This document discusses the GPS navigation device industry. It provides an overview of Garmin, a leading manufacturer of GPS devices. Garmin has a wide range of products across various markets including automotive, fitness, marine, and aviation. The document analyzes Garmin's financial performance, competitive positioning, and strategies to address threats from technological changes and new entrants. It recommends that Garmin expand into new markets like medical devices, pursue partnerships in the automotive segment, and develop its platform and services to capitalize on the shift to location-based services on smartphones.
Apresentação para aulas na Universidade de Hong Kong - Professor Rivadávia - Março 2013
Slides for my class at the University of Hong Kong - Dr. Rivadávia Drummond - March 2013
The document discusses developing integrated marketing communication message strategies. It states that all brand messages should create awareness, change or reinforce attitudes, stimulate a response or action, and build brand relationships. It also discusses developing creative briefs to guide message creation, including restating marketing objectives and the intended message impact. Finally, it emphasizes the importance of consistency across all communication channels to build a clear brand image.
This document outlines a sales strategy for a product management system sold with an annual license fee. It discusses targeting customers with less than 75 employees, focusing sales efforts on recruiting new customers to build annual revenue, and delivering profitability through operational excellence, competitive pricing, and easy to use modular products. Key performance indicators are identified to measure the sales process and customer interactions.
Analyzing the Re-invented Performance Management - A Deloitte Case StudyTathagata Banerjee
In every organization one of the most important asset is the human capital. The team that makes
the company sustainable. Based on different hierarchy of different organizations, the
“management” tries to analyze the behavior, measure the performances against some set
benchmark and help to develop the skill set of the “employee” to align them as per the strategic
goals of the organization. This continuous push for higher performance is the main reason for
“Employee” Performance management.
the Army Crew case study is answering tree questions:
1. Why does the Varsity (V) team lose to the JV Team? (critically analyze and be specific)
2. What should Coach P do on Tuesday? Why do you recommend this action? How should he implement this action? Be specific.
3. How would you compare the Army Crew team to other types of organizational teams? What are the similarities and differences?
The document discusses Cisco's implementation of an ERP system to replace its legacy applications that could no longer support the company's rapid growth. Cisco selected Oracle's ERP software and implemented it over 9 months on budget and on schedule. Key factors for the success included high-level support, cross-functional team involvement, limited customization, and addressing issues promptly during testing. The new ERP system provided centralized and scalable systems to support Cisco's continued expansion.
The creative brief outlines The North Face's plan to launch a repositioning of their brand within the college market. The opportunity is to tap into the expanding college demographic with significant purchasing power. The objectives are to maintain and increase brand awareness as the outdoor apparel category leader while expanding related product sales. The communications will target college students as influencers, decision makers, and often purchasers. The tone should convey The North Face as the category leader known for quality, versatility, and comfort. The message is for students to trust The North Face's durable and sustainable products.
This document discusses the GPS navigation device industry. It provides an overview of Garmin, a leading manufacturer of GPS devices. Garmin has a wide range of products across various markets including automotive, fitness, marine, and aviation. The document analyzes Garmin's financial performance, competitive positioning, and strategies to address threats from technological changes and new entrants. It recommends that Garmin expand into new markets like medical devices, pursue partnerships in the automotive segment, and develop its platform and services to capitalize on the shift to location-based services on smartphones.
Apresentação para aulas na Universidade de Hong Kong - Professor Rivadávia - Março 2013
Slides for my class at the University of Hong Kong - Dr. Rivadávia Drummond - March 2013
The document discusses developing integrated marketing communication message strategies. It states that all brand messages should create awareness, change or reinforce attitudes, stimulate a response or action, and build brand relationships. It also discusses developing creative briefs to guide message creation, including restating marketing objectives and the intended message impact. Finally, it emphasizes the importance of consistency across all communication channels to build a clear brand image.
This document outlines a sales strategy for a product management system sold with an annual license fee. It discusses targeting customers with less than 75 employees, focusing sales efforts on recruiting new customers to build annual revenue, and delivering profitability through operational excellence, competitive pricing, and easy to use modular products. Key performance indicators are identified to measure the sales process and customer interactions.
