A session by Mr. Sascha Beyer, CEO, GateSecure at WorldHostingDays India 2013.

1. SASCHA BEYER
CEO GATESECURE S. A.
SASCHA BEYER
CEO GATESECURE S. A.
Doing well by doing good
Family Freedom
as a service

2. SASCHA BEYER
CEO GATESECURE S. A.
SASCHA BEYER
CEO GATESECURE S. A.
Your customers
Your ex-customers
Your future customers

3. SASCHA BEYER
CEO GATESECURE S. A.
SASCHA BEYER
CEO GATESECURE S. A.
Don‘t

4. SASCHA BEYER
CEO GATESECURE S. A.
SASCHA BEYER
CEO GATESECURE S. A.
Don‘t think you don‘t have to do it
Government regulations
Customer expectations
Customer retention

5. SASCHA BEYER
CEO GATESECURE S. A.
SASCHA BEYER
CEO GATESECURE S. A.
Don‘t think devices, think people
For sure you know this ...
... and this.

6. SASCHA BEYER
CEO GATESECURE S. A.
SASCHA BEYER
CEO GATESECURE S. A.
Don‘t think technology, think education
Kids want to understand
what happens
Avoid false positives
Provide qualified support

7. SASCHA BEYER
CEO GATESECURE S. A.
SASCHA BEYER
CEO GATESECURE S. A.
Don‘t think parents know more than children
Kids have a loophole gene
Kids are much more
reasonable than we think
You don't know their
communication ecosystem

8. SASCHA BEYER
CEO GATESECURE S. A.
SASCHA BEYER
CEO GATESECURE S. A.
Attention!
Suicide warning
Don‘t think black and white (list)
Provide intelligent tools
Inform the parents
Provide reports
Provide support and advice

9. SASCHA BEYER
CEO GATESECURE S. A.
SASCHA BEYER
CEO GATESECURE S. A.

10. SASCHA BEYER
CEO GATESECURE S. A.
SASCHA BEYER
CEO GATESECURE S. A.
Don‘t annoy users
Don't be too restrictive
Tell people whats going on
Make it easy to use!

11. SASCHA BEYER
CEO GATESECURE S. A.
SASCHA BEYER
CEO GATESECURE S. A.
Do never EVER kill their internet...

12. SASCHA BEYER
CEO GATESECURE S. A.
SASCHA BEYER
CEO GATESECURE S. A.
Don‘t filter Daddy‘s PC
He needs unfiltered
access to the internet ...
... for administrative
purposes!

13. SASCHA BEYER
CEO GATESECURE S. A.
SASCHA BEYER
CEO GATESECURE S. A.
Don‘t target parents, target the kids
Parents buy, but kids are the
actual users
Familiy mutiny to be
expected
Give them benefits

14. SASCHA BEYER
CEO GATESECURE S. A.
SASCHA BEYER
CEO GATESECURE S. A.
Don‘t ask families for money
Basic service expected
free of charge
Only Premium
services paid-for
Monetization through
indirect leverage of
user base

15. SASCHA BEYER
CEO GATESECURE S. A.
SASCHA BEYER
CEO GATESECURE S. A.
Grocery store
or
Pharmacy?
Ask as, at