Results from the gemba Sports & Entertainment Report showing the high passion levels in China amongst young males for Basketball

1. SPORTS
ENTERTAINMENT
gemba SPORTS AND ENTERTAINMENT REPORT Jan 2010 © Gemba Group
CHINA
JAN 2010
gemba Sports & Entertainment Report - China © GEMBA GROUP 0

2. Amongst Chinese Males aged 16-24, Basketball has a dominant
position in the Chinese market in terms of Passionate Fans
CHINA
16-
Males 16-24
77%
47% 47% 46% 44%
39% 38%
31%
23%
17%
Basketball Badminton Table Tennis Billiards Football Swimming Running / F1 Diving Tennis
Jogging
Source: gSER China Jan 2010
gemba Sports & Entertainment Report - China © GEMBA GROUP 1

3. Basketball also has strong connections with key brand image
attribues
CHINA
1 2 3 4 5
Males 16-24
16- Basketball BADMINTON TABLE TENNIS BILLIARDS FOOTBALL
%
EXCITING
EXCITING 65% 15% 29% 11% 52%
ON THE WAY UP
ON THE WAY UP 50% 21% 29% 30% 37%
Source: gSER China Jan 2010
gemba Sports & Entertainment Report - China © GEMBA GROUP 2

4. Basketball also has the added benefit of reaching a large proportion
of Chinese who watch Football
CHINA 16-
Watch, Read, Listen Last 7 Days - Male 16-24
…also watch, read, listen to
Table
Basketball Badminton Football Swimming
Tennis
People who watch, read, listen to…..
Basketball 25% 33% 36% 25%
Badminton 55% 25% 56% 40%
Football 70% 25% 100% 44% 32%
Table Tennis 57% 41% 33% 100% 39%
Swimming 51% 37% 31% 49% 100%
Source: gSER China Jan 2010
gemba Sports & Entertainment Report - China © GEMBA GROUP 3

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t: + 852 3180 9386
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gemba Sports & Entertainment Report - China © GEMBA GROUP 4