Analyzing the Re-invented Performance Management - A Deloitte Case StudyTathagata Banerjee
In every organization one of the most important asset is the human capital. The team that makes
the company sustainable. Based on different hierarchy of different organizations, the
“management” tries to analyze the behavior, measure the performances against some set
benchmark and help to develop the skill set of the “employee” to align them as per the strategic
goals of the organization. This continuous push for higher performance is the main reason for
“Employee” Performance management.
the Army Crew case study is answering tree questions:
1. Why does the Varsity (V) team lose to the JV Team? (critically analyze and be specific)
2. What should Coach P do on Tuesday? Why do you recommend this action? How should he implement this action? Be specific.
3. How would you compare the Army Crew team to other types of organizational teams? What are the similarities and differences?
The document discusses Cisco's implementation of an ERP system to replace its legacy applications that could no longer support the company's rapid growth. Cisco selected Oracle's ERP software and implemented it over 9 months on budget and on schedule. Key factors for the success included high-level support, cross-functional team involvement, limited customization, and addressing issues promptly during testing. The new ERP system provided centralized and scalable systems to support Cisco's continued expansion.
The creative brief outlines The North Face's plan to launch a repositioning of their brand within the college market. The opportunity is to tap into the expanding college demographic with significant purchasing power. The objectives are to maintain and increase brand awareness as the outdoor apparel category leader while expanding related product sales. The communications will target college students as influencers, decision makers, and often purchasers. The tone should convey The North Face as the category leader known for quality, versatility, and comfort. The message is for students to trust The North Face's durable and sustainable products.
The North Face Hong Kong 2017 Advertising Campaign (Marketing Course Assignment)Chun Fung (Dan) Suen
The North Face (TNF) is significantly impacted by the rising awareness of non-environmental friendly and harmful substance, PFC in outdoor apparel. PFC has long been used as a waterproof coating in outdoor apparel. According to the research done by different groups, PFC is linked to various health problems like cancer, decrease in immune response in children, low birth weight, disrupting hormone system. PFC can remain in the environment for a long time and eventually goes into the food chain affecting both animal and human. It is said that for those who wear PFC garment to the outdoor, they are exposed to this harmful chemical and at the same time, spreading PFC to the natural environment.
In 2015-2016, concern group like Green Peace launched a series of protest campaigns that jeopardize the brand image of North Face. In response to that, The North Face will introduce PFC-free product in 2017, which account for about 30% of total product. According to the current target, PFC will be phased out by the year 2020.
In this marketing course assignment, an 2017 advertising plan is conceived for the Hong Kong market, with the following objectives:
• Establish an environmental friendly image for The North Face.
• Promote the new release of PFC-free product.
• Promote the appreciation and participation of the outdoor life.
Fitbit has become a well-known brand for activity trackers that measure steps, calories burned, and sleep cycles. However, to improve sales and consumer perception, the company needs a new branding campaign. The document provides a situation analysis, target audience segmentation, and proposed campaign tactics. It identifies Fitbit's strengths as brand recognition and variety of products but weaknesses as lack of health/fitness credibility and unattractive design. The campaign objectives aim to position Fitbit as a lifestyle brand to help more consumers live actively and healthily. Tactics include strategies across different media to communicate Fitbit's benefits and personality to the target audience of active 18-34 year olds.
Reliance TUP 3.0 Case Competition PPT - Campus FinalistBhargava Ram
Indoor and outdoor air pollution are major public health risks in India according to several sources. Over 70% of air quality monitoring stations across India exceed national air quality standards. In Delhi, air pollution is responsible for over 4 million children suffering from lung and respiratory diseases, and air pollution-related deaths increased 50% from 1990 to 2015. Certain plants like peace lilies, Boston ferns, and Janet Craig plants can significantly reduce indoor air pollutants like VOCs and formaldehyde.
