The document discusses the Innovative Design Protection and Piracy Prevention Act, which was proposed in 2012 to strengthen protections for fashion designers against design piracy. Key aspects of the act include distinguishing between knockoffs, which replicate a design but are not intended to deceive, and counterfeits, which are exact copies meant to defraud consumers. While some argue that copying helps the fashion industry by signaling trends, others note counterfeiting funds criminal activities. The act aims to curb counterfeiting while allowing inspired designs.
This document discusses the evolution of e-tourism and how digital technologies have transformed the tourism sector. Some key points:
- Online activities like researching, booking and purchasing travel online have become habitual for many travelers. Over 55% of travel bookings are now made online.
- Younger digital generations like Millennials who grew up with the internet have different behaviors than older generations. They are highly connected, conduct intensive online research, and influence each other through user generated content on social media.
- New online sales models have emerged like meta-search sites, online travel agencies, and user-generated content that allows travelers to directly access and purchase travel products and packages in real-time.
-
This week in Emerging Practices, we will be discussing Change Agency and the shaping of future technologies. We’ll discuss Uber, Elon Musk, Theranos, and MIT Media Lab, mainly. With a hands-on activity programming a social robot and comparing the experience with the claims made by the company. The goal is to develop a critical, informed, personal view of how tech develops today.
Mohammed J. Safadi is seeking a senior position in accountancy, finance, or HR. He has over 10 years of experience working in accounting roles. Currently, he works as both the Senior Accountant and HR Manager for City Compass Cont. in Abu Dhabi and Dubai, where his responsibilities include managing accounts receivable, payroll, expenses, and more. He holds a Bachelor's Degree in Business Administration Management and is proficient in Microsoft Office, QuickBooks, and Windows operating systems.
Este documento resume conceptos clave sobre la motivación y la emoción. La motivación se refiere a los factores que provocan, mantienen y dirigen la conducta hacia un objetivo, y tiene orígenes tanto internos como externos. El proceso motivacional incluye etapas como la necesidad, el estado de tensión, el comportamiento y la satisfacción. Las emociones son estados afectivos que involucran cambios fisiológicos y cumplen una función adaptativa; también influyen en la motivación energizando y dirigiendo la conducta.
This document discusses the evolution of e-tourism and how digital technologies have transformed the tourism sector. Some key points:
- Online activities like researching, booking and purchasing travel online have become habitual for many travelers. Over 55% of travel bookings are now made online.
- Younger digital generations like Millennials who grew up with the internet have different behaviors than older generations. They are highly connected, conduct intensive online research, and influence each other through user generated content on social media.
- New online sales models have emerged like meta-search sites, online travel agencies, and user-generated content that allows travelers to directly access and purchase travel products and packages in real-time.
-
This week in Emerging Practices, we will be discussing Change Agency and the shaping of future technologies. We’ll discuss Uber, Elon Musk, Theranos, and MIT Media Lab, mainly. With a hands-on activity programming a social robot and comparing the experience with the claims made by the company. The goal is to develop a critical, informed, personal view of how tech develops today.
Mohammed J. Safadi is seeking a senior position in accountancy, finance, or HR. He has over 10 years of experience working in accounting roles. Currently, he works as both the Senior Accountant and HR Manager for City Compass Cont. in Abu Dhabi and Dubai, where his responsibilities include managing accounts receivable, payroll, expenses, and more. He holds a Bachelor's Degree in Business Administration Management and is proficient in Microsoft Office, QuickBooks, and Windows operating systems.
Este documento resume conceptos clave sobre la motivación y la emoción. La motivación se refiere a los factores que provocan, mantienen y dirigen la conducta hacia un objetivo, y tiene orígenes tanto internos como externos. El proceso motivacional incluye etapas como la necesidad, el estado de tensión, el comportamiento y la satisfacción. Las emociones son estados afectivos que involucran cambios fisiológicos y cumplen una función adaptativa; también influyen en la motivación energizando y dirigiendo la conducta.
The document repeats information about the Tatra Mountains region in Slovakia. It lists "Tatra Region", "High Tatras", and "Slovakia" multiple times, as well as providing the website www.tatry.sk.
Mohammed J. Safadi is seeking a senior position in accountancy, finance, or HR. He has over 10 years of experience working in accounting roles. Currently, he works as both the Senior Accountant and HR Manager for City Compass Cont. in Abu Dhabi and Dubai, where his responsibilities include managing accounts receivable, payroll, expenses, and more. He holds a Bachelor's Degree in Business Administration Management and is proficient in Microsoft Office, QuickBooks, and Windows operating systems.
