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2010
GEORGIA:in prospect
Georgian Pharmaceutical Market
The access to the pharmaceutical marketplace of any region is always paired with risks,
challenges and political, financial and economical factors specific to each region.
Georgia is situated in the central and western parts of the Caucasus. It borders      substantially from just over 4 in 1991 to 0.70 in 1998 to 0.5 in 1999. Levels of
Armenia, Azerbaijan, the Russian Federation and Turkey. On 9 April 1991, the          financing are below those required to provide basic care to the population and
Supreme Council of Georgia adopted a declaration on the independence of               maintain the health care facilities. After the Rose Revolution in 2004,
Georgia. On 31 July 1992, Georgia became the 179th Member of the United               Government expenditure on health has been increasing both as a percentage of
Nations. In early 2004, Georgia welcomed major changes in its political situation.    GDP (from 1.37 in 2003 to 1.75 in 2005) and as percentage of total health
Mr. Mikhail Saakashvili was elected President of Georgia by popular vote on 4         expenditure (from 26.6 in 2003 to 30.6 in 2005). Total health expenditure is
January 2004. Georgia's main economic activities include: the cultivation of          relatively low – 5.8% of GDP, of which a large part is private expenditure.
agricultural products, such as citrus fruits, tea, hazelnuts, and grapes; mining of   The leading cause of mortality among the Georgian population is
manganese and copper; and the production of alcoholic and non-alcoholic               noncommunicable diseases. There has been a certain increase in the number of
beverages, metals, machinery, and chemicals by a relatively small industrial          cardiovascular-related deaths (639.6 per 100 000 population, 2001). Malignancies
sector.                                                                               take second place among the main causes of death, though rates of mortality
Owing to a significant decline in socioeconomic conditions in the 1990s the           from malignancies are lower than in other newly independent states (98.7 per
health status of the population deteriorated seriously. There have, however,          100 000 population). The number of external causes of death has increased as
been some positive trends recently. The main issue of concern continues to be         well. Mortality and disability resulting from car accidents is a serious problem
poverty, which is the single most important contributor to ill-health. There has      and causes serious economic damage.
been an increase in tobacco consumption and drug use. With regards to                 The high prevalence of smoking among the adult population, and adolescents in
communicable diseases, the situation was at its worst in the middle of the 1990s      particular, represents a great health problem in Georgia. Fifty-three per cent of
(lower immunization coverage, re-emergence of communicable diseases)                  males and 15% of females in the 10–74 years agegroup were smokers in 1998.
followed by a slow recovery. Tuberculosis (TB), malaria, sexually transmitted         This is a 10% increase in both genders compared with 1985. The epidemic of
diseases and HIV/AIDS are still problems for the society.                             tobacco consumption is directly associated with the increased mortality and
Since becoming independent, Georgia has looked to new models for the health           morbidity related to cancer, cardiovascular diseases and respiratory diseases.
sector. The Ministry of Labour, Health and Social Affairs remains the key             The numbers of alcohol and illicit drug users have increased dramatically as a
strategic health decision-maker. Much of the decision-making power and                consequence of the difficult economic situation, the decline in living conditions,
responsibility for funding at the local level has been allocated to twelve regional   general frustration and pessimism.
health departments. The State United Social Insurance Fund and the Ministry of
Finance are the key financial players in the health care system. Decentralization     Georgia:in prospect is available at
has been a major component of the health reform process since 1995 and was
reiterated in the 2000–2009 strategic health plan. This has made most health care     Euros 155.00
providers financially and managerially autonomous. A plan to privatize                To know more about our report or to discuss this topic further
hospitals has been approved and the process is expected to take place in 2007.
                                                                                      please do not hesitate to contact us
Nearly all dental clinics and pharmacies have already been privatized.
