SlideShare a Scribd company logo
research
evidence
stereotypes
GENDER
Integronomia
ergonomics and sustainability - research, consultancy, design
www.integronomia.it
These slides contain data that researchers, in different subjects, published in scientific journals
Sonia R. Marino
architect and european ergonomist
Biology, physiology,
genetics…
www.integronomia.it
Prototype of the worker
•  Male, 40 year old, 70 Kg
•  Usually the cooling standards of
the offices are based on the
metabolism of this prototype of
the worker
70 Kg
=
www.integronomia.it
Sustainable cooling?
It based on women
•  Women have a slightly
lower metabolic rate than
men, therefor women would
be at ease even in less
cooled environments
Review of current climate standards
would reduce waste of energy
www.integronomia.it
Gender and immune system
•  The activation and suppressing of genes of the immune
system is different between men and women
•  That difference could explain the higher incidence of
autoimmune diseases in women
•  It is necessary to produce "gender drugs” that calculate
the differences
www.integronomia.it
Pain and gender
•  And pain ?
•  Microglia, a particular group of immune cells, transmit the
pain to the male brain, cells T and B in the female brain
www.integronomia.it
Stress, anxiety,
performance …
www.integronomia.it
Dangerous situations
•  At the sight of the negative images, in women the areas
related to pain and pleasure with centers become more
activated, men those involved in decision-making
processes and the autonomic nervous system
•  This could indicate that faced with dangerous situation
the man has a greater propensity to action
www.integronomia.it
Gender anxiety!
•  Women are more anxious
•  It seems due to a genetic
variant in the brain which
leads to a dysregulation of
serotonin
www.integronomia.it
Stress, empathic abilities and
gender
•  Basically males under stress become more self-centered
and less empathetic
•  For women, it is quite the opposite, they become more
"prosocial"
www.integronomia.it
Alcool, performance and gender
•  Subjects had to press a green button when a green light
blinked, they did not had to do anything if a blue button
blinked
•  Tipsy subjects were less and less able to keep from
pressing the blue light button, but the performance of the
men were three times worse than those of women
www.integronomia.it
Pilots and plane crashes
•  Men and women both cause plane crashes, but ... men
drivers tend to have accidents because of distraction, or
bad decisions, like flying in bad weather or on a plane
with known technical issues
•  Generally women are more cautious
www.integronomia.it
We know the female is
peaceful …
Franz Xaver Simm
www.integronomia.it
Hurricanes …
•  In the United States, hurricanes with female names
cause a greater number of victims than ”male" hurricanes
www.integronomia.it
… stereotypes are dangerous
•  The discrepancy is due to a psychological phenomenon
related to gender stereotypes
•  Hurricanes with a female name are perceived as less
violent, more weak, therefore the people do not follow
the precautionary measures and evacuation directives !!!
After Katrina, 2005
www.integronomia.it
Perception's diversity,
colours and …
www.integronomia.it
Different communication
•  The male brain circuits are optimized for good
communication within each hemisphere, in female brain
communication there is better between the two
hemispheres
•  In the cerebellum exactly the opposite happens
www.integronomia.it
Women prefer pink …
•  In every civilization and culture,
there is this preference that
probably is due to a natural
predilection, selection started at the
time of the hunter-gatherer
societies when women would have
developed a special sensitivity and
attention to the reddish color of the
ripe fruits
www.integronomia.it
… though the colour blue
•  Universally the color blue likes more
•  For this preference the reason could be in good time and
good and clean source water its signal value
www.integronomia.it
Women at risk blindness
•  A study on blindness showed that in the world about two-
thirds of blind people are women
•  In the underdeveloped areas 40% of women are more
likely to be blind than men
•  The phenomenon is not only connected to the disastrous
situation in which women often live in third world
countries, indeed the difference is even higher in
industrialized nations
www.integronomia.it
Colour or movement
•  Gender difference in the
concentration of receptors in cells
of the visual cortex during
embryogenesis results some
differences in the architecture
perception
•  Women excel in the discrimination
of color tone shades, men in the
ability to capture changes in the
fast-moving stimuli
www.integronomia.it
Gender and visual memory
•  Women memorize better
human physical appearance,
clothing or face strangers they
meet
•  The difference between the
sexes is not great, but it is
indicative of another different
interpersonal sensitivity area
between women and men
www.integronomia.it
Colour perception
•  The achromatopsia, partial or total color blindness, is
caused by changes in the genes for the opsin, a protein
contained in the rods, especially in men
•  The red opsin would have been maintained by natural
selection to provide to humans a better color perception,
especially women
www.integronomia.it
Red or green face ?
•  In male caucasians the spectrum of light from the face is
more shifted toward the red end of the spectrum. In
female caucasians generally it lies at the green end
•  The discovery could have interesting implications for the
development of technologies for facial recognition
www.integronomia.it
Orientate, look for, …
www.integronomia.it
Find the products and lines
•  Women are faster than men in finding products on
shelves and in choosing between similar products, and
they have a better sense of direction at the supermarket
•  Men seem to be faster in finding parking space and they
are more apt in queuing up and pay at the check-out
counter
www.integronomia.it
Orientate: map or memories ?
•  Men are better in reading road maps than women, but if
it is to reach a known destination the female brain keeps
better track of the points of reference
www.integronomia.it
Mind map
•  The subjects were monitored to verify how much energy
is depleted to pick some mushrooms
•  Although there were no major differences in the number
of mushrooms they picked men climbed over the
mountains and consuming more energy 70% than
women
•  Women stopped more often but they gave the
impression of knowing exactly where to go
www.integronomia.it
Love, where are the
•  Women decide better search strategies faster than men
•  A study tested the behavior of individuals when they
search for objects: men were very good at discovering
the hidden ones, women were great when it came to
remembering where those objects had been put
www.integronomia.it
Preconceptions and
prejudices
It is easier to break an atom than a prejudice
www.integronomia.it
Gender disparities in online sales
•  If a woman sells a thing on eBay, she gets a much lower
price than a salesman
•  With the same product, women receive fewer deals
www.integronomia.it
Blah blah blah …
•  Women say an average of 16,215 daily words, against
15,669 for men
•  The difference, about 3% on average, does not appear
statistically significant
•  Until now it was believed that women said about 20,000
daily words against 7,000 for men
www.integronomia.it
Beyond gender differences
•  Most brains are a diverse mosaic of female, male and
intermediate characteristics
•  Despite the existence of gender differences in the brain,
it cannot be asserted the existence of two distinct
categories: "male brain" and "female brain"
www.integronomia.it
Sense of humour
•  According to Christie Nicholson,
“Gender humor", for a woman who has
a sense of humour is the person who
makes her laugh, for a man who
laughs at his jokes
•  When relationship continues, recent
studies show that the male humour
becomes less important, but the
woman’s irony becomes a blessing
www.integronomia.it
Less different than we think
•  Neurological differences between
males and females are minimal,
compared to the impositions of the
social norms; for instance, male
children like the dolls just like
female children, some time after in
preschool age the differences starts
when adults suggest the roles
Environmental factors condition
more than we think
www.integronomia.it