Mohammed J. Safadi is seeking a senior position in accountancy, finance, or HR. He has over 10 years of experience working in accounting roles. Currently, he works as both the Senior Accountant and HR Manager for City Compass Cont. in Abu Dhabi and Dubai, where his responsibilities include managing accounts receivable, payroll, expenses, and more. He holds a Bachelor's Degree in Business Administration Management and is proficient in Microsoft Office, QuickBooks, and Windows operating systems.
Los procesos mentales, corresponden al almacenamiento, elaboración y traducción de los datos aportados por los sentidos, para su utilización inmediata y un eventual uso posterior
10 French startups disrupting the way you experience fashion online Liam Boogar-Azoulay
It may sound like a stretch to say that French people are the reference for fashion. But as we say, “il n’y a pas de fumée sans feu” (there’s no smoke without fire).
In addition to having a very prolific fashion sense, the French are also very creative when it comes to the shopping experience. The landscape of French fashion startups is flourishing those days: 6 of the 10 companies presented in this article closed a round last spring/summer season and the results of their investments are released now. Let’s open the catwalk: http://wp.me/p2OgMk-65W
The big ideaL: Ogilvy's framework for giving brands a purposeOgilvy
Ogilvy & Mather developed a framework called "The big ideaL" to help brands find an authentic platform to speak from. It involves identifying a cultural tension in the market and finding the brand's core strength. For Louis Vuitton, this resulted in the ideal that the world is a better place when we live life as an exceptional journey. For Milo chocolate drink, it was the belief that play is essential for childhood development. Applying this process helps brands lift themselves above competitors by taking a clear point of view.
Roberto Cavalli revamped his youthful line for autumn/winter at Milan Fashion Week. He reinvented prints and shapes to give his line new energy and appeal to younger generations. The collection featured animal prints, neon colors, and body-hugging silhouettes. Cavalli said he wanted to give his brand a fresher, sexier look to attract new customers.
In the beginning of 2015 we worked the available trends reports out in order to make it compact and relevant to Russian-thinking people. As a fundamental basis JWT allowed us summarizing 100 trends into 8 and then up to 2 slides with a common overview of implications to the Russians.
The document discusses the history and evolution of branding from its origins in ancient Egypt and cattle branding to modern practices. It explains how branding began as a way to identify cattle and other livestock, and over time became a method for differentiating products and building customer loyalty and trust in a brand. The text also examines how cultural changes and new technologies like the internet and social media have impacted branding strategies and forced brands to adapt. Specifically, it explores how brands now leverage websites, social networking, and viral marketing to better engage with target audiences.
1) The document discusses different types of fashion including haute couture, ready-to-wear, and mass market. It also categorizes designer products from basic to high fashion.
2) It examines copying in the fashion industry, noting widespread copying by retailers like H&M and Zara. While copying occurs, trademark counterfeiting is distinguished.
3) The fashion industry currently operates under a low intellectual property regime where designs are not protected from copying. This may speed up diffusion and induce rapid design changes between seasons.
This document summarizes 12 articles contained in the Touro Accounting and Business Journal (TAB Journal) from Spring 2014. It begins with a message from the Dean of the School of Business highlighting the increased number and quality of papers submitted for this issue of the journal. It then announces that the Best Student Paper Award is being given to Joseph Dauber for his paper titled "Counterfeiting: An International Crisis". The remainder of the document provides brief summaries of each of the 12 articles contained in the issue, with topics ranging from counterfeiting and marketing to finance, economics, and management.
This document provides context about clothing, fashion, and society. It discusses how symbolism in artifacts from 40,000 years ago indicated abstract thinking and artistic appreciation. Rules of dress are consciously used to assert status, identity, and values. Clothing should be differentiated into dress for everyday use, uniforms for ceremonies, and costumes for rituals. Fashion refers specifically to modern manifestations of clothing influenced by changes in society and commerce.
The document discusses the influence of fashion on American culture and society over the 20th century. It describes how women's fashion and hemlines changed with newfound freedoms for women after World War I and how practical work clothing emerged. In the mid-1900s, restrictive corsets were abandoned for looser silhouettes as women entered the workforce. Fashion magazines helped spread trends from the courts to the general population.
