Martin Generoso outlines his 20-year marketing plan to become a neurosurgeon who helps others. His vision is to understand himself through reflection and master the human brain to help those in need. Over the next 20 years, he aims to earn a master's degree, be a good role model and student, and provide guidance to others. He is influenced by movies about realizing human potential and serving others. His goals for 2025 are to be a happily married neurosurgeon, run a neurosurgery center, teach, and conduct medical missions. He will promote his practice through word-of-mouth, lectures, and international training. Measuring his success includes increasing patients, establishing his center, being seen as a

1. The MASTER plan 20 yr Marketing Plan for Master Marts Martin Generoso October 13, 2010

2. Taking up a MASTERS course The Curriculum Beginning with the end in mind (Vision/ Mission) earning the degree (Roles) Constant improvements (Monitors) MASTERMARTS (my brand)… Life’s influence… The long road ahead… Applying the 4 P’s… The measures of success… In Conclusion

3. Begin with the end in mind… VISION/ MISSION My purpose in life is to know myself more by continuous reflection, and be able MASTER who I am. In doing so, I hope to be able to MASTER the human brain and to help those in need by becoming the best NEUROSURGEON-for-others.

4. the MASTERS degree Being a Loving son Being a good role model Being a good student Being a guiding light for others

5. A loving son and grandson…

6. A good role model…

7. A dedicated student…

8. A guiding light for others…

9. Constant improvements… Frequent reflections and going on the balcony Class performance Constantly attending medical and surgical missions

10. This is My Brand Today MASTERMARTS MASTER aston MARTIN GENEROSO brandy neurosurgeon

11. Life’s influences MOVIE: COACH CARTER “ Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine as children do. It's not just in some of us; it is in everyone. And as we let our own lights shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” http://blogs.trb.com/community/news/davie/forum/2009/02/

12. Life’s influences MOVIE: COACH CARTER For me: This movie yearns me to do more each and every day. Realizing the human potential, and being able to control it in order to serve others, this brings me life. http://blogs.trb.com/community/news/davie/forum/2009/02/

13. Life’s influences MOVIE: The Guardian “ So others may live” - My career path as a doctor-for-others http://www.impawards.com/2006/guardian_ver2.html

14. The 20 year journey is worth it… Here and Now 25 yrs old Medical clerk Still a dreamer Idealistic End in Mind 45 years old Happily married Kids studying in Ateneo/Miriam Neurosurgeon NeuroCenter owner ASMPH professor Medical/surgical missions advocate

15. Applying the 4 P’s Product Great service Successful neurosurgeries/giving the best treatment possible Very good patient rapport, making the patient feel important Promotion Through word-of-mouth through my patients Having more avenues for exposure – giving lectures and talks to peers, further training abroad, being part of many group practices

16. Applying the 4 P’s Price According to the neurosurgical society’s recommendations Giving the patients fair prices and at par to what they can only afford Place Having a private practice in The Medical City Practicing in a government/charity institution Doing pro-bono work in the provinces/surgical missions

17. The measures of success… Increase in patient volume When the NeuroCenter/group practice has been established When patients regards me as a good physician not just for my clinical acumen but also how I deal with them When my students learn and apply what I teach Being financially stable (at least P10 million in the bank) Kids studying in private schools (Ateneo, Miriam)

18. My Conclusion & Subtitle: MASTERY for myself and for others… The path to MASTERY is long and hard. Constant learning and re-learning is needed. Self-MASTERY entails always looking within and knowing myself day by day. It is in this that I may then be able to serve others. In line with this, MASTERY of the human BRAIN, its functions, its anatomy, and its relation to how people are, is essential to becoming a neurosurgeon-for-others.

19. The MASTER plan 20 yr Marketing Plan for Master Marts Martin Generoso October 13, 2009