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gemba Case Study - Vodafone and Cricket
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An summary of the transition of Cricket Australia naming rights from 3 to Vodafone
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gemba Case Study - Vodafone and Cricket
1.
![Special Section Transitioning ‘3’ to ‘Vodafone’ ,[object Object],[object Object],[object Object],[object Object],[object Object],Sponsorship Association with Cricket – Share of Mind Q. And which sponsor or brand comes to mind first for each of these sports? NOV 2007 TO MAR 2011 Share of Mind = Recall of brand ‘x’ / Total recall of all brands Nov 07 – Mar 08 Nov 08 – Mar 09 Nov 09 – Mar 10 Nov 10 – Mar 11 Vodafone’s Activation of the 2010/11 Ashes Series TVC Ground Signage Broadcast Phone Ap Award Ceremony Retail Precinct](https://image.slidesharecdn.com/gemsemonthlyreportmar11-13038856415518-phpapp01/85/gemba-Case-Study-Vodafone-and-Cricket-1-320.jpg)