Consumer Behavior Final Project- Alexander McQueen & Doc Martens CollaborationAdrianQuinonesRivas
This document proposes a collaboration between Dr. Martens and Alexander McQueen to target millennial consumers. It provides background on each brand's history and financial performance. Dr. Martens was founded in 1901 in England and is known for boots and streetwear. Alexander McQueen was founded in 1992 and is a luxury British fashion house. Both brands are performing well financially. The document argues that a collaboration would benefit from increased recognition and profits by appealing to millennials, who have significant purchasing power. Marketing strategies discussed include social media promotion and a charitable component. Test marketing the collaboration in flagship stores is also proposed.
Globalisation has mostly brought the world closer but it has also given rise to many illegal cells operating more smoothly than ever before. One such cell is that of fashion counterfeiting or fake fashion goods. In the last year only, there was a staggering 15% increase in the sales of counterfeit goods online. The shoes and apparel counterfeit alone is an estimated $24'000 million industry today.
https://fashionbi.com/insights/marketing-research/the-business-of-counterfeit-fashion
The document repeats information about the Tatra Mountains region in Slovakia. It lists "Tatra Region", "High Tatras", and "Slovakia" multiple times, as well as providing the website www.tatry.sk.
Mohammed J. Safadi is seeking a senior position in accountancy, finance, or HR. He has over 10 years of experience working in accounting roles. Currently, he works as both the Senior Accountant and HR Manager for City Compass Cont. in Abu Dhabi and Dubai, where his responsibilities include managing accounts receivable, payroll, expenses, and more. He holds a Bachelor's Degree in Business Administration Management and is proficient in Microsoft Office, QuickBooks, and Windows operating systems.
Mohammed J. Safadi is seeking a senior position in accountancy, finance, or HR. He has over 10 years of experience working in accounting roles. Currently, he works as both the Senior Accountant and HR Manager for City Compass Cont. in Abu Dhabi and Dubai, where his responsibilities include managing accounts receivable, payroll, expenses, and more. He holds a Bachelor's Degree in Business Administration Management and is proficient in Microsoft Office, QuickBooks, and Windows operating systems.
Los procesos mentales, corresponden al almacenamiento, elaboración y traducción de los datos aportados por los sentidos, para su utilización inmediata y un eventual uso posterior
10 French startups disrupting the way you experience fashion online Liam Boogar-Azoulay
It may sound like a stretch to say that French people are the reference for fashion. But as we say, “il n’y a pas de fumée sans feu” (there’s no smoke without fire).
In addition to having a very prolific fashion sense, the French are also very creative when it comes to the shopping experience. The landscape of French fashion startups is flourishing those days: 6 of the 10 companies presented in this article closed a round last spring/summer season and the results of their investments are released now. Let’s open the catwalk: http://wp.me/p2OgMk-65W
The big ideaL: Ogilvy's framework for giving brands a purposeOgilvy
Ogilvy & Mather developed a framework called "The big ideaL" to help brands find an authentic platform to speak from. It involves identifying a cultural tension in the market and finding the brand's core strength. For Louis Vuitton, this resulted in the ideal that the world is a better place when we live life as an exceptional journey. For Milo chocolate drink, it was the belief that play is essential for childhood development. Applying this process helps brands lift themselves above competitors by taking a clear point of view.
Roberto Cavalli revamped his youthful line for autumn/winter at Milan Fashion Week. He reinvented prints and shapes to give his line new energy and appeal to younger generations. The collection featured animal prints, neon colors, and body-hugging silhouettes. Cavalli said he wanted to give his brand a fresher, sexier look to attract new customers.
In the beginning of 2015 we worked the available trends reports out in order to make it compact and relevant to Russian-thinking people. As a fundamental basis JWT allowed us summarizing 100 trends into 8 and then up to 2 slides with a common overview of implications to the Russians.
The document discusses the history and evolution of branding from its origins in ancient Egypt and cattle branding to modern practices. It explains how branding began as a way to identify cattle and other livestock, and over time became a method for differentiating products and building customer loyalty and trust in a brand. The text also examines how cultural changes and new technologies like the internet and social media have impacted branding strategies and forced brands to adapt. Specifically, it explores how brands now leverage websites, social networking, and viral marketing to better engage with target audiences.
1) The document discusses different types of fashion including haute couture, ready-to-wear, and mass market. It also categorizes designer products from basic to high fashion.
2) It examines copying in the fashion industry, noting widespread copying by retailers like H&M and Zara. While copying occurs, trademark counterfeiting is distinguished.
