The University of Bolton, University of Salford and Transmedia consultants Bellyfeel, have teamed up for an innovative live event in MediaCityUK at 1pm on the 22nd November 2013.

1. Geo StoryworldTransmedia Showcase in
Manchester – How To Create and Distribute
Stories to Modern Audiences
Manchester UK, November 13, 2013 – The University of Bolton, University of Salford
and Transmedia consultantsBellyfeel, have teamed up for an innovative live event in
MediaCityUK at 1pm on the 22nd November 2013 where they will premiere a brand new
interactive story format, plus showcase a selection of the latest Geo Transmedia
storytelling projects made in the North West region.
“Geo Storyworlds - The Future of News, Entertainment and Storytelling” is a one hour
interactive showcase featuring stories for new devices and platforms, and the lowdown
on where these new types of media will take us in the next five years.
The event which is part of Salford Media Festival’s “Next Generation”, is for students,
creatives, storytellers, producers and business owners who want to learn more about
interactive location based storytelling and see how these projects are made; from start to
finish.
Featured projects:
On Location – a geo locative storytelling system for education and the real world that
pins local stories to the global map and vice versa. Filling the gap between network news
and local voices, part aggregation, part user generated content, On Location drives local
involvement and thrives on participation from communities and individuals.
(http://www.onlocation.org.uk)
Bolton Storyworld – like the X-Files but set in Bolton – written by students, made by
students and starring students. A new type of story that mixes Social Media, Games,
Web, Email, Mobile and Live Events - blending fact and fiction into an immersive
imaginary version of modern day Bolton where quite literally - anything might happen!
(http://www.boltonstoryworld.com)
In addition, the brand new interactive mobile story format being premiered at the event is
described by Bellyfeel’s Krishna Stott, “This is a new idea to keep things fresh on the day
that of course could fall flat on its face. But we have to keep trying new formats out and it
will be fun to see if it actually works. Prepare to be amazed – or something else entirely!”
Anna Zaluczkowska, Senior Lecturer in Media at University of Bolton said, “Both
Universities have been developing these new storytelling formats in conjunction with

2. Bellyfeel for a couple of years and we are now ready to show them off - in all their
ragged glory.”
Alex Fenton of the University of Salford’s Centre for Business said, “MediaCityUk is at
the beginning of its story and we would love you to join us for our Geo StoryWorlds
event in the hope that experiencing the weave of our Storyworlds will inspire you to
weave your own.”
Find out more at: http://www.geostoryworlds.co.uk/
Book a place here: http://www.eventbrite.co.uk/event/9124590897 (limited seats)
WHEN and WHERE?
22nd November 2013 – 1pm – for 1 hour
At the Digital Performance Lab, University of Salford, MediaCityUK, Salford, M50 2HE
(featuring the biggest HD screen in Europe)
http://www.salford.ac.uk/about-us/travel/mediacityuk
http://www.salford.ac.uk/__data/assets/pdf_file/0011/42500/MediaCity-map...
Speakers:
Alex Fenton – University of Salford, Centre for Digital Business
Alex works for Salford Business School and is a member of The Centre for Digital
Business. In previous roles, Alex has worked as a Senior Technical developer and ran a
digital development and training company owned by the University of Salford.
Krishna Stott – Managing Director of Bellyfeel
Krishna runs Bellyfeel, a transmedia development and consultancy company based in
Manchester. A pioneer of interactive media, he has won international awards for his
creative projects and now helps media producers to future proof their business by
expanding audiences and increasing revenue through new types of storytelling.
Anna Zaluczkowska – Senior Lecturer in Media at University of Bolton
Anna is a writer, academic and filmmaker and currently teaches screenwriting at the
University of Bolton. Anna has worked as an editor, producer and writer for film and TV
and is currently developing and writing transmedia projects as part of her practice based
research.
Bellyfeel:
Webby Award winning Bellyfeel is a leader in media consultancy, serving clients in the
UK and USA. Krishna describes their work, “We help TV and Film companies to
strategically future proof their business using new devices, platforms and technology.”

3. Contact:
Richard Davis, Storyworld Editor
Bellyfeel Limited
110 Timber Wharf, Castlefield
Manchester, M15 4LD, UK
+44 (0)161 832 1472
info@bellyfeel.co.uk
http://www.bellyfeel.co.uk