This presentation contains the following for Eileen Fisher, Retail Fashion Brand:
Problem Statement
Decisions to be Made
Company Introduction
POP and POD
Competitive Advantage
Brand Elements
Re-positioning Strategy
Keller Model
Market Segmentation of GPS Based Wrist WatchesHarshit Jhawar
This document discusses market segmentation of GPS enabled wrist watches. It begins by introducing GPS watches and their features such as map display, route tracking, and speed/pace display. It then discusses leading brands like Garmin, Nike, and Polar. The document defines market segmentation as dividing a market into homogeneous subgroups to target with distinct marketing mixes. It proposes segmenting the GPS watch market by target industries, consumers, geography, demographics, and behaviors. While the market has opportunities, smartphones with GPS apps have reduced demand for dedicated GPS watches. However, the Indian government is developing inexpensive GPS watches for women's safety.
United Breaks Guitar - A Case Study on 'Online Reputation Management'Ronak Mehta
Business owners are often taken off-guard by online reputation issues. Many don’t even realize they need to be concerned about their reputation online. A common question that everyone comes across is: “Why are people saying bad things about us on the Internet, and what can we do about it?” Executives spend long years developing a strong brand. It can be beyond unsettling to wake up one day and see defamatory remarks appearing online, particularly when the items move beyond constructive criticism to include outrageous accusations and even slanderous or libelous remarks. Even worse, the negative reviews are often on websites that rank high in search engines, so anyone doing a search on the company name will probably see them. Whether the comments are true or not, these negative search results jeopardize the company’s online reputation.
This Case Study, shows how Dave Carroll, a musician from Halifax, used the Internet to reach billions of people on the internet, to share his bad experience with one of the well known Brands in the Aviation Industry.
Brand Management (strategic Brand Management) is a course designed for marketing students. This also includes small assignments, and class work for students.
Project Management Case Study – IDEO Redesigning Cineplanet Cinema ExperienceBalaji Katakam
• Defined scope of the project, drafted a Project Charter, worked on Resource Allocation and Project Scheduling
• Developed a list of Deliverables and Milestones, defined success measures, submitted a report as a project manager
Cisco implemented a new ERP system to replace its outdated UNIX-based systems and better support its rapid growth. It chose Oracle due to its strong manufacturing capabilities and compressed the configuration phase to implement quickly. This led to incomplete testing and performance below expectations. While Cisco's clear goals, competent team, and vendor selection showed smarts, the rushed implementation also relied on luck. Top managers can maximize success by ensuring extensive testing, training, and addressing problems early to avoid issues caused by compressed configurations.
Reebok aims to help all people, from professional athletes to children, fulfill their potential through providing products and inspiration. As a brand, Reebok has an opportunity to help consumers, athletes, artists, partners and employees reach goals they previously thought unattainable. Reebok prides itself on challenging conventions through creative products and marketing programs that reflect the brand's unlimited potential for innovation.
Cineplex Entertainment is a major movie theater chain in Canada that was formed through mergers and acquisitions. It controls around 64% of the box office market but faces challenges from piracy, streaming, and other entertainment options. The company wants to launch a loyalty program to gain more customer data and perform better segmentation. Marketing director Sarah Lewthwaite must choose a partner, design rewards and promotions, and prove the program's value. She is considering partnerships with Scotiabank or Flight Miles and must determine the best approach.
Comprehensive Analysis on roadmap of strategic management
1) WHERE ARE WE NOW?
2) WHERE DO WE WANT TO GO?
3) HOW DO WE GET THERE?
4) HOW DO WE ENSURE OUR ARRIVAL?
The document proposes that Under Armour acquire Columbia Sportswear to quickly expand its product offerings and strategically position itself in growing international markets. It analyzes the athletic apparel industry, identifying opportunities for growth. The document concludes that acquiring Columbia would allow Under Armour to penetrate new markets, diversify its geographic footprint, and leverage Columbia's distribution channels for international expansion.
M ichael porter strategy is not operational effectivenessMichaelcmcdermott
This document discusses the differences between operational effectiveness and strategy. It argues that while operational effectiveness like lowering costs or increasing productivity is important, it does not constitute a strategy. A strategy involves performing activities differently than competitors or performing different activities to develop a unique competitive position. Relying solely on operational effectiveness can only provide a temporary advantage as competitors will catch up. To achieve a sustainable competitive advantage, a company needs both a strong strategy to be distinct in the market as well as excellent operational effectiveness.