3) The fashion industry currently operates under a low intellectual property regime where designs are not protected from copying. This may speed up diffusion and induce rapid design changes between seasons.
This document summarizes 12 articles contained in the Touro Accounting and Business Journal (TAB Journal) from Spring 2014. It begins with a message from the Dean of the School of Business highlighting the increased number and quality of papers submitted for this issue of the journal. It then announces that the Best Student Paper Award is being given to Joseph Dauber for his paper titled "Counterfeiting: An International Crisis". The remainder of the document provides brief summaries of each of the 12 articles contained in the issue, with topics ranging from counterfeiting and marketing to finance, economics, and management.
This document provides context about clothing, fashion, and society. It discusses how symbolism in artifacts from 40,000 years ago indicated abstract thinking and artistic appreciation. Rules of dress are consciously used to assert status, identity, and values. Clothing should be differentiated into dress for everyday use, uniforms for ceremonies, and costumes for rituals. Fashion refers specifically to modern manifestations of clothing influenced by changes in society and commerce.
The document discusses the influence of fashion on American culture and society over the 20th century. It describes how women's fashion and hemlines changed with newfound freedoms for women after World War I and how practical work clothing emerged. In the mid-1900s, restrictive corsets were abandoned for looser silhouettes as women entered the workforce. Fashion magazines helped spread trends from the courts to the general population.
Consumer Behavior Final Project- Alexander McQueen & Doc Martens CollaborationAdrianQuinonesRivas
This document proposes a collaboration between Dr. Martens and Alexander McQueen to target millennial consumers. It provides background on each brand's history and financial performance. Dr. Martens was founded in 1901 in England and is known for boots and streetwear. Alexander McQueen was founded in 1992 and is a luxury British fashion house. Both brands are performing well financially. The document argues that a collaboration would benefit from increased recognition and profits by appealing to millennials, who have significant purchasing power. Marketing strategies discussed include social media promotion and a charitable component. Test marketing the collaboration in flagship stores is also proposed.
Globalisation has mostly brought the world closer but it has also given rise to many illegal cells operating more smoothly than ever before. One such cell is that of fashion counterfeiting or fake fashion goods. In the last year only, there was a staggering 15% increase in the sales of counterfeit goods online. The shoes and apparel counterfeit alone is an estimated $24'000 million industry today.
https://fashionbi.com/insights/marketing-research/the-business-of-counterfeit-fashion
The Fashion Industry is a multi-billion-dollar global sector focused on the production and retail of clothing. Some analysts make a distinction between the garment industry, which creates "Mass Fashion," and the fashion industry, which creates "High Fashion." Fashion is the type of clothing and accessories that an individual or group of individuals choose to wear at any particular period. The high-end designer clothes displayed on Parisian or New York City catwalks may not look the same as the mass-produced sportswear and streetwear found in global markets and malls. The design, production, distribution, marketing, retailing, advertising, and promotion of all kinds of clothing (for men, women, and children) are included in the fashion industry, from the most exclusive and pricey haute couture.
The document discusses social media cases and examples. It provides a list of 20 different types of social media including online video, social networks, blogging, podcasting, and more. It then lists numerous websites across different categories like communities for fashion, examples of social media use, Victoria's Secret's social media presence, examples of social media policies, and key questions for social media strategies. It concludes with assigning homework for a social media project.
High School Essay - 10+ Examples, Format, Pdf | Examples. 50 Free Persuasive Essay Examples (+BEST Topics) ᐅ TemplateLab. 006 Examples Of Persuasive Essays Essay Example ~ Thatsnotus. 018 Persuasive Essay Examples Free High School Poemsrom Co Template For .... Student persuasive essay examples. Persuasive Essay Assignment - fchs-dowd. Persuasive Essay - 5+ Examples, Format, Pdf | Examples. School essay: Example for persuasive writing. 54 persuasive essay examples for high school students exam | oracleboss .... 18 Persuasive Essay Examples for Students. 004 Persuasive Essay Examples High School Example Goal Blockety Co .... persuasive essay samples for high school goal blockety co. How to Write a Persuasive Essay - A Complete Guide. FREE 8+ Persuasive Essay Samples in MS Word | PDF. Persuasive Essay Writing prompts and Template for Free. sample persuasive essays high school - Sample Persuasive Essay - Percy .... Example Of A Persuasive Essay About School Uniforms | Sitedoct.org. Persuasive Essay Example High School – Telegraph. 31 Persuasive Essay Topics • JournalBuddies.com. Persuasive Sample Essays - Mater Academy Lakes High School. An example of persuasive essay. 48 Amazing Persuasive Essay Examples – RedlineSP.
