The document discusses how companies in various industries can work together to create a more interconnected digital ecosystem. It mentions opportunities for telcos, device makers, social networks, content creators, and advertisers to bundle services, develop better tools and interfaces, and provide more timely, contextual experiences to build likable brands and offer better customer service. The goal is to create a fluid, clean, safe, and easy digital experience for users.

1. Image via David Armano

7. Source: ARS

8. Source: ARS

9. Image via Flickr.com/rubicon

21. Source: Kevin Kelly at TOC 2011 Youtube / OReilly

23. Image licensed from sevensheaven.nl

25. Likable
Timely & Brand Better service:
contextual fluid, clean,
safe and easy
Fair and
attractive Better interface
pricing *
Better Social and inter-
tools connected

27. Up-selling
Bundling

28. Content (Creators, Advertisers
Publishers etc)
Device
Telcos & Makers
Operators
Social
Networks

29. Source: Ovum Research (used with permission)