Apresentação feita por Pedro Hofmeister em set/17 no workshop para as startups aceleradas da GVentures. Conteúdo: Customer Lifetime Value, Aquisição de Clientes, ROI, Funil de Mídia.
This document provides an overview of a diploma course in digital marketing. It includes information about assessments, assignment deadlines, and references. The course covers topics like online and traditional marketing concepts, environmental factors impacting online plans, and digital media evolution. Students are asked to consider questions about various companies and digital marketing strategies.
Start Me Up - 6 Steps to Launching Your Own Startup CompanyClint Edmonson
Have a great idea for a business but don’t know how to get it off the ground? Join us in this session for a lively discussion on how to launch a new internet based startup business from the ground up.
E-commerce Forum 2015: Digital Marketing Best Practice by Smart InsightsScreen Pages
Digital Marketing in 2015 provides 10 essentials for ecommerce marketing. It recommends having (1) a defined digital strategy and audience targeting options. It also stresses the importance of (2) developing an online value proposition through branded content marketing and personas. Additionally, it advises optimizing (3) SEO, PPC, social media, email marketing, and media investments through testing.
Digital Marketing in 2015 provides 10 essentials for ecommerce marketing. It recommends having (1) a defined digital strategy and audience targeting options. It also stresses the importance of (2) developing a brand online value proposition and personality, and (3) optimizing search engine and paid advertising. The document emphasizes testing different media investments and conversion pathways, as well as implementing (4) a kickass content marketing strategy and continuous testing and optimization through a conversion rate optimization mindset and process. Mobile marketing is highlighted as a key trend across strategies.
The document provides an overview of implementing successful digital marketing campaigns. It discusses researching customers and competitors, developing objectives and key performance indicators, and implementing strategies across paid, owned and earned media channels. It also touches on tools for search engine optimization, analytics and testing to optimize campaigns and monitor results.
The document provides an overview of establishing a career in digital marketing. It discusses the differences between digital and traditional marketing, key areas of digital marketing like content marketing, social media marketing, and analytics. It also outlines growth areas in digital marketing and the 9 key characteristics of highly effective digital marketers, which include being autonomous, multi-disciplinary, data-driven, and maintaining knowledge of new trends and tools. The document uses a case study example to demonstrate how to develop a digital marketing strategy to promote a digital marketing course.
Vincent provides growth marketing services and has experience growing websites and apps organically. He has expertise in content marketing, social media, and user acquisition channels. In the document, Vincent outlines growth hacking strategies for various digital marketing channels like Facebook, Instagram, Twitter, YouTube and others. He emphasizes the importance of defining the ideal user, testing content, and focusing acquisition efforts on the most effective channels.
How to build a product that people want - Product Market Fit MethodologyJeff Safovich
* Is it possible to validate your idea immediately - even before the product is ready?
* Building a product people want - vs. making people want your product
* How to pick features that will generate more revenues?
* How to prove investors your startup will become a 10 Billion $ company?
This document provides an overview of a diploma course in digital marketing. It includes information about assessments, assignment deadlines, and references. The course covers topics like online and traditional marketing concepts, environmental factors impacting online plans, and digital media evolution. Students are asked to consider questions about various companies and digital marketing strategies.
Start Me Up - 6 Steps to Launching Your Own Startup CompanyClint Edmonson
Have a great idea for a business but don’t know how to get it off the ground? Join us in this session for a lively discussion on how to launch a new internet based startup business from the ground up.
E-commerce Forum 2015: Digital Marketing Best Practice by Smart InsightsScreen Pages
Digital Marketing in 2015 provides 10 essentials for ecommerce marketing. It recommends having (1) a defined digital strategy and audience targeting options. It also stresses the importance of (2) developing an online value proposition through branded content marketing and personas. Additionally, it advises optimizing (3) SEO, PPC, social media, email marketing, and media investments through testing.
Digital Marketing in 2015 provides 10 essentials for ecommerce marketing. It recommends having (1) a defined digital strategy and audience targeting options. It also stresses the importance of (2) developing a brand online value proposition and personality, and (3) optimizing search engine and paid advertising. The document emphasizes testing different media investments and conversion pathways, as well as implementing (4) a kickass content marketing strategy and continuous testing and optimization through a conversion rate optimization mindset and process. Mobile marketing is highlighted as a key trend across strategies.
The document provides an overview of implementing successful digital marketing campaigns. It discusses researching customers and competitors, developing objectives and key performance indicators, and implementing strategies across paid, owned and earned media channels. It also touches on tools for search engine optimization, analytics and testing to optimize campaigns and monitor results.