Honda faced several challenges in transferring its resources and capabilities to the US. It would be difficult and costly to replicate its skilled workforce and lean supplier network. While Honda had strong manufacturing capabilities, it lacked experience in US marketing, distribution, and developing business partnerships. Forming a strategic alliance could help address these gaps, but came with risks of sharing sensitive information and potential future competition. Overall, expanding internationally significantly increased complexity and uncertainties around coordination, stakeholder relationships, regulatory compliance, and maintaining Honda's competitive advantages in a new environment.
Mergers Acquisitions and Other Restructuring Activities 9th Edition DePamphil...lujepyce
Full download : http://alibabadownload.com/product/mergers-acquisitions-and-other-restructuring-activities-9th-edition-depamphilis-solutions-manual/
Mergers Acquisitions and Other Restructuring Activities 9th Edition DePamphilis Solutions Manual
The Lego case study, the great turnaround 2003 - 2013John Ashcroft
In presenting his report to management in June 2003, Jørgen Vig Knudstorp, then head of strategic development had pulled no punches, “We are on a burning platform, losing money with negative cash flow and a real risk of debt default which could lead to a break up of the company. In 2013, LEGO reported profits of $1.5 bn on sales of $4.5 bn. Quite a turnaround! Here's how.
Netflix faced significant issues in 2011 including losing 800k subscribers, a nearly 500% drop in stock price, and poor public relations. The document analyzes Netflix's strengths and weaknesses using the McKinsey 7S framework. It finds Netflix has a flexible structure but struggles to align short-term strategies with its long-term streaming focus. Strengths include its library, algorithms, and infrastructure, while weaknesses are in marketing, customer service, and content partnerships. The document predicts Netflix will address issues through a new CMO, eliminating DVDs, new partnerships, and leadership changes.
Under Armour is a sporting goods company founded in 1996 that sells sports apparel and equipment. Their products are worn by athletes of all levels and are sold worldwide. The company was founded by Kevin Plank and is driven by his vision to create innovative, technical fabrics and apparel. Over time, Under Armour has expanded globally and through acquisitions like MapMyFitness to strengthen their business. They differentiate themselves from competitors like Nike through their technical performance products.
L.L. Bean is an outdoor equipment and apparel retailer founded in 1912. They use a forecasting process to determine inventory levels, but face problems with inaccurate forecasts for new and "never out" items. Possible solutions include improving forecasting methods over time, cost-benefit analysis of stockouts vs excess inventory, gathering more data on new items before launch, and looking at qualitative factors for "never out" items rather than just historical data. Promoting new items in catalogs and having backup vendors can also help address forecasting issues.
The document provides an introduction to a presentation on a case study about shifting direction at Garmin Ltd. It includes background information on Garmin, discussing its history as a GPS technology company founded in 1989. It notes Garmin has expanded into other areas like wearables. The document poses four questions to consider regarding Garmin's goals and plans for changing direction, the types of plans needed in its industry, contingency factors that could affect planning, and challenges Garmin executives may face in remaining the global market leader.
Garmin smartwatches offer several technological innovations including solar charging, GPS, pulse oximetry, and body battery monitoring. They have advanced fitness tracking, health monitoring, and navigation features. Compared to Fitbit, Garmin watches have longer battery life, built-in GPS, contactless payments, and more advanced fitness and outdoor features, making them well-suited for active users. Popular Garmin models include the Fenix, Forerunner, Vivoactive, and MARQ series.
The North Face Hong Kong 2017 Advertising Campaign (Marketing Course Assignment)Chun Fung (Dan) Suen
The North Face (TNF) is significantly impacted by the rising awareness of non-environmental friendly and harmful substance, PFC in outdoor apparel. PFC has long been used as a waterproof coating in outdoor apparel. According to the research done by different groups, PFC is linked to various health problems like cancer, decrease in immune response in children, low birth weight, disrupting hormone system. PFC can remain in the environment for a long time and eventually goes into the food chain affecting both animal and human. It is said that for those who wear PFC garment to the outdoor, they are exposed to this harmful chemical and at the same time, spreading PFC to the natural environment.
In 2015-2016, concern group like Green Peace launched a series of protest campaigns that jeopardize the brand image of North Face. In response to that, The North Face will introduce PFC-free product in 2017, which account for about 30% of total product. According to the current target, PFC will be phased out by the year 2020.
