work.
How to make WordPress a better CMS experience for your clients. This presentation was given by Troy Dean of Video User Manuals and Tonto Digital at WordCamp Melbourne 2011.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
This presentation is recommended for mature audiences. It contains adult themes. And profanity.\n
Do you build websites for clients using WordPress?\n
Have you ever had a client you’d like to tell to fuck off? Have you ever worked on a project you didn’t care about, bored you to death or you just new was doomed for failure? Have you ever been to coffee, or even worse, lunch to listen to someone’s new idea for some great big website that’s going to take over the world only to learn they have no budget - but they’ll cut you in the future profits?\n
Would you like to double your fees?\n
In this presentation I'm going to show you 3 very practical things you can start doing right now to build the business you want, work on the projects you want, with the clients you want and finally get paid what you're worth. Because life is too short to do otherwise. I'd like to thank Dan Kennedy for that little nugget of motivation.\n
Before you can start getting paid what you are worth, you have to know what you are worth. How do work this out?\n
Use this formula. Your Worth = Desired Income + Project Costs divided by Number of Projects per year. Desired income is how much money you want to make to support the lifestyle you want. Be realistic. For the sake of this example let’s say your desired income is $100K\n
So your worth = $100K plus your project costs divided by the number of projects per year. Now to work out project costs you need to work out the number of projects you are going to work on. How do we calculate this?\n
By planning your year and deciding how much of it you want to spend living our life. EG: (and this is loosely based on my yearly plan) You want 2 weeks off for Xmas, 3 weeks in Bali, 2 weeks down the coast in winter and 2 weeks worth of mental health days - or what I call “fuck off” days where you get to tell the rest of the world to “fuck off” and do whatever you want.\n
By planning your year and deciding how much of it you want to spend living our life. EG: (and this is loosely based on my yearly plan) You want 2 weeks off for Xmas, 3 weeks in Bali, 2 weeks down the coast in winter and 2 weeks worth of mental health days - or what I call “fuck off” days where you get to tell the rest of the world to “fuck off” and do whatever you want.\n
By planning your year and deciding how much of it you want to spend living our life. EG: (and this is loosely based on my yearly plan) You want 2 weeks off for Xmas, 3 weeks in Bali, 2 weeks down the coast in winter and 2 weeks worth of mental health days - or what I call “fuck off” days where you get to tell the rest of the world to “fuck off” and do whatever you want.\n
By planning your year and deciding how much of it you want to spend living our life. EG: (and this is loosely based on my yearly plan) You want 2 weeks off for Xmas, 3 weeks in Bali, 2 weeks down the coast in winter and 2 weeks worth of mental health days - or what I call “fuck off” days where you get to tell the rest of the world to “fuck off” and do whatever you want.\n
By planning your year and deciding how much of it you want to spend living our life. EG: (and this is loosely based on my yearly plan) You want 2 weeks off for Xmas, 3 weeks in Bali, 2 weeks down the coast in winter and 2 weeks worth of mental health days - or what I call “fuck off” days where you get to tell the rest of the world to “fuck off” and do whatever you want.\n
By planning your year and deciding how much of it you want to spend living our life. EG: (and this is loosely based on my yearly plan) You want 2 weeks off for Xmas, 3 weeks in Bali, 2 weeks down the coast in winter and 2 weeks worth of mental health days - or what I call “fuck off” days where you get to tell the rest of the world to “fuck off” and do whatever you want.\n
By planning your year and deciding how much of it you want to spend living our life. EG: (and this is loosely based on my yearly plan) You want 2 weeks off for Xmas, 3 weeks in Bali, 2 weeks down the coast in winter and 2 weeks worth of mental health days - or what I call “fuck off” days where you get to tell the rest of the world to “fuck off” and do whatever you want.\n
By planning your year and deciding how much of it you want to spend living our life. EG: (and this is loosely based on my yearly plan) You want 2 weeks off for Xmas, 3 weeks in Bali, 2 weeks down the coast in winter and 2 weeks worth of mental health days - or what I call “fuck off” days where you get to tell the rest of the world to “fuck off” and do whatever you want.\n
So that leaves 43 weeks to work on projects. And in 43 weeks you are prepared to devote your time, creativity and headspace to 12 projects. No more.\n