More Related Content

Similar to Gender: research evidence stereotypes

History Essay Topics For High School Students
History Essay Topics For High School StudentsHistory Essay Topics For High School Students
History Essay Topics For High School Students
Mandy Chavez
 
10 myths about psychology
10 myths about psychology10 myths about psychology
10 myths about psychology
TED Talks
 
University Of Rochester Supplement Essay 2014
University Of Rochester Supplement Essay 2014University Of Rochester Supplement Essay 2014
University Of Rochester Supplement Essay 2014
Michelle Green
 
Gender and Age10CHAPTERIn Tunis, the capital of Tunisi.docx
Gender and Age10CHAPTERIn Tunis, the capital of Tunisi.docxGender and Age10CHAPTERIn Tunis, the capital of Tunisi.docx
Gender and Age10CHAPTERIn Tunis, the capital of Tunisi.docx
hanneloremccaffery
 
How Should Students Write Scholarship Essay - WanderGlobe
How Should Students Write Scholarship Essay - WanderGlobeHow Should Students Write Scholarship Essay - WanderGlobe
How Should Students Write Scholarship Essay - WanderGlobe
Kris Cundiff
 
Essay On Karl Marx Theory. Online assignment writing service.
Essay On Karl Marx Theory. Online assignment writing service.Essay On Karl Marx Theory. Online assignment writing service.
Essay On Karl Marx Theory. Online assignment writing service.
Lisa Laseter
 