In this marketing course assignment, an 2017 advertising plan is conceived for the Hong Kong market, with the following objectives:
• Establish an environmental friendly image for The North Face.
• Promote the new release of PFC-free product.
• Promote the appreciation and participation of the outdoor life.
Fitbit has become a well-known brand for activity trackers that measure steps, calories burned, and sleep cycles. However, to improve sales and consumer perception, the company needs a new branding campaign. The document provides a situation analysis, target audience segmentation, and proposed campaign tactics. It identifies Fitbit's strengths as brand recognition and variety of products but weaknesses as lack of health/fitness credibility and unattractive design. The campaign objectives aim to position Fitbit as a lifestyle brand to help more consumers live actively and healthily. Tactics include strategies across different media to communicate Fitbit's benefits and personality to the target audience of active 18-34 year olds.
Reliance TUP 3.0 Case Competition PPT - Campus FinalistBhargava Ram
Indoor and outdoor air pollution are major public health risks in India according to several sources. Over 70% of air quality monitoring stations across India exceed national air quality standards. In Delhi, air pollution is responsible for over 4 million children suffering from lung and respiratory diseases, and air pollution-related deaths increased 50% from 1990 to 2015. Certain plants like peace lilies, Boston ferns, and Janet Craig plants can significantly reduce indoor air pollutants like VOCs and formaldehyde.
This presentation contains the following for Eileen Fisher, Retail Fashion Brand:
Problem Statement
Decisions to be Made
Company Introduction
POP and POD
Competitive Advantage
Brand Elements
Re-positioning Strategy
Keller Model
Market Segmentation of GPS Based Wrist WatchesHarshit Jhawar
This document discusses market segmentation of GPS enabled wrist watches. It begins by introducing GPS watches and their features such as map display, route tracking, and speed/pace display. It then discusses leading brands like Garmin, Nike, and Polar. The document defines market segmentation as dividing a market into homogeneous subgroups to target with distinct marketing mixes. It proposes segmenting the GPS watch market by target industries, consumers, geography, demographics, and behaviors. While the market has opportunities, smartphones with GPS apps have reduced demand for dedicated GPS watches. However, the Indian government is developing inexpensive GPS watches for women's safety.
United Breaks Guitar - A Case Study on 'Online Reputation Management'Ronak Mehta
Business owners are often taken off-guard by online reputation issues. Many don’t even realize they need to be concerned about their reputation online. A common question that everyone comes across is: “Why are people saying bad things about us on the Internet, and what can we do about it?” Executives spend long years developing a strong brand. It can be beyond unsettling to wake up one day and see defamatory remarks appearing online, particularly when the items move beyond constructive criticism to include outrageous accusations and even slanderous or libelous remarks. Even worse, the negative reviews are often on websites that rank high in search engines, so anyone doing a search on the company name will probably see them. Whether the comments are true or not, these negative search results jeopardize the company’s online reputation.
This Case Study, shows how Dave Carroll, a musician from Halifax, used the Internet to reach billions of people on the internet, to share his bad experience with one of the well known Brands in the Aviation Industry.
Brand Management (strategic Brand Management) is a course designed for marketing students. This also includes small assignments, and class work for students.
Project Management Case Study – IDEO Redesigning Cineplanet Cinema ExperienceBalaji Katakam
• Defined scope of the project, drafted a Project Charter, worked on Resource Allocation and Project Scheduling
• Developed a list of Deliverables and Milestones, defined success measures, submitted a report as a project manager
Cisco implemented a new ERP system to replace its outdated UNIX-based systems and better support its rapid growth. It chose Oracle due to its strong manufacturing capabilities and compressed the configuration phase to implement quickly. This led to incomplete testing and performance below expectations. While Cisco's clear goals, competent team, and vendor selection showed smarts, the rushed implementation also relied on luck. Top managers can maximize success by ensuring extensive testing, training, and addressing problems early to avoid issues caused by compressed configurations.