So Your Worth now = $100K + project costs divided by 12. Now let’s work out your project costs. How much does it cost you to deliver a project, on average. This includes rent, electricity, any outside help, plugins, licenses and any other costs involved in delivering that project. Let’s use a rough estimate of $1,200. So the number of projects (12) times by the average cost of each ($1,200) is $14,400.\n
Now your worth = your desired income of $100k, plus your project costs of $14,400 divided by the number of projects you want to work on for the year, 12.\n
So desired income of $100K + project costs of $14,400 = $114,400, divided by the number of projects of 12 equals $9,500 per project. This is what you are worth.\n
Now let’s bust a big myth in the web design and in fact any service based business.\n
You do not need an hourly rate. An hourly rate is an arbitrary figure agreed upon between two parties when they do not understand the value being transferred. This is most often the case. More often than not the client does not understand the real value that you are adding to their business, therefore the only measure they have to assign value is your hourly rate. Your job is to illuminate the value you are adding. When you do this successfully, your hourly rate becomes irrelevant. The last time I used an hourly rate, the client agreed to the proposal but wanted the job done a lot quicker than I had proposed. I knew that if I agreed to the shorter timeframe, I was in essence admitting that I could the job in less hours and therefore I would have to admit that I could do it cheaper. However, the final project fee was not a concern to the client, the timeframe was. I realised then that the client understood the value in my proposal and therefore my hourly rate was irrelevant.\n
You do not need an hourly rate. An hourly rate is an arbitrary figure agreed upon between two parties when they do not understand the value being transferred. This is most often the case. More often than not the client does not understand the real value that you are adding to their business, therefore the only measure they have to assign value is your hourly rate. Your job is to illuminate the value you are adding. When you do this successfully, your hourly rate becomes irrelevant. The last time I used an hourly rate, the client agreed to the proposal but wanted the job done a lot quicker than I had proposed. I knew that if I agreed to the shorter timeframe, I was in essence admitting that I could the job in less hours and therefore I would have to admit that I could do it cheaper. However, the final project fee was not a concern to the client, the timeframe was. I realised then that the client understood the value in my proposal and therefore my hourly rate was irrelevant.\n
What you need is to know how to illuminate the value you are adding to their business or project. And you do this through positioning.\n
Positioning is simply helping the client reframe their perception of you as something much greater than just a web designer or developer. If they think of you as a web designer then you’re pricing model must be similar to other web designers, otherwise there will always be a disconnect between your offering and their expectations. The only way to charge more than the average web designer, is for them to decide for themselves that you are more than just an average web designer. You can achieve this through the way you interact with the client from the minute your paths cross.\n
While the average cost of a website around the globe has been heading south over the last three years, my fees have increased 4-fold. Why? Because I have positioned myself as more than just a web designer. Here are the three practical things you can start doing right now to do the same.\n
Stop wasting your time by running along optimistically to a meeting with every potential lead that pops up. Only agree to meet with a potential client once you have qualified that they A) are someone you want to work with, B) have a project you want to give one of your coveted 12 slots to and C) they have a budget allocated which is consistent with what you know you are worth. Being unavailable to have coffee or lunch with someone who is unqualified also increases your perceived worth in their eyes. It’s like dating. When you first start dating someone, if they are sometimes unavailable because they have other commitments with their friends, it makes them all the more attractive. If they are always available at the drop of a hat, they kind of lose their shine a bit. Don’t they have any other friends? Don’t they have a life? By being unavailable to meet with a client until they have been qualified shows that you are serious about your work and your business. It also gives the perception that you are very busy. Which is very attractive to potential clients. So how do you qualify a potential new lead?\n
Simply send them a website worksheet or pre-sales questionnaire and ask them better quality questions than any other web designer. Don’t ask them what features they want on their website. They are not experts and they will not have educated answers for you. They will tell you they want a blog without any idea as to why, only that they have seen other websites with great blogs and they think they should have one. It is your job to tell them what features they need based on their answers to a series of questions. Three of the best questions you can ask are:\n