The document provides an overview of establishing a career in digital marketing. It discusses the differences between digital and traditional marketing, key areas of digital marketing like content marketing, social media marketing, and analytics. It also outlines growth areas in digital marketing and the 9 key characteristics of highly effective digital marketers, which include being autonomous, multi-disciplinary, data-driven, and maintaining knowledge of new trends and tools. The document uses a case study example to demonstrate how to develop a digital marketing strategy to promote a digital marketing course.
Vincent provides growth marketing services and has experience growing websites and apps organically. He has expertise in content marketing, social media, and user acquisition channels. In the document, Vincent outlines growth hacking strategies for various digital marketing channels like Facebook, Instagram, Twitter, YouTube and others. He emphasizes the importance of defining the ideal user, testing content, and focusing acquisition efforts on the most effective channels.
How to build a product that people want - Product Market Fit MethodologyJeff Safovich
* Is it possible to validate your idea immediately - even before the product is ready?
* Building a product people want - vs. making people want your product
* How to pick features that will generate more revenues?
* How to prove investors your startup will become a 10 Billion $ company?
The document provides an overview of 6 common mistakes made in online advertising and provides recommendations on how to improve digital marketing strategies. The biggest mistakes include prioritizing execution over strategy, focusing on building digital assets like websites and social media instead of integrated marketing funnels, selling too soon without understanding customer needs, failing to build reusable assets like email lists, not understanding key metrics, and failing to integrate different marketing channels. The document recommends starting with defining buyer personas, goals, digital assets, marketing funnels, and channels before developing an effective digital marketing plan.
The document provides an overview of digital marketing strategies and tactics for international entrepreneurship. It discusses how digital marketing differs from traditional marketing in allowing businesses to directly reach global markets online. Key aspects of digital marketing covered include inbound marketing, social influence marketing, social media, websites, blogs, and search engine optimization. The document emphasizes developing a digital marketing strategy and choosing tactics based on business goals and target markets.
The document summarizes the agenda and key points from a European sales workshop on marketing in an economic downturn. It discusses challenges customers are facing with reduced budgets, the need to demonstrate measurable returns, and a shift toward digital marketing. It then provides recommendations to stay close to customers, use digital channels, focus on a few key things, and have contingency plans. The document also advertises resources and services available to help customers optimize their websites and marketing strategies.
Short Talk - Introduction to Growth Hacking - Incubateur AudenciaTimothée Franc
Introduction to growthhacking basics at Audencia Incubator (Nantes), on April, 20th 2017.
This deck is useful to explain what is growthhacking to a novice public, show them how easy it can be to start over and give them the envy to learn more about it.
Entrepreneurship & Opportunity in the Digital WorldArman Rousta
The journey of Arman Rousta to becoming a successful entrepreneur in New York City and globally. How he came to start Blueliner and what qualities he seeks when building his team.
The document discusses evolving trends in marketing technology and how marketers can tackle the challenges of an increasingly complex marketing landscape. It notes that customer journeys are unpredictable, marketing channels have multiplied, and the "martech stack" has become more complex. The document then provides tips for marketers, including: using different tools for different marketing purposes and customer stages; utilizing existing tools; automating programs with technology; and continuing to innovate.
The document discusses the large size and impact of social media. It notes that 3 out of 4 online Americans use social media, Twitter averages 3 million tweets per day, and Facebook would be the 8th largest country. It recommends that companies have a social media presence because 85% of users believe companies should interact with customers and 93% believe all companies should have a social media presence. The document provides tips on listening to audiences, understanding their needs, and engaging with communities on social media. It also discusses measuring the impact of social media efforts.
How is Digital Advertising Effective for Brand's Growth.pptxFactory360
Digital advertising has become crucial for the growth of your brand. There are so many platforms such as social media, web design, PPC, and SEO. Read here to know more: https://factory360.com
This document provides an instructor's manual for a chapter on e-commerce marketing and advertising concepts. It outlines the key teaching objectives which are to identify the key features of online consumer behavior, describe digital marketing strategies and tools, and explain the costs and benefits of online marketing. It also defines important terms, provides an overview of chapter content including consumer behavior models and online advertising types. It concludes with teaching suggestions, key points to emphasize, and discussion questions for cases studies.
The document discusses how the digital economy has changed how money, services, information, and business are conducted. It notes that users now have more power online and can publish information globally without censorship. It suggests that to be successful in this new digital environment, businesses need to learn to compete globally, communicate effectively, be innovative, think outside the box, invest in experimentation, and use available online tools while adapting quickly to changes.
