Recommended
More Related Content
Viewers also liked
Viewers also liked (18)
Similar to Geoscape Market Snapshot of the Charleston, South Carolina DMA
Similar to Geoscape Market Snapshot of the Charleston, South Carolina DMA (20)
Recently uploaded
Recently uploaded (20)
Geoscape Market Snapshot of the Charleston, South Carolina DMA
- 1. CHARLESTON, SC DMA Between 2000 and 2015, the total population of the Charleston, South Carolina Designated Market Area increased 26% and grew by approximately 179,000 people. Today, Non-Hispanic Blacks make up approximately 30% of the DMA’s total population, although the segment remained relatively flat between 2000 and 2015. During the same period, the White Non-Hispanic segment grew approximately 26%, and now makes up nearly 65% of the total population. Meanwhile, the DMA’s Hispanic and Asian Non-Hispanic populations experienced significant growth, 263% and 80%, respectively. Charleston’s nickname, “The Holy City”, is an ode to both a cityscape lined with churches and the religious tolerance that characterized its residents during the country’s colonial period. The city has a charming atmosphere comprised of historical buildings, cuisine influenced by British and French components, and a local dialect that draws on the Gullah, a creole language. According to Forbes Magazine, the city of Charleston’s unemployment rate was less than 6% in 2014, ranking it in the top 12 cities across the nation in terms of the highest rates of job growth. The most lucrative business sectors in the Charleston, South Carolina region include higher education, software development, tourism, trade and the manufacture of aerospace applications. As a result, a few of its major employers are Blackbaud, Nucor Steel, The Boeing Company, and the Medical University of South Carolina. *P.I. = Pacific Islander Population 2015 Ranking 2015 Population Total 97 859,569 Hispanic 108 53,860 White non-Hispanic 108 526,968 Black non-Hispanic 48 244,934 Asian and P.I. non-Hispanic 100 13,942
- 2. CHARLESTON, SC DMA HISPANICITY ™ HA1: Americanizado English dominant (nearly no Spanish) Born in US; 3rd+ generation Few Hispanic cultural practices HA2: Nueva Latina English preferred (some Spanish) Born in U.S.; 2nd generation Some Hispanic cultural practices; often “retro- acculturate” HA3: Bi-cultural Bi-Lingual (equal or nearly) Immigrant as child or young adult Many Hispanic cultural practices HA4: Hispano Spanish preferred (some English) Immigrant as adult, in U.S. 10+ years Pre-dominant Hispanic cultural practices HA5: Latinoamericana Spanish dominant (nearly no English) Recent immigrant as adult (less than 10 years ago) Primarily Hispanic cultural practices Identify with home country more so than U.S. HA1, 22% HA2, 29%HA3, 22% HA4, 16% HA5, 11% HISPANICITYTM HA2 and HA3 Hispanics make up over half of the Hispanic population and are either bilingual or English-preferred. 10% 23% 33% 19% 15% Socioeconomic Status A Socioeconomic Status B Socioeconomic Status C Socioeconomic Status D Socioeconomic Status E Hispanic Socioeconomic Status Hispanicity ™ Segments Population by Race/Ethnicity 6% 63% 29% 2% Hispanic White non-Hispanic Black non-Hispanic Asian and P.I. non-Hispanic More than one-fourth of the DMA’s total population is Black Non-Hispanic.
- 3. CHARLESTON, SC DMA P. 888.211.9353 | E. geoscape@geoscape.com | URL. www.geoscape.com Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2015 The Designated Market Area (DMA) boundaries are defined by Nielsen. The map illustrates the variation in dominant race or ethnicity by ZIP code for the Charleston DMA.
- 4. CHARLESTON, SC DMA P. 888.211.9353 | E. geoscape@geoscape.com | URL. www.geoscape.com Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2015 The Designated Market Area (DMA) boundaries are defined by Nielsen. Orlando Concentrations of Asian households in SES A with an annual income over $85,000 are found throughout the DMA in cities such as Bonneau, Cottageville, Pregnall and Wadmalaw Island.
- 5. CHARLESTON, SC DMA P. 888.211.9353 | E. geoscape@geoscape.com | URL. www.geoscape.com Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2015 The Designated Market Area (DMA) boundaries are defined by Nielsen. Orlando Concentrations of Hispanic households in SES B with an annual income between $50,000 and $120,000 reside in Folly Beach, Honey Hill and Wando.