Why do you need a website. Nobody asks this. Web designers usually jump straight in with high levels of enthusiasm and start talking about image galleries and social media integration and start thinking to themselves about which plugins they can use to build the site without actually asking the client why they need a website. What does the business need and what does the target audience need from the website?\n
What does a successful website strategy look like 12 months from now? Have they thought about how they are going to measure goals in Google Analytics? Do they have an email list they are trying to build? How many subscribers do they want? Are they selling items? Do they have monetary targets in mind? This question will instantly elevate you above your competition because it shows that you care about them getting a return on their investment.\n
How much cold hard fucking cash do you have to stuff into my pants for this job? My web design company had a 6 month arm wrestle over whether or not to include this question in our website worksheet. Since we have, only 1 prospect has left it blank. About 30% have responded with a budget that does not meet what we know we are worth, at which point we send them a very polite and diplomatic pre-written email template explaining the difference in their expectations and our pricing. This saves us hours of unnecessary proposal writing. The majority respond with a realistic budget. Our marketing is now designed to attract those with budgets that match our worth. A few have come back with budgets that have exceeded what we were expecting. In these cases, we offer a proposal under their budget which saves them some money but still gives us a healthy profit. It’s amazing what people will tell you if you only ask. The next thing you can do is very powerful. Once you have qualified them and have determined that they are not a dickhead, they have a project which will not bore you out of your mind and they have sweet cash to spend, then it’s time for what I call the “butt sniffing” ritual, where you get together, smell each others butt’s and decide to do business.\n
During this meeting, one very cool way to come out smelling like roses is to understand one of the most common fears of clients embarking on a new website. That fear is that they are going to end up with a new website that they will have no idea how to manage and you’re going to disappear into the mountains with a backpack. A great way to help them overcome this fear and position yourself as the smartest monkey on the block is to demonstrate how easy their new website will be to use. I call this the “I’m here to make your life easier not be a pain the ass” approach. Say something like “I hope you don’t mind but I took the liberty of mocking something up to show you how easy your new website will be to update once it’s done. Here is what the login screen will look like...”\n
And when you login, you’ll have this nice clean business dashboard with some video tutorials to show you how to update your website...\n
So you’ll always be in full control of your website and be able to update it and change things whenever you like and you’ll always have training videos to walk you through every step of the way.”\n\nNow as you can see, I’m using our White Label CMS plugin to clean up the dashboard and I’m just streaming a video from Vimeo. Of course there are some cool plugins around that give you lots of video tutorials to help you with this. You can actually do this without any plugins, the point is that by following these simple steps you are illuminating the value that you are adding and allowing your client to decide for themselves that you are the monkey for the job.\n
So let’s recap.\n
Calculate what you are worth by following this formula: Your Worth = Desired Income + Project Costs divided by Number of Projects per year.\n
Get paid what you are worth by illuminating the value you are adding and through positioning.\n
You do this by saying “No” to initial meetings until you have qualified the lead with a website worksheet.\n
In the website worksheet ask better quality questions like “Why?”, “What does success look like” and most importantly “What is your budget?”\n
Once qualified, turn up to the butt sniffing ritual and knock their socks off by demonstrating a rebranded login and dashboard. Remember: “I’m here to make your life easier, not be a pain in the ass.”\n\nThe golden nugget takeaway from all of this is you want your prospect to decide for themselves that you are awesome. That way there is a lot less haggling over price and it’s much easier to manage their expectations throughout the whole process.\n
Download the free ebook of this presentation as well as a white label website worksheet template you can start using at the link on the screen.\n