The document discusses how LocalAdLink uses geo-targeting technology to display targeted online advertisements and business listings based on a website visitor's location. It explains that IP addresses provide location data and LocalAdLink detects users' IP addresses to show local listings. In some cases where an IP address corresponds to a large region, users can enter their zip code to view more specific local listings.

1. The easiest and most affordable way to advertise online.
LocalAdLink uses geo-targeting technology which determines the IP Address of a
website visitor and delivers targeted content to that visitor based on their location.
How IP Addresses Work:
Every computer on the internet is assigned a unique IP address by their internet service provider (ISP), such as Cox
Cable, Verizon, etc. An IP Address provides location information of a computer such as country, region, and city. An IP
address is much like a mailing address but for your home computer. Everyone has a unique address and it allows other
computers to know where you or your ISP is in the world.
Geo-targeting of Ads on LocalAdLink.com
When you first arrive at LocalAdLink.com, the website detects your IP address and related location information
provided by your ISP. Using this location data with our geo-targeting technology, business listings in your area are
displayed.
When you find yourself in a situation where LocalAdLink.com shows you
listings that are not from your area, simply go to the top right of the page
to the “Find Businesses in your local area” section and submit your loca-
tion information (zip code, city, town, state or area code) in order to dis-
play the listings in your area. This special case is required since some
ISP companies will purchase a large block of IP addresses and regis-
ter them all with their company’s physical mailing address. This type of
setup on the ISP’s end will cause business listings from another area
(the area in which your ISP registered the large block of IP addresses)
to be displayed. This is most likely to occur when you are connecting to
the internet from hotels, smaller communities or AOL service.
Geo-targeting of Ads on BOOMj and Affiliate
Partner Websites
BOOMj and their affiliate partners utilize LocalAdLink’s proprietary ad
server software in order to display LocalAdLink business listings on their
website. The ad server software uses the same LocalAdLink geo-tar-
geting technology in order to display business listings in your area. The
ad server will detect their IP address and show LocalAdLink business
listings based on where their ISP tells them they are located. Some us-
ers may get ads that are in another area, but nationwide that is about
17% of the population. When you find yourself in a situation where
LocalAdLink.com shows you listings that are not from your area, simply
go to the top right of the page to the “Find Businesses in your local area”
section and submit your location information (zip code, city, town, state
or area code) in order to display the listings in your area.
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2. The easiest and most affordable way to advertise online.
How Zip Code Targeting Works:
When a new listing is added to LocalAdLink, our system will ask you to target the zip codes that you would like your listing and
advertisements to show up in.
When someone types in the search for a business by zip code on LocalAdLink.com, business listings set up to be targeted
to that specific zip code will be displayed. If a user types in a town to search by, business listings will be displayed if any of
your targeted zip codes are in that town.
If a user goes to another website and that website has our ad server on it, business listings will be displayed if their IP ad-
dress identifies them belonging to the town that one of your targeted zip codes may belong to.
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