Reebok aims to help all people, from professional athletes to children, fulfill their potential through providing products and inspiration. As a brand, Reebok has an opportunity to help consumers, athletes, artists, partners and employees reach goals they previously thought unattainable. Reebok prides itself on challenging conventions through creative products and marketing programs that reflect the brand's unlimited potential for innovation.
Cineplex Entertainment is a major movie theater chain in Canada that was formed through mergers and acquisitions. It controls around 64% of the box office market but faces challenges from piracy, streaming, and other entertainment options. The company wants to launch a loyalty program to gain more customer data and perform better segmentation. Marketing director Sarah Lewthwaite must choose a partner, design rewards and promotions, and prove the program's value. She is considering partnerships with Scotiabank or Flight Miles and must determine the best approach.
Comprehensive Analysis on roadmap of strategic management
1) WHERE ARE WE NOW?
2) WHERE DO WE WANT TO GO?
3) HOW DO WE GET THERE?
4) HOW DO WE ENSURE OUR ARRIVAL?
The document proposes that Under Armour acquire Columbia Sportswear to quickly expand its product offerings and strategically position itself in growing international markets. It analyzes the athletic apparel industry, identifying opportunities for growth. The document concludes that acquiring Columbia would allow Under Armour to penetrate new markets, diversify its geographic footprint, and leverage Columbia's distribution channels for international expansion.
M ichael porter strategy is not operational effectivenessMichaelcmcdermott
This document discusses the differences between operational effectiveness and strategy. It argues that while operational effectiveness like lowering costs or increasing productivity is important, it does not constitute a strategy. A strategy involves performing activities differently than competitors or performing different activities to develop a unique competitive position. Relying solely on operational effectiveness can only provide a temporary advantage as competitors will catch up. To achieve a sustainable competitive advantage, a company needs both a strong strategy to be distinct in the market as well as excellent operational effectiveness.
Honda faced several challenges in transferring its resources and capabilities to the US. It would be difficult and costly to replicate its skilled workforce and lean supplier network. While Honda had strong manufacturing capabilities, it lacked experience in US marketing, distribution, and developing business partnerships. Forming a strategic alliance could help address these gaps, but came with risks of sharing sensitive information and potential future competition. Overall, expanding internationally significantly increased complexity and uncertainties around coordination, stakeholder relationships, regulatory compliance, and maintaining Honda's competitive advantages in a new environment.
Mergers Acquisitions and Other Restructuring Activities 9th Edition DePamphil...lujepyce
Full download : http://alibabadownload.com/product/mergers-acquisitions-and-other-restructuring-activities-9th-edition-depamphilis-solutions-manual/
Mergers Acquisitions and Other Restructuring Activities 9th Edition DePamphilis Solutions Manual
The Lego case study, the great turnaround 2003 - 2013John Ashcroft
In presenting his report to management in June 2003, Jørgen Vig Knudstorp, then head of strategic development had pulled no punches, “We are on a burning platform, losing money with negative cash flow and a real risk of debt default which could lead to a break up of the company. In 2013, LEGO reported profits of $1.5 bn on sales of $4.5 bn. Quite a turnaround! Here's how.
Netflix faced significant issues in 2011 including losing 800k subscribers, a nearly 500% drop in stock price, and poor public relations. The document analyzes Netflix's strengths and weaknesses using the McKinsey 7S framework. It finds Netflix has a flexible structure but struggles to align short-term strategies with its long-term streaming focus. Strengths include its library, algorithms, and infrastructure, while weaknesses are in marketing, customer service, and content partnerships. The document predicts Netflix will address issues through a new CMO, eliminating DVDs, new partnerships, and leadership changes.
Under Armour is a sporting goods company founded in 1996 that sells sports apparel and equipment. Their products are worn by athletes of all levels and are sold worldwide. The company was founded by Kevin Plank and is driven by his vision to create innovative, technical fabrics and apparel. Over time, Under Armour has expanded globally and through acquisitions like MapMyFitness to strengthen their business. They differentiate themselves from competitors like Nike through their technical performance products.
L.L. Bean is an outdoor equipment and apparel retailer founded in 1912. They use a forecasting process to determine inventory levels, but face problems with inaccurate forecasts for new and "never out" items. Possible solutions include improving forecasting methods over time, cost-benefit analysis of stockouts vs excess inventory, gathering more data on new items before launch, and looking at qualitative factors for "never out" items rather than just historical data. Promoting new items in catalogs and having backup vendors can also help address forecasting issues.