                                                                                      Tel/Fax: +38 044 206 17 17/18
Government expenditure on health as a percentage of GDP dropped                       e-mail: office@smd.net.ua
Georgia:in prospect
                                                                                                             EECCA: Region Features
                                                                                                             Economic Development
                                                                                                             Pharmaceutical Market: Executive Summary
                                                                                                             Pharmaceutical Market: Main Features
                                                                                                             Pharmaceutical Market: Structure
                                                                                                             Per capita expenses
                                                                                                             Georgia
                                                                                                             Country profile
                                                                                                             Economy
                                                                                                             Healthcare system features
                                                                                                             Healthcare system funding
                                                                                                             Financial flows within the national health system
                                                                                                             Trends in healthcare expenditure, 2003-2007
                                                                                                             Structure of total healthcare expenditure 2001-2009
                                                                                                             Healthcare System Investment Attractiveness
                                                                                                             Georgia: Pharma Market
                                                                                                             Main features
                                                                                                             Weighted average cost of a pack by segments
                                                                                                             ATC 1 share. Total market, USD
                                                                                                             ATC 1 share. Total market, Units
                                                                                                             ATC 1 share. Rx segment, USD
                                                                                                             ATC 1 share. Rx segment, Units
DISCLAIMER                                                                                                   ATC 1 share. OTC segment, USD
All information contained in this publication
has been researched and compiled from sources                                                                ATC 1 share. OTC segment, Units
believed to be accurate and reliable at the time                                                             Leading corporations. Total market, USD
of publishing. However, SMD accepts no
liability whatsoever for any loss or damage
                                                                                                             Leading corporations. Total market, Units
resulting from errors, inaccuracies or omissions                                                             Leading corporations. Rx segment, USD
affecting any part of the publication. All                                                                   Leading corporations. Rx segment, Units
information is provided without warranty, and
SMD makes no representation of warranty of                                                                   Leading corporations. OTC segment, USD
any kind as to the accuracy or completeness of                                                               Leading corporations. OTC segment, Units
any information hereto contained.
                                                                                                             Georgia: Forecast for 2011-2013
Georgia:in prospect                                                                                          Pharmaceutical market, USD
© 2011 SMD
All information contained in this publication is copyrighted in the name of SMD (Support in Market Development), and as such no part of
this publication may be reproduced, repackaged, redistributed, resold in whole or in any part, or used in any form or by any means
graphic, electronic or mechanical, including photocopying, recording, taping, or by information storage or retrieval, or by any other means,
without the express written consent of the publisher.
SMD (Support in Market Development) - is a leading provider of market research,
sales management and forecasting services to the pharmaceutical industry.

Researches of:
· Pharmaceutics establishments' purchase and sale audit
· Hospital establishments' purchase audit
· Second distribution audit                                                Ukraine, 03680
· Import medicine analyses                                         Bojenko str., 86i, Kiev
· Doctor prescription analyses                             Tel/Fax: +38 044 206 17 17/18
· Ad Hoc research                                              e-mail: office@smd.net.ua
· Analytical services                                           http://www.smd.net.ua




                                           Georgia:in prospect
                                                                                      2010

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Georgian pharmaceutical market 2010

