This document discusses Generation Z, those born between the mid-1990s and early 2000s. Generation Z is tech-savvy and grew up with the internet and smartphones. They are more global and diverse than previous generations. Marketers must understand Generation Z's preferences for sensory experiences and focus on values like independence and creativity to effectively target this emerging demographic.

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13. - http://sites.google.com/site/ooyyam495398/id-495398-miss-utika-pataraumpuch
- http://www.sara-dd.com/index.php?option=com_content&view=article&id=477:gen-z-
generation-z&catid=25:the-project&Itemid=72
- http://sparxoo.com/2010/02/23/examining-generation-z-stats-demographics-segments-
predictions/