The document provides an introduction to a presentation on a case study about shifting direction at Garmin Ltd. It includes background information on Garmin, discussing its history as a GPS technology company founded in 1989. It notes Garmin has expanded into other areas like wearables. The document poses four questions to consider regarding Garmin's goals and plans for changing direction, the types of plans needed in its industry, contingency factors that could affect planning, and challenges Garmin executives may face in remaining the global market leader.
Garmin smartwatches offer several technological innovations including solar charging, GPS, pulse oximetry, and body battery monitoring. They have advanced fitness tracking, health monitoring, and navigation features. Compared to Fitbit, Garmin watches have longer battery life, built-in GPS, contactless payments, and more advanced fitness and outdoor features, making them well-suited for active users. Popular Garmin models include the Fenix, Forerunner, Vivoactive, and MARQ series.
Garmin is an American technology company founded in 1989 that produces GPS devices for automotive, aviation, marine, outdoor, and sports use. It began with developing GPS devices for cars but has since expanded into other markets. While its automotive segment was historically its most successful, the rise of smartphones has reduced demand for stand-alone navigation devices. As a result, Garmin has increased its focus on growing its fitness, outdoor, and wearable device segments. It aims to maintain competitiveness across all its segments while increasing market share in the growing wearables industry through innovation and marketing. However, decreased revenue from automotive poses financial challenges that Garmin must address through increased investment, taking on debt, and focusing growth in higher potential
operation techniques by parle agro and pepsiCoRadhika Agrawal
Parle and PepsiCo both have extensive distribution networks to get their products to customers. Parle uses a 4-level distribution network including depots, wholesalers, carry forward agents, and retailers to distribute its biscuits and confectionaries throughout India. It selects channel members based on factors like infrastructure, sales capabilities, and market coverage. PepsiCo distributes its beverages and snacks through direct store delivery where it delivers directly to retailers, as well as through vending/food service systems and broker warehouses. Both companies aim to maximize availability and coverage of their products through intensive distribution networks.
Market Analysis of Gillette India Limited - 2009Anand Hisaria
Gillette India Limited is a subsidiary of Procter & Gamble that was originally incorporated in 1984. It has captured a major share of the premium shaving care market in India. The personal care market in India is growing at 20% annually and represents an opportunity for Gillette. Gillette focuses on personal grooming products, especially shaving creams, gels, and foams. Market research found that Gillette has the highest brand recall and loyalty among shaving product brands in India. The research also indicated factors that influence buying decisions for shaving creams and gels. Based on the findings, recommendations include promoting Gillette shaving creams and gels more aggressively and launching mature products in neighboring countries.
This document discusses a potential partnership between Gown Up Inc. and Aramark. It provides background on both companies, including that Gown Up was founded in 2010 and produces hospital gowns, while Aramark was founded in 1936 and currently provides food services and uniforms. The document analyzes reasons for a partnership, such as Gown Up wanting to expand its market and sales. It also examines benefits like increased revenues through Aramark's large customer base, as well as risks. Overall, the document recommends that a partnership would help both companies grow.
Team Baldwin proposes a turnaround strategy for Garmin to transition from hardware-focused to an ecosystem company focused on growth segments. They plan to reduce product offerings and R&D investment in declining automotive, aviation and marine segments which make up two-thirds of revenue. They will increase R&D investment in wearables, drones, and animal monitoring which show more growth potential. The goals are to diversify revenue streams, achieve growth in new segments, and become market leading in all navigational technologies with over 40% market share.
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
From Natural Language to Structured Solr Queries using LLMsSease
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
3. WHAT COMPANY IS ABOUT ?
• Garmin ltd. Also known as Garmin is company which is
professionally involved into making Global positioning system
(GPS) devices .
• It is a technological company.
4. INTRODUCTION
• Garmin Ltd. Also known as Garmin is the American multinational
technological company. It is the company which is professionalized or
having a good qualification in GPS technology for automotive ,aviation
,marine ,outdoor, and sports activities etc.