Subvertising refers to parodying corporate and political advertisements to make a statement. This is done by creating new images that spoof existing ads or by altering images. The goal is often to sabotage targets and create cognitive dissonance in viewers. Adbusters Media Foundation is a non-profit organization that publishes Adbusters magazine and creates anti-consumerist advertising. They are known for campaigns like Buy Nothing Day and TV Turnoff Week which encourage reducing consumption and screen time.
1. Running head: ORIGINATE! DO NOT IMITATE! 1
Originate! Do Not Imitate!
The Basics of the Innovative Design Protection and Piracy Prevention Act
Genesis Garibaldi
South Mountain Community College
2. ORIGINATE! DO NOT IMITATE! 2
Originate! Do Not Imitate!
The Basics of the Innovative Design Protection and Piracy Prevention Act
From Louis Vuitton, the French based fashion company, to Converse, one of the most
classics companies founded in the United States, most apparel and clothing companies become
knockoff or counterfeit victims, or at least they think they do. In 2006, politician Robert "Bob”
Goodlatte suggested to develop the Design Piracy Prohibition Act. This act was primarily
proposed to protect Fashion Designers’ original pieces from imitation. Due to a few
complications, politicians wanted Design Piracy Prohibition Act to be more specific, but the idea
was shut down. Senator of New York, Charles E. Schumer, presented the Innovative Design
Protection and Piracy Prevention Act in September 2012, which specified the idea of Design
Piracy Prohibition Act. A few key differences between the Design Piracy Prohibition Act and the
Innovative Design Protection and Piracy Prevention Act include knockoff and counterfeit
products, as well as the use of producing these imitating articles of clothing. For instance, if one
were to design their own wedding dress replicating the exact same model that Vera Wang
designed, then this is acceptable. However, if one were to sell this same replicated dress, then the
copycat designer can potentially get sued (Eldik & Michaels, 2014).
Knockoff items are arguably considered one of the factors involved in the Innovative
Design Protection and Piracy Prevention Act. A few companies have seen a trend and have
adapted it in their own way. In addition, their spin on the trend is sold for less than the original
product. For example, several companies, such as Skechers, Walmart and K-Mart, have taken
their own spin on one of the most famous shoe designs that has been known for decades,
Converses’ Chuck Taylor All Stars. Due to their actions, Nike sued these companies back in
October 2014, as well as 28 others (Witt, 2014).
3. ORIGINATE! DO NOT IMITATE! 3
Another one of the most vital factors involved in this act includes counterfeiting designer
items, such as a Louis Vuitton Speedy Bags or Chanel purses. The Museum at FIT, describes
“counterfeit” as products that are “made in exact imitation of something valuable or important
with intention to deceive or defraud.” In a video titled, “An Insider’s Perspective on the
Counterfeit Industry” (2014), provided by The Museum at FIT, a few individuals in the fashion
industry give details as to why people should not contribute into this market. Valerie Salembier,
President and CEO of the Authentics Foundation, explains her perspective on counterfeiting by
stating, “When you are buying a fake, you are funding child labor, drugs, drug cartels, and
terrorism.” Authentics Foundation is an international organization that promotes and raises
awareness of counterfeit items (“The Authentics,” 2013). Nevertheless, not everyone agrees that
copycat designers are considered a negative impact in the industry. In an interview on Fox
Business, Chris Sprigman, New York University Law Professor, argues that, “Copying, actually,
in the United States, helps the fashion industry. It helps, for example, to signal to people that a
trend has occurred…When there is too much copying, it signals to people that the trend is
starting to be over. It’s overdone” (Stossel, 2015).
To publicize the danger of counterfeit items, the Council for Fashion Designers of
America Foundation collaborated with eBay and several luxury designers, such as Rachel Roy,
Rebecca Minkoff, Diane von Furstenberg, and Tommy Hilfiger. The designers had the obstacle
of designing their own take on a tote bag using the saying, “You Can’t Fake Fashion.” Using the
finished tote bags, eBay sold them through their site and the proceeds were sent to the Council
for Fashion Designers of America Foundation (eBay, 2012).
4. ORIGINATE! DO NOT IMITATE! 4
References
(