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What Works? ,[object Object],[object Object],Copyright © 2008 Wings for Business LLC Referrals… networking… making contacts and following up… word of mouth Buying ads… boilerplate letters and emails… spending $$$ on promotions… waiting for the phone to ring

Copyright © 2008 Wings for Business LLC Effective Marketing Strategies LEAST EFFECTIVE MOST EFFECTIVE Outreach 1. DIRECT CONTACT AND FOLLOW-UP Outreach Credibility Visibility Credibility Visibility Credibility 2. NETWORKING AND REFERRAL BUILDING 4. WRITING AND PUBLICITY 3. PUBLIC SPEAKING Visibility Visibility 6. ADVERTISING 5. PROMOTIONAL EVENTS

What Will Work for You? ,[object Object],Copyright © 2008 Wings for Business LLC  2. Networking and Referral Building  6. Advertising  5. Promotional Events  1. Direct Contact and Follow up  4. Writing and Publicity  3. Public Speaking

Marketing Action Plan: Part 2 ,[object Object],[object Object],[object Object],[object Object],Copyright © 2008 Wings for Business LLC How many/how often: __________ How many/how often: __________ How many/how often: __________

Marketing Action Plan: Part 2 ,[object Object],[object Object],[object Object],[object Object],Copyright © 2008 Wings for Business LLC How many/how often: 1 per week How many/how often: 2 per day How many/how often: 2 per week

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