• It was founded by Gary Burrell and Min Kao.
• Current CEO of Garmin is Clifton Pemble.
• Net worth of the company is $25.9B ,on December 13,2021.
• Headquarters of Garmin is in Olathe, Kansas, United States.
• Year of establishment of company is October 1989 (US)
It was entered into Indian market around MAY 2012
5. PRODUCTS OR SERVICES OFFERED BY
GARMIN LTD.
• Some of the best products offered by Garmin are as follows
1. MARINE GPS
2. HANDHELD GPS
3. PDA (PERSONAL DIGITAL ASSISTANT)
4. DOG TRACKING
5. FISHFINDERS
6. PERSONAL TRAINERS
7.AVIONICS ( ELECTRONIC EQUIPMENT FITTED IN AIRCRAFT)
8.WRISTWEAR ( FORERUNNER,FENIX,VENU)
6. • SOME OF THE BEST SERVICES OFFERED BY GARMIN LTD. ARE AS
FOLLOWS:
1.GLOBAL POSITIONING SYSTEM- It is the only and one of the
smartest or best service provided by Garmin and it works
anywhere , in any corner of the world as it has specialised
products as handheld GPS which has a very good battery life and
directly communicates with Sattelite to know our positions.
2. SPORTS SPONSORSHIP- Garmin provides sports sponsorship to
some of the clubs or teams like :
I – ENGLISH PREMIER LEAGUE FOOTBALL CLUB
II- CYCLING TEAM GARMIN- CHIPOTLE P/B H30
7. SWOT ANALYSIS OF GARMIN LTD.
• STRENGTHS
1.efficient after sales service
2. cheap labour implies operating cost is low
3. ISO certified products and aviation products have FAA
4. grasping the GPS technology
• WEAKNESS
1.they undergo low sales cycle
2.potentially limitng sales to certain clients
8. • OPPORTUNITIES
1. for brand visibility they should do proper marketing
2. invest or capitalize in their own app. Garmin should have
their own GPS map like google maps or apple maps etc.
• THREATS
1. entering of new wristwears like APPLE INC. , SAMSUNG, FITBIT
ETC.
2. risk of market saturation of GPS devices
9. FUTURE GOAL AND SCOPE
• Sports activites and fitness is emerging day by day so Garmin is
introducing a very good GPS system which has good battery life
and can work effectively for that they have concept of solar
energy or body energy .
• In solar energy watches and GPS are charged by sun' s energy
and body energy concept is very good in the market , where
our body energy or heat is converted to the battery of wrist
wear or GPS .
10. FACTS ABOUT GARMIN
OPINIONS
• GARMIN IS THE ONLY WATCH WHICH HAVE COMBINATION AS SPORTS TRACKER + SMARTWATCH =
SMART FITNESS TRACKER
• GARMIN LTD. IS ALSO KNOWN AS PRONAV. WHICH MEANS PROFESSIONAL NAVIGATION
• GARMIN WAS NAMED BY THEIR FOUNDER'S FIRST 3 LETTERS NAMELY GARY AND MIN = GARMIN
• THEY HAVE TAGLINE OR SLOGAN -
' YOU WILL BE LOST WITHOUT IT '
• THEY HAVE VERY UNIQUE FEATURE IN THE WRISTWEAR NAMELY BODY BATTERY WHICH SHOWS THAT
IF WE ARE ACTIVE,TIRED OR NEED TO REST ETC.
• GARMIN PROVIDES MORE FEATURES IN THE SAME PRICE OF APPLE
• THEY HAVE VERY GOOD BATTERY LIFE EXTENDING FOR ABOUT 19 DAYS ( WITH FITNESS AND HEART
RATE MONITORING)
11. • MY OPINION ABOUT GARMIN
GARMIN IS THE VERY BEST FITNESS TRACKER BRAND FOR REAL
FITNESS ENTHUSIASTS .
• THEY CAN BEAT APPLE INC. AND FITBIT VERY EASILY IF THEY DO
HIGH LEVEL OF MARKETING IN INDIA
• IF YOU WANT TO GO FOR REAL STATUS AND FITNESS
ENTHUSIASM , GO FOR GARMIN RATHER THAN APPLE