Matchcode is a global marketing firm that provides integrated marketing solutions to help insurance companies address challenges in a changing digital landscape. It has over 100 employees and annual revenue of €15 million. Matchcode uses data analytics, marketing automation, and other digital technologies to help clients improve customer acquisition, retention, and experience across online and offline channels. One example is Matchcode's work with Canada Life to relaunch its website and intermediaries extranet, providing 24/7 self-service to enhance the customer experience.
This document provides an agenda for a conference on using technology to target teen markets. The conference will cover understanding teen desires and technology usage, different teen market segments, and how to use technology to target teens. It lists several speakers who will discuss topics like what teens want from technology, regulatory issues in marketing to minors, email marketing strategies, and adapting marketing approaches for new technologies. The goal is to help those marketing new technologies and products understand how to strategically target teen consumers using emerging communication channels.
Olympia Pratesi (Outbrain) - Come incrementare le vendite del tuo ecommerce c...Ecommerce HUB
Il Native è al crocevia tra i cambiamenti nelle abitudini di acquisto dei consumatori e le continue innovazioni tecnologiche al servizio dell’industria pubblicitaria. Si prevede che il Native sarà per questa ragione il primo formato di pubblicità digitale nei prossimi anni. In questo panel verranno condivisi alcuni dei principali dati provenienti da diversi studi di mercato condotti da Outbrain, dove si analizza la percezione dei consumatori riguardo a diversi formati pubblicitari. Olympia Pratesi, Team Lead Agency Sales di Outbrain Italia, vi accompagnerà nella scoperta delle sfide e dei punti di forza del Native Advertising applicato all’ecommerce. Condividerà inoltre insights, strumenti e best practice di aziende di vari settori che hanno incrementato il ROI e l’engagement dei propri eCommerce grazie al Native Advertising.
Small Business Enterprise Program by the Jim Moran Institute of Florida State University. Broward Class Fall of 2018.
-Website
-Content Strategy
-Search Engine Marketing
-Social Media Marketing
-Google Analytics
The document discusses Bloompa, a Brazilian social commerce platform that allows users to share product recommendations and make shopping lists. It notes the large potential size of the Brazilian e-commerce market. Bloompa's features include social price comparison, APIs, and behavioral marketing. It has developed features since 2010 and is optimizing its platform and growing its customer base. Bloompa's business models include commissions on sales from recommendations and paid promotions to retailers. It is seeking $500,000 in funding to scale the business. The team includes founders with experience in web systems and social media analysis, as well as advisors experienced in retail.
The document provides an overview of 6 common mistakes made in online advertising and provides recommendations on how to improve digital marketing strategies. The biggest mistakes include prioritizing execution over strategy, focusing on building digital assets like websites and social media instead of integrated marketing funnels, selling too soon without understanding customer needs, failing to build reusable assets like email lists, not understanding key metrics, and failing to integrate different marketing channels. The document recommends starting with defining buyer personas, goals, digital assets, marketing funnels, and channels before developing an effective digital marketing plan.
The document provides an overview of digital marketing strategies and tactics for international entrepreneurship. It discusses how digital marketing differs from traditional marketing in allowing businesses to directly reach global markets online. Key aspects of digital marketing covered include inbound marketing, social influence marketing, social media, websites, blogs, and search engine optimization. The document emphasizes developing a digital marketing strategy and choosing tactics based on business goals and target markets.
The document summarizes the agenda and key points from a European sales workshop on marketing in an economic downturn. It discusses challenges customers are facing with reduced budgets, the need to demonstrate measurable returns, and a shift toward digital marketing. It then provides recommendations to stay close to customers, use digital channels, focus on a few key things, and have contingency plans. The document also advertises resources and services available to help customers optimize their websites and marketing strategies.
Short Talk - Introduction to Growth Hacking - Incubateur AudenciaTimothée Franc
Introduction to growthhacking basics at Audencia Incubator (Nantes), on April, 20th 2017.
This deck is useful to explain what is growthhacking to a novice public, show them how easy it can be to start over and give them the envy to learn more about it.
Entrepreneurship & Opportunity in the Digital WorldArman Rousta
The journey of Arman Rousta to becoming a successful entrepreneur in New York City and globally. How he came to start Blueliner and what qualities he seeks when building his team.