The compote tree
The compote treeThe compote tree
The compote tree
moongolfer
 
Romeo Juliet Essay Prompts. Online assignment writing service.
Romeo Juliet Essay Prompts. Online assignment writing service.Romeo Juliet Essay Prompts. Online assignment writing service.
Romeo Juliet Essay Prompts. Online assignment writing service.
Elizabeth Johnson
 
Essay Writing On My Mother
Essay Writing On My MotherEssay Writing On My Mother
Essay Writing On My Mother
Evelin Santos
 
Pay To Write An Essay By Customa. Online assignment writing service.
Pay To Write An Essay By Customa. Online assignment writing service.Pay To Write An Essay By Customa. Online assignment writing service.
Pay To Write An Essay By Customa. Online assignment writing service.
Ioulia King
 
Same Sex Marriage Essays.pdf
Same Sex Marriage Essays.pdfSame Sex Marriage Essays.pdf
Same Sex Marriage Essays.pdf
Linda Roy
 
Good Thesis Statements For A Narrative Essay
Good Thesis Statements For A Narrative EssayGood Thesis Statements For A Narrative Essay
Good Thesis Statements For A Narrative Essay
Michelle Price
 

Similar to Gender: research evidence stereotypes (12)

History Essay Topics For High School Students
History Essay Topics For High School StudentsHistory Essay Topics For High School Students
History Essay Topics For High School Students
 
10 myths about psychology
10 myths about psychology10 myths about psychology
10 myths about psychology
 
University Of Rochester Supplement Essay 2014
University Of Rochester Supplement Essay 2014University Of Rochester Supplement Essay 2014
University Of Rochester Supplement Essay 2014
 
Gender and Age10CHAPTERIn Tunis, the capital of Tunisi.docx
Gender and Age10CHAPTERIn Tunis, the capital of Tunisi.docxGender and Age10CHAPTERIn Tunis, the capital of Tunisi.docx
Gender and Age10CHAPTERIn Tunis, the capital of Tunisi.docx
 
How Should Students Write Scholarship Essay - WanderGlobe
How Should Students Write Scholarship Essay - WanderGlobeHow Should Students Write Scholarship Essay - WanderGlobe
How Should Students Write Scholarship Essay - WanderGlobe
 
Essay On Karl Marx Theory. Online assignment writing service.
Essay On Karl Marx Theory. Online assignment writing service.Essay On Karl Marx Theory. Online assignment writing service.
Essay On Karl Marx Theory. Online assignment writing service.
 
The compote tree
The compote treeThe compote tree
The compote tree
 
Romeo Juliet Essay Prompts. Online assignment writing service.
Romeo Juliet Essay Prompts. Online assignment writing service.Romeo Juliet Essay Prompts. Online assignment writing service.
Romeo Juliet Essay Prompts. Online assignment writing service.
 
Essay Writing On My Mother
Essay Writing On My MotherEssay Writing On My Mother
Essay Writing On My Mother
 
Pay To Write An Essay By Customa. Online assignment writing service.
Pay To Write An Essay By Customa. Online assignment writing service.Pay To Write An Essay By Customa. Online assignment writing service.
Pay To Write An Essay By Customa. Online assignment writing service.
 
Same Sex Marriage Essays.pdf
Same Sex Marriage Essays.pdfSame Sex Marriage Essays.pdf
Same Sex Marriage Essays.pdf
 
Good Thesis Statements For A Narrative Essay
Good Thesis Statements For A Narrative EssayGood Thesis Statements For A Narrative Essay
Good Thesis Statements For A Narrative Essay
 

Recently uploaded

20240710 ACMJ Diagrams Set 3.docx . Apache, Csharp, Mysql, Javascript stack a...
20240710 ACMJ Diagrams Set 3.docx . Apache, Csharp, Mysql, Javascript stack a...20240710 ACMJ Diagrams Set 3.docx . Apache, Csharp, Mysql, Javascript stack a...
20240710 ACMJ Diagrams Set 3.docx . Apache, Csharp, Mysql, Javascript stack a...
Sharon Liu
 
Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...
Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...
Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...
Sérgio Sacani
 
MARIGREEN PROJECT - overview, Oana Cristina Pârvulescu
MARIGREEN PROJECT - overview, Oana Cristina PârvulescuMARIGREEN PROJECT - overview, Oana Cristina Pârvulescu
MARIGREEN PROJECT - overview, Oana Cristina Pârvulescu
Faculty of Applied Chemistry and Materials Science
 
