Farooq Ansari, Reading Room


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Digital agency director offers a view from inside Manchester's tech community

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Farooq Ansari, Reading Room

  1. 1. PPG Reading Room Manchester
  2. 2. An Introduction
  3. 3. A little about us 1 6 180 Digital agency Independently owned and managed since 1996 Offices families Each office feels like a small agency family Passionate individuals Large independent agency, small passionate culture
  4. 4. Social Digital Strategy Mobile Video Production e-commerce Research Branding Social Curation e-CRM Campaigns Tablet design Analytics Full service Agency What we doWhat we do
  5. 5. 1 10 150 Best Companies Award “One to Watch” Reading Room featured in the Sunday Times „Best Companies One to Watch” list in 2010 demonstrating high levels of employee engagement Forrester Wave UK top 10 interactive Agency (No.1 in UX) Central focus on measurable effectiveness from digital platforms Over 150 awards in digital Ranked 3rd: B2B Marketing UK Agency League Table 2011 Number 2: Marketing Week YouGov Agency Reputation Survey 2011 Winner: European Seal of E-Excellence 2010 Our work as judged by our peers
  6. 6. Recent Awards The Drum Design 100 Number 4: Reading Room Best in Class Fairtrade on the Road NES Global Talent Commonwealth War Graves Commission The Drum Digital 100 Number 29 overall : Reading Room Number 9 for Design and Build: Reading Room
  7. 7. Why Manchester?
  8. 8. Manchester: A Digital City 7 “Manchester will sit at the centre of a network of innovative, knowledge- based industries, employing 80,000 new residents, by 2027” HSBC “Growing British Business”
  9. 9. Manchester: Reading Room • We‟ve been here since 2005, based in the Northern Quarter • Currently 20 staff in the Manchester office • Our ethos is “no-nonsense digital” – pragmatic, cost effective and technology agnostic • We work across a range of sectors, including enterprise, higher education, arts, culture & heritage and local government • Our portfolio is a microcosm of Manchester (and the North West‟s) diverse economy 8
  10. 10. Manchester: A Digital City • A very healthy agency scene • Start-ups: The Sharp Project, Techcelerate, TechHub • Manchester Science Park: 500 companies • The universities: Manchester Metropolitan University, University of Manchester, Salford University • MediaCityUK: £950 million development 9
  11. 11. Manchester: A Digital City • 4G and ultrafast broadband pioneer • £12m government funding to get ultrafast broadband to 6,200 businesses by 2015 • £650m Enterprise Zone at Manchester Airport to create 10,000 full-time jobs by 2027 10
  12. 12. Manchester: Our Perspective & Experience • A good supply of highly competent staff at all levels • Particularly strong in certain areas such as UX and front- end • A very strong higher education presence and a vibrant digital scene suggests a promising future • Also a plentiful supply of office space, particularly of the kind sought by digital agencies/start-ups 11
  13. 13. Manchester: A perfect storm of opportunity, community and technology 12
  14. 14. Some Of Our Work
  15. 15. MMUInternational Reading Room worked with the MMU International team to design and prototype a striking and finger friendly website that works seamlessly across desktop and tablet. Aimed at both prospective and current international students, the website informs and engages them through rich interactive content, including the animated How to Apply and Applying for a Visa tools and Take a Tour carousel and pop up gallery.
  16. 16. Salvaged : Restoring the Sirens &Ulysses Manchester City Galleries came to Reading Room wanting a way to bring a specific piece of restored art to life in an online environment. We proposed and created a microsite which promote interaction with the work for users at home as well as in the actual exhibition itself where we placed an iPad in front of the physical painting so users can scroll through the timeline of how the painting came to be in front of them.
  17. 17. John Rylands : First Impressions The John Rylands embarked on a hugely exciting project to tell our nations readers and lovers of literature, the fascinating story of the printed word. To deliver this message online, Reading Room built a highly interactive site with a moving graphical map and timeline, „make your own printers mark‟ and see „text through time‟ features, to allow people of ages to engage with the story benefits from the hugely significant cultural story being told through the site.
  18. 18. AskMalawi.TV An innovative solution to ensure that the work done by Faritrade, and its underlying message, is disseminated to the wider world in an engaging and compellnig manner. We have 3 pigs
  19. 19. Eureka!The National Children‟s Museum Eureka! wanted a site that emulated the offline sensory explosion the museum offers to its visitors. Reading Room created a fully responsive WordPress site that reflects the values of learning through play by creating a flexible and fun site, packed with engagement tools, that offers adults what they need and children what they want.
  20. 20. Peoples History Museum We brought this new brand to life online - a dramatic shift away from tradition whilst staying true to the essence of the museum.