  • 2. Georgian Pharmaceutical Market The access to the pharmaceutical marketplace of any region is always paired with risks, challenges and political, financial and economical factors specific to each region. Georgia is situated in the central and western parts of the Caucasus. It borders substantially from just over 4 in 1991 to 0.70 in 1998 to 0.5 in 1999. Levels of Armenia, Azerbaijan, the Russian Federation and Turkey. On 9 April 1991, the financing are below those required to provide basic care to the population and Supreme Council of Georgia adopted a declaration on the independence of maintain the health care facilities. After the Rose Revolution in 2004, Georgia. On 31 July 1992, Georgia became the 179th Member of the United Government expenditure on health has been increasing both as a percentage of Nations. In early 2004, Georgia welcomed major changes in its political situation. GDP (from 1.37 in 2003 to 1.75 in 2005) and as percentage of total health Mr. Mikhail Saakashvili was elected President of Georgia by popular vote on 4 expenditure (from 26.6 in 2003 to 30.6 in 2005). Total health expenditure is January 2004. Georgia's main economic activities include: the cultivation of relatively low – 5.8% of GDP, of which a large part is private expenditure. agricultural products, such as citrus fruits, tea, hazelnuts, and grapes; mining of The leading cause of mortality among the Georgian population is manganese and copper; and the production of alcoholic and non-alcoholic noncommunicable diseases. There has been a certain increase in the number of beverages, metals, machinery, and chemicals by a relatively small industrial cardiovascular-related deaths (639.6 per 100 000 population, 2001). Malignancies sector. take second place among the main causes of death, though rates of mortality Owing to a significant decline in socioeconomic conditions in the 1990s the from malignancies are lower than in other newly independent states (98.7 per health status of the population deteriorated seriously. There have, however, 100 000 population). The number of external causes of death has increased as been some positive trends recently. The main issue of concern continues to be well. Mortality and disability resulting from car accidents is a serious problem poverty, which is the single most important contributor to ill-health. There has and causes serious economic damage. been an increase in tobacco consumption and drug use. With regards to The high prevalence of smoking among the adult population, and adolescents in communicable diseases, the situation was at its worst in the middle of the 1990s particular, represents a great health problem in Georgia. Fifty-three per cent of (lower immunization coverage, re-emergence of communicable diseases) males and 15% of females in the 10–74 years agegroup were smokers in 1998. followed by a slow recovery. Tuberculosis (TB), malaria, sexually transmitted This is a 10% increase in both genders compared with 1985. The epidemic of diseases and HIV/AIDS are still problems for the society. tobacco consumption is directly associated with the increased mortality and Since becoming independent, Georgia has looked to new models for the health morbidity related to cancer, cardiovascular diseases and respiratory diseases. sector. The Ministry of Labour, Health and Social Affairs remains the key The numbers of alcohol and illicit drug users have increased dramatically as a strategic health decision-maker. Much of the decision-making power and consequence of the difficult economic situation, the decline in living conditions, responsibility for funding at the local level has been allocated to twelve regional general frustration and pessimism. health departments. The State United Social Insurance Fund and the Ministry of Finance are the key financial players in the health care system. Decentralization Georgia:in prospect is available at has been a major component of the health reform process since 1995 and was reiterated in the 2000–2009 strategic health plan. This has made most health care Euros 155.00 providers financially and managerially autonomous. A plan to privatize To know more about our report or to discuss this topic further hospitals has been approved and the process is expected to take place in 2007. please do not hesitate to contact us Nearly all dental clinics and pharmacies have already been privatized. Tel/Fax: +38 044 206 17 17/18 Government expenditure on health as a percentage of GDP dropped e-mail: office@smd.net.ua
  • 3. Georgia:in prospect EECCA: Region Features Economic Development Pharmaceutical Market: Executive Summary Pharmaceutical Market: Main Features Pharmaceutical Market: Structure Per capita expenses Georgia Country profile Economy Healthcare system features Healthcare system funding Financial flows within the national health system Trends in healthcare expenditure, 2003-2007 Structure of total healthcare expenditure 2001-2009 Healthcare System Investment Attractiveness Georgia: Pharma Market Main features Weighted average cost of a pack by segments ATC 1 share. Total market, USD ATC 1 share. Total market, Units ATC 1 share. Rx segment, USD ATC 1 share. Rx segment, Units DISCLAIMER ATC 1 share. OTC segment, USD All information contained in this publication has been researched and compiled from sources ATC 1 share. OTC segment, Units believed to be accurate and reliable at the time Leading corporations. Total market, USD of publishing. However, SMD accepts no liability whatsoever for any loss or damage Leading corporations. Total market, Units resulting from errors, inaccuracies or omissions Leading corporations. Rx segment, USD affecting any part of the publication. All Leading corporations. Rx segment, Units information is provided without warranty, and SMD makes no representation of warranty of Leading corporations. OTC segment, USD any kind as to the accuracy or completeness of Leading corporations. OTC segment, Units any information hereto contained. Georgia: Forecast for 2011-2013 Georgia:in prospect Pharmaceutical market, USD © 2011 SMD All information contained in this publication is copyrighted in the name of SMD (Support in Market Development), and as such no part of this publication may be reproduced, repackaged, redistributed, resold in whole or in any part, or used in any form or by any means graphic, electronic or mechanical, including photocopying, recording, taping, or by information storage or retrieval, or by any other means, without the express written consent of the publisher.
  • 4. SMD (Support in Market Development) - is a leading provider of market research, sales management and forecasting services to the pharmaceutical industry. Researches of: · Pharmaceutics establishments' purchase and sale audit · Hospital establishments' purchase audit · Second distribution audit Ukraine, 03680 · Import medicine analyses Bojenko str., 86i, Kiev · Doctor prescription analyses Tel/Fax: +38 044 206 17 17/18 · Ad Hoc research e-mail: office@smd.net.ua · Analytical services http://www.smd.net.ua Georgia:in prospect 2010