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The Biggest Mistake Analysts Make… And How To Avoid It!
Multi-Channel Attribution: Definitions, Models and a Reality Check
7 Incredible Web Design, Branding, Digital Marketing Experiences
Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
Segmentation: Do Or Die, There Is No Try!
Best Digital Analytics Tools: Quantitative, Qualitative, Life Saving
Mark registra o .br: Facebook.com.br, cria versão em
português e permite colocar Brasil na opção "País"
16/01/2007 a comunidade “Eu
AMO Floripa ” foi adquirida
pela RBS por 2 mil reais:
primeira transação comercial
Economics of Online Demand Generation | Pedro Hofmeister for GVentures
https://cb.hbsp.harvard.edu/cbmp/resources/marketing/multim
edia/flashtools/cltv/index.html
3
Economics of Online Demand Generation | Pedro Hofmeister for GVentures
acionáveis
5
Economics of Online Demand Generation | Pedro Hofmeister for GVentures 7
Economics of Online Demand Generation | Pedro Hofmeister for GVentures 8
Economics of Online Demand Generation | Pedro Hofmeister for GVentures 9
Economics of Online Demand Generation | Pedro Hofmeister for GVentures
Existe mídia grátis?
E viral?
Por favor, não acredite! Meça, teste e conclua.
10
pedromh@gmail.com
www.linkedin.com/in/pedrohofmeister/
12Economics of Online Demand Generation | Pedro Hofmeister for GVentures

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Geração de Demanda Digital - Workshop na GVentures - FGV-EAESP

  • 1.
  • 2.
  • 3. The Biggest Mistake Analysts Make… And How To Avoid It! Multi-Channel Attribution: Definitions, Models and a Reality Check 7 Incredible Web Design, Branding, Digital Marketing Experiences Facebook Advertising / Marketing: Best Metrics, ROI, Business Value Segmentation: Do Or Die, There Is No Try! Best Digital Analytics Tools: Quantitative, Qualitative, Life Saving Mark registra o .br: Facebook.com.br, cria versão em português e permite colocar Brasil na opção "País" 16/01/2007 a comunidade “Eu AMO Floripa ” foi adquirida pela RBS por 2 mil reais: primeira transação comercial
  • 4. Economics of Online Demand Generation | Pedro Hofmeister for GVentures https://cb.hbsp.harvard.edu/cbmp/resources/marketing/multim edia/flashtools/cltv/index.html 3
  • 5.
  • 6. Economics of Online Demand Generation | Pedro Hofmeister for GVentures acionáveis 5
  • 7.
  • 8. Economics of Online Demand Generation | Pedro Hofmeister for GVentures 7
  • 9. Economics of Online Demand Generation | Pedro Hofmeister for GVentures 8
  • 10. Economics of Online Demand Generation | Pedro Hofmeister for GVentures 9
  • 11. Economics of Online Demand Generation | Pedro Hofmeister for GVentures Existe mídia grátis? E viral? Por favor, não acredite! Meça, teste e conclua. 10
  • 13. 12Economics of Online Demand Generation | Pedro Hofmeister for GVentures