GCMMF has achieved over $2 billion in revenue for fiscal year 2011, surpassing its target. It controls 85% of India's butter market and 70% of the cheese market. GCMMF continues to grow through its network of over 6000 Amul parlors across the country. Recommendations include investing in technology and R&D, attracting top talent, and expanding internationally to compete with multinational brands on a global scale.

1. GCMMF:
Strength: Growing at rapid pace, well managed,
good foundation
Weakness: Technology
Opportunity: Agro industry in infancy in India
Threats: Multinational brands
Sample events:

2. Latest analysis on Gujarat Cooperative
Milk Marketing Federation Ltd
(GCMMF), which markets milk and milk
based products under the Amul
brand, has highlighted that the
company has surpassed the $ 2 billion
(Rs. 8, 980 crores) revenue target in
the financial year 2011. The target was
achieved by a turnover of Rs. 9, 774
crores.

3. 06 December 2011 Indian Co-operative
Nestle may be global giant but Amul has beaten it on
home turf so far as dairy products are concerned.
GCMMF has captured 85 percent of butter and 70
percent of cheese market in India.
GCMMF has 13 district unions and has been
registering growth year after year.
During the year 2010-11, 1000 new Amul Parlours
have been added, taking the total strength to
6000, thus reinforcing the wide popularity of the
concept.

4. Recommendations:
1. Aggressive acquisition of technology
2. Invest in R & D to evolve agro science at
local sites across country
3. Attract best talent
4. Collaborate and compete
internationally, take the war to MNCs home