The document discusses evolving trends in marketing technology and how marketers can tackle the challenges of an increasingly complex marketing landscape. It notes that customer journeys are unpredictable, marketing channels have multiplied, and the "martech stack" has become more complex. The document then provides tips for marketers, including: using different tools for different marketing purposes and customer stages; utilizing existing tools; automating programs with technology; and continuing to innovate.
The document discusses the large size and impact of social media. It notes that 3 out of 4 online Americans use social media, Twitter averages 3 million tweets per day, and Facebook would be the 8th largest country. It recommends that companies have a social media presence because 85% of users believe companies should interact with customers and 93% believe all companies should have a social media presence. The document provides tips on listening to audiences, understanding their needs, and engaging with communities on social media. It also discusses measuring the impact of social media efforts.
How is Digital Advertising Effective for Brand's Growth.pptxFactory360
Digital advertising has become crucial for the growth of your brand. There are so many platforms such as social media, web design, PPC, and SEO. Read here to know more: https://factory360.com
This document provides an instructor's manual for a chapter on e-commerce marketing and advertising concepts. It outlines the key teaching objectives which are to identify the key features of online consumer behavior, describe digital marketing strategies and tools, and explain the costs and benefits of online marketing. It also defines important terms, provides an overview of chapter content including consumer behavior models and online advertising types. It concludes with teaching suggestions, key points to emphasize, and discussion questions for cases studies.
The document discusses how the digital economy has changed how money, services, information, and business are conducted. It notes that users now have more power online and can publish information globally without censorship. It suggests that to be successful in this new digital environment, businesses need to learn to compete globally, communicate effectively, be innovative, think outside the box, invest in experimentation, and use available online tools while adapting quickly to changes.
Matchcode is a global marketing firm that provides integrated marketing solutions to help insurance companies address challenges in a changing digital landscape. It has over 100 employees and annual revenue of €15 million. Matchcode uses data analytics, marketing automation, and other digital technologies to help clients improve customer acquisition, retention, and experience across online and offline channels. One example is Matchcode's work with Canada Life to relaunch its website and intermediaries extranet, providing 24/7 self-service to enhance the customer experience.
This document provides an agenda for a conference on using technology to target teen markets. The conference will cover understanding teen desires and technology usage, different teen market segments, and how to use technology to target teens. It lists several speakers who will discuss topics like what teens want from technology, regulatory issues in marketing to minors, email marketing strategies, and adapting marketing approaches for new technologies. The goal is to help those marketing new technologies and products understand how to strategically target teen consumers using emerging communication channels.
Olympia Pratesi (Outbrain) - Come incrementare le vendite del tuo ecommerce c...Ecommerce HUB
Il Native è al crocevia tra i cambiamenti nelle abitudini di acquisto dei consumatori e le continue innovazioni tecnologiche al servizio dell’industria pubblicitaria. Si prevede che il Native sarà per questa ragione il primo formato di pubblicità digitale nei prossimi anni. In questo panel verranno condivisi alcuni dei principali dati provenienti da diversi studi di mercato condotti da Outbrain, dove si analizza la percezione dei consumatori riguardo a diversi formati pubblicitari. Olympia Pratesi, Team Lead Agency Sales di Outbrain Italia, vi accompagnerà nella scoperta delle sfide e dei punti di forza del Native Advertising applicato all’ecommerce. Condividerà inoltre insights, strumenti e best practice di aziende di vari settori che hanno incrementato il ROI e l’engagement dei propri eCommerce grazie al Native Advertising.
Small Business Enterprise Program by the Jim Moran Institute of Florida State University. Broward Class Fall of 2018.
-Website
-Content Strategy
-Search Engine Marketing
-Social Media Marketing
-Google Analytics
The document discusses Bloompa, a Brazilian social commerce platform that allows users to share product recommendations and make shopping lists. It notes the large potential size of the Brazilian e-commerce market. Bloompa's features include social price comparison, APIs, and behavioral marketing. It has developed features since 2010 and is optimizing its platform and growing its customer base. Bloompa's business models include commissions on sales from recommendations and paid promotions to retailers. It is seeking $500,000 in funding to scale the business. The team includes founders with experience in web systems and social media analysis, as well as advisors experienced in retail.
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Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Geração de Demanda Digital - Workshop na GVentures - FGV-EAESP
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português e permite colocar Brasil na opção "País"
16/01/2007 a comunidade “Eu
AMO Floripa ” foi adquirida
pela RBS por 2 mil reais:
primeira transação comercial
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https://cb.hbsp.harvard.edu/cbmp/resources/marketing/multim
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