This document discusses advertising and media trends at the TBWA advertising agency. It covers paid media, earned media, and branded utility. Examples are given under each category, including a TEDx banner ad, Old Spice's Muscle Music campaign, Oreo's daily twist on social media, an interactive Adidas shopping window, a Flavorprint tool from McGormic, and a Nike Kinect personal trainer app. The document emphasizes that ideas should have both emotion and function.