Adjusted NuGOweek 2024 Ghent programme flyer
Adjusted NuGOweek 2024 Ghent programme flyerAdjusted NuGOweek 2024 Ghent programme flyer
Adjusted NuGOweek 2024 Ghent programme flyer
pablovgd
 
End of pipe treatment: Unlocking the potential of RAS waste - Carlos Octavio ...
End of pipe treatment: Unlocking the potential of RAS waste - Carlos Octavio ...End of pipe treatment: Unlocking the potential of RAS waste - Carlos Octavio ...
End of pipe treatment: Unlocking the potential of RAS waste - Carlos Octavio ...
Faculty of Applied Chemistry and Materials Science
 
THE ESSENCE OF CHANGE CHAPTER ,energy,conversion,life is easy,laws of physics
THE ESSENCE OF CHANGE CHAPTER ,energy,conversion,life is easy,laws of physicsTHE ESSENCE OF CHANGE CHAPTER ,energy,conversion,life is easy,laws of physics
THE ESSENCE OF CHANGE CHAPTER ,energy,conversion,life is easy,laws of physics
Dr. sreeremya S
 
MCQ in Electrostatics. for class XII pptx
MCQ in Electrostatics. for class XII  pptxMCQ in Electrostatics. for class XII  pptx
MCQ in Electrostatics. for class XII pptx
ArunachalamM22
 
Concept of Balanced Diet & Nutrients.pdf
Concept of Balanced Diet & Nutrients.pdfConcept of Balanced Diet & Nutrients.pdf
Concept of Balanced Diet & Nutrients.pdf
SELF-EXPLANATORY
 
SCIENCEgfvhvhvkjkbbjjbbjvhvhvhvjkvjvjvjj.pptx
SCIENCEgfvhvhvkjkbbjjbbjvhvhvhvjkvjvjvjj.pptxSCIENCEgfvhvhvkjkbbjjbbjvhvhvhvjkvjvjvjj.pptx
SCIENCEgfvhvhvkjkbbjjbbjvhvhvhvjkvjvjvjj.pptx
WALTONMARBRUCAL
 
Pancreas_functional anatomy_enzymes.pptx
Pancreas_functional anatomy_enzymes.pptxPancreas_functional anatomy_enzymes.pptx
Pancreas_functional anatomy_enzymes.pptx
muralinath2
 
The Dynamical Origins of the Dark Comets and a Proposed Evolutionary Track
The Dynamical Origins of the Dark Comets and a Proposed Evolutionary TrackThe Dynamical Origins of the Dark Comets and a Proposed Evolutionary Track
The Dynamical Origins of the Dark Comets and a Proposed Evolutionary Track
Sérgio Sacani
 
BIOPHYSICS Interactions of molecules in 3-D space-determining binding and.pptx
BIOPHYSICS Interactions of molecules in 3-D space-determining binding and.pptxBIOPHYSICS Interactions of molecules in 3-D space-determining binding and.pptx
BIOPHYSICS Interactions of molecules in 3-D space-determining binding and.pptx
alishyt102010
 
Testing the Son of God Hypothesis (Jesus Christ)
Testing the Son of God Hypothesis (Jesus Christ)Testing the Son of God Hypothesis (Jesus Christ)
Testing the Son of God Hypothesis (Jesus Christ)
Robert Luk
 
Complementary interstellar detections from the heliotail
Complementary interstellar detections from the heliotailComplementary interstellar detections from the heliotail
Complementary interstellar detections from the heliotail
Sérgio Sacani
 
Phytoremediation: Harnessing Nature's Power with Phytoremediation
Phytoremediation: Harnessing Nature's Power with PhytoremediationPhytoremediation: Harnessing Nature's Power with Phytoremediation
Phytoremediation: Harnessing Nature's Power with Phytoremediation
Gurjant Singh
 
Analytical methods for blue residues characterization - Oana Crina Bujor
Analytical methods for blue residues characterization - Oana Crina BujorAnalytical methods for blue residues characterization - Oana Crina Bujor
Analytical methods for blue residues characterization - Oana Crina Bujor
Faculty of Applied Chemistry and Materials Science
 
[1] Data Mining - Concepts and Techniques (3rd Ed).pdf
[1] Data Mining - Concepts and Techniques (3rd Ed).pdf[1] Data Mining - Concepts and Techniques (3rd Ed).pdf
[1] Data Mining - Concepts and Techniques (3rd Ed).pdf
PANDURANGLAWATE1
 
