2. Definition
Ê Gen
C
is
a
powerful
new
force
in
consumer
culture.
It’s
a
term
we
use
to
describe
people
who
care
deeply
about
creation,
curation,
connection,
and
community.
It’s
not
an
age
group;
it’s
an
attitude
and
mindset.
Ê Gen
C
is
a
powerful
new
force
in
culture
and
trade.
Sixty-‐five
percent
are
under
35
but
spanning
generations,
empowered
by
technology
to
find
authentic
consuming
content
across
all
platforms
and
all
screens,
when
and
where
they
want.
3. Characteristics
GEN
C
² Communication
² Collaboration
² Creative
² Conexion
² Sharing
² Empowered
(dependant
tech
² Independant
(self
employed)
² Community
² Globalthinking
² Entertainment
(freelance)
² Curiosity
² Commitment
4. Ê Gen
C
is
a
state
of
mind
Ê Gen
C
strives
for
expression
Ê
Gen
C
is
a
taste-‐maker
Ê
Gen
C
defines
the
social
network
Ê
YouTube
is
Gen
C’s
habitat
for
entertainment
Ê
Gen
C
is
constantly
connected
Ê
Gen
C
connects
on
YouTube
on
all
screens
Ê
Gen
C
values
relevance
and
originality
5. Apply
Gen
C
in
my
work
Ê Apply
Web
2.0
tools
in
the
teaching-‐learning
process.
Ê Motivating
students
in
collaborative
work.
Ê Ask
seeking
information
in
a
professional
academic
network
sites
(EBSCOT).
Ê Apply
infographic
Ê Critical
analysis
in
studentes
Ê Use
social
media
6. Apply
Gen
C
in
my
work
Ê Apply
Web
2.0
tools
in
the
teaching-‐learning
process.
Ê Motivating
students
in
collaborative
work.
Ê Ask
seeking
information
in
a
professional
academic
network
sites
(EBSCOT).
Ê Apply
infographic
Ê Critical
analysis
in
studentes
Ê Use
social
media