Lunar Mobility Drivers and Needs - Artemis
Lunar Mobility Drivers and Needs - ArtemisLunar Mobility Drivers and Needs - Artemis
Lunar Mobility Drivers and Needs - Artemis
Sérgio Sacani
 
Introduction to Space (Our Solar System)
Introduction to Space (Our Solar System)Introduction to Space (Our Solar System)
Introduction to Space (Our Solar System)
vanshgarg8002
 
Plant Kingdom BioHack class 11 neet ....
Plant Kingdom BioHack class 11 neet ....Plant Kingdom BioHack class 11 neet ....
Plant Kingdom BioHack class 11 neet ....
anushkakharat13
 

Recently uploaded (20)

20240710 ACMJ Diagrams Set 3.docx . Apache, Csharp, Mysql, Javascript stack a...
20240710 ACMJ Diagrams Set 3.docx . Apache, Csharp, Mysql, Javascript stack a...20240710 ACMJ Diagrams Set 3.docx . Apache, Csharp, Mysql, Javascript stack a...
20240710 ACMJ Diagrams Set 3.docx . Apache, Csharp, Mysql, Javascript stack a...
 
Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...
Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...
Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...
 
MARIGREEN PROJECT - overview, Oana Cristina Pârvulescu
MARIGREEN PROJECT - overview, Oana Cristina PârvulescuMARIGREEN PROJECT - overview, Oana Cristina Pârvulescu
MARIGREEN PROJECT - overview, Oana Cristina Pârvulescu
 
Adjusted NuGOweek 2024 Ghent programme flyer
Adjusted NuGOweek 2024 Ghent programme flyerAdjusted NuGOweek 2024 Ghent programme flyer
Adjusted NuGOweek 2024 Ghent programme flyer
 
End of pipe treatment: Unlocking the potential of RAS waste - Carlos Octavio ...
End of pipe treatment: Unlocking the potential of RAS waste - Carlos Octavio ...End of pipe treatment: Unlocking the potential of RAS waste - Carlos Octavio ...
End of pipe treatment: Unlocking the potential of RAS waste - Carlos Octavio ...
 
THE ESSENCE OF CHANGE CHAPTER ,energy,conversion,life is easy,laws of physics
THE ESSENCE OF CHANGE CHAPTER ,energy,conversion,life is easy,laws of physicsTHE ESSENCE OF CHANGE CHAPTER ,energy,conversion,life is easy,laws of physics
THE ESSENCE OF CHANGE CHAPTER ,energy,conversion,life is easy,laws of physics
 
MCQ in Electrostatics. for class XII pptx
MCQ in Electrostatics. for class XII  pptxMCQ in Electrostatics. for class XII  pptx
MCQ in Electrostatics. for class XII pptx
 
Concept of Balanced Diet & Nutrients.pdf
Concept of Balanced Diet & Nutrients.pdfConcept of Balanced Diet & Nutrients.pdf
Concept of Balanced Diet & Nutrients.pdf
 
SCIENCEgfvhvhvkjkbbjjbbjvhvhvhvjkvjvjvjj.pptx
SCIENCEgfvhvhvkjkbbjjbbjvhvhvhvjkvjvjvjj.pptxSCIENCEgfvhvhvkjkbbjjbbjvhvhvhvjkvjvjvjj.pptx
SCIENCEgfvhvhvkjkbbjjbbjvhvhvhvjkvjvjvjj.pptx
 
Pancreas_functional anatomy_enzymes.pptx
Pancreas_functional anatomy_enzymes.pptxPancreas_functional anatomy_enzymes.pptx
Pancreas_functional anatomy_enzymes.pptx
 
The Dynamical Origins of the Dark Comets and a Proposed Evolutionary Track
The Dynamical Origins of the Dark Comets and a Proposed Evolutionary TrackThe Dynamical Origins of the Dark Comets and a Proposed Evolutionary Track
The Dynamical Origins of the Dark Comets and a Proposed Evolutionary Track
 
BIOPHYSICS Interactions of molecules in 3-D space-determining binding and.pptx
BIOPHYSICS Interactions of molecules in 3-D space-determining binding and.pptxBIOPHYSICS Interactions of molecules in 3-D space-determining binding and.pptx
BIOPHYSICS Interactions of molecules in 3-D space-determining binding and.pptx
 
Testing the Son of God Hypothesis (Jesus Christ)
Testing the Son of God Hypothesis (Jesus Christ)Testing the Son of God Hypothesis (Jesus Christ)
Testing the Son of God Hypothesis (Jesus Christ)
 
Complementary interstellar detections from the heliotail
Complementary interstellar detections from the heliotailComplementary interstellar detections from the heliotail
Complementary interstellar detections from the heliotail
 
Phytoremediation: Harnessing Nature's Power with Phytoremediation
Phytoremediation: Harnessing Nature's Power with PhytoremediationPhytoremediation: Harnessing Nature's Power with Phytoremediation
Phytoremediation: Harnessing Nature's Power with Phytoremediation
 
Analytical methods for blue residues characterization - Oana Crina Bujor
Analytical methods for blue residues characterization - Oana Crina BujorAnalytical methods for blue residues characterization - Oana Crina Bujor
Analytical methods for blue residues characterization - Oana Crina Bujor
 
[1] Data Mining - Concepts and Techniques (3rd Ed).pdf
[1] Data Mining - Concepts and Techniques (3rd Ed).pdf[1] Data Mining - Concepts and Techniques (3rd Ed).pdf
[1] Data Mining - Concepts and Techniques (3rd Ed).pdf
 
Lunar Mobility Drivers and Needs - Artemis
Lunar Mobility Drivers and Needs - ArtemisLunar Mobility Drivers and Needs - Artemis
Lunar Mobility Drivers and Needs - Artemis
 
Introduction to Space (Our Solar System)
Introduction to Space (Our Solar System)Introduction to Space (Our Solar System)
Introduction to Space (Our Solar System)
 
Plant Kingdom BioHack class 11 neet ....
Plant Kingdom BioHack class 11 neet ....Plant Kingdom BioHack class 11 neet ....
Plant Kingdom BioHack class 11 neet ....
 

Gender: research evidence stereotypes

  • 1. research evidence stereotypes GENDER Integronomia ergonomics and sustainability - research, consultancy, design www.integronomia.it These slides contain data that researchers, in different subjects, published in scientific journals Sonia R. Marino architect and european ergonomist
  • 3. Prototype of the worker •  Male, 40 year old, 70 Kg •  Usually the cooling standards of the offices are based on the metabolism of this prototype of the worker 70 Kg = www.integronomia.it
  • 4. Sustainable cooling? It based on women •  Women have a slightly lower metabolic rate than men, therefor women would be at ease even in less cooled environments Review of current climate standards would reduce waste of energy www.integronomia.it
  • 5. Gender and immune system •  The activation and suppressing of genes of the immune system is different between men and women •  That difference could explain the higher incidence of autoimmune diseases in women •  It is necessary to produce "gender drugs” that calculate the differences www.integronomia.it
  • 6. Pain and gender •  And pain ? •  Microglia, a particular group of immune cells, transmit the pain to the male brain, cells T and B in the female brain www.integronomia.it
  • 8. Dangerous situations •  At the sight of the negative images, in women the areas related to pain and pleasure with centers become more activated, men those involved in decision-making processes and the autonomic nervous system •  This could indicate that faced with dangerous situation the man has a greater propensity to action www.integronomia.it
  • 9. Gender anxiety! •  Women are more anxious •  It seems due to a genetic variant in the brain which leads to a dysregulation of serotonin www.integronomia.it
  • 10. Stress, empathic abilities and gender •  Basically males under stress become more self-centered and less empathetic •  For women, it is quite the opposite, they become more "prosocial" www.integronomia.it
  • 11. Alcool, performance and gender •  Subjects had to press a green button when a green light blinked, they did not had to do anything if a blue button blinked •  Tipsy subjects were less and less able to keep from pressing the blue light button, but the performance of the men were three times worse than those of women www.integronomia.it
  • 12. Pilots and plane crashes •  Men and women both cause plane crashes, but ... men drivers tend to have accidents because of distraction, or bad decisions, like flying in bad weather or on a plane with known technical issues •  Generally women are more cautious www.integronomia.it
  • 13. We know the female is peaceful … Franz Xaver Simm www.integronomia.it
  • 14. Hurricanes … •  In the United States, hurricanes with female names cause a greater number of victims than ”male" hurricanes www.integronomia.it
  • 15. … stereotypes are dangerous •  The discrepancy is due to a psychological phenomenon related to gender stereotypes •  Hurricanes with a female name are perceived as less violent, more weak, therefore the people do not follow the precautionary measures and evacuation directives !!! After Katrina, 2005 www.integronomia.it
  • 16. Perception's diversity, colours and … www.integronomia.it
  • 17. Different communication •  The male brain circuits are optimized for good communication within each hemisphere, in female brain communication there is better between the two hemispheres •  In the cerebellum exactly the opposite happens www.integronomia.it
  • 18. Women prefer pink … •  In every civilization and culture, there is this preference that probably is due to a natural predilection, selection started at the time of the hunter-gatherer societies when women would have developed a special sensitivity and attention to the reddish color of the ripe fruits www.integronomia.it
  • 19. … though the colour blue •  Universally the color blue likes more •  For this preference the reason could be in good time and good and clean source water its signal value www.integronomia.it
  • 20. Women at risk blindness •  A study on blindness showed that in the world about two- thirds of blind people are women •  In the underdeveloped areas 40% of women are more likely to be blind than men •  The phenomenon is not only connected to the disastrous situation in which women often live in third world countries, indeed the difference is even higher in industrialized nations www.integronomia.it
  • 21. Colour or movement •  Gender difference in the concentration of receptors in cells of the visual cortex during embryogenesis results some differences in the architecture perception •  Women excel in the discrimination of color tone shades, men in the ability to capture changes in the fast-moving stimuli www.integronomia.it
  • 22. Gender and visual memory •  Women memorize better human physical appearance, clothing or face strangers they meet •  The difference between the sexes is not great, but it is indicative of another different interpersonal sensitivity area between women and men www.integronomia.it
  • 23. Colour perception •  The achromatopsia, partial or total color blindness, is caused by changes in the genes for the opsin, a protein contained in the rods, especially in men •  The red opsin would have been maintained by natural selection to provide to humans a better color perception, especially women www.integronomia.it
  • 24. Red or green face ? •  In male caucasians the spectrum of light from the face is more shifted toward the red end of the spectrum. In female caucasians generally it lies at the green end •  The discovery could have interesting implications for the development of technologies for facial recognition www.integronomia.it
  • 25. Orientate, look for, … www.integronomia.it
  • 26. Find the products and lines •  Women are faster than men in finding products on shelves and in choosing between similar products, and they have a better sense of direction at the supermarket •  Men seem to be faster in finding parking space and they are more apt in queuing up and pay at the check-out counter www.integronomia.it
  • 27. Orientate: map or memories ? •  Men are better in reading road maps than women, but if it is to reach a known destination the female brain keeps better track of the points of reference www.integronomia.it
  • 28. Mind map •  The subjects were monitored to verify how much energy is depleted to pick some mushrooms •  Although there were no major differences in the number of mushrooms they picked men climbed over the mountains and consuming more energy 70% than women •  Women stopped more often but they gave the impression of knowing exactly where to go www.integronomia.it
  • 29. Love, where are the •  Women decide better search strategies faster than men •  A study tested the behavior of individuals when they search for objects: men were very good at discovering the hidden ones, women were great when it came to remembering where those objects had been put www.integronomia.it
  • 30. Preconceptions and prejudices It is easier to break an atom than a prejudice www.integronomia.it
  • 31. Gender disparities in online sales •  If a woman sells a thing on eBay, she gets a much lower price than a salesman •  With the same product, women receive fewer deals www.integronomia.it
  • 32. Blah blah blah … •  Women say an average of 16,215 daily words, against 15,669 for men •  The difference, about 3% on average, does not appear statistically significant •  Until now it was believed that women said about 20,000 daily words against 7,000 for men www.integronomia.it
  • 33. Beyond gender differences •  Most brains are a diverse mosaic of female, male and intermediate characteristics •  Despite the existence of gender differences in the brain, it cannot be asserted the existence of two distinct categories: "male brain" and "female brain" www.integronomia.it
  • 34. Sense of humour •  According to Christie Nicholson, “Gender humor", for a woman who has a sense of humour is the person who makes her laugh, for a man who laughs at his jokes •  When relationship continues, recent studies show that the male humour becomes less important, but the woman’s irony becomes a blessing www.integronomia.it
  • 35. Less different than we think •  Neurological differences between males and females are minimal, compared to the impositions of the social norms; for instance, male children like the dolls just like female children, some time after in preschool age the differences starts when adults suggest the roles Environmental factors condition more than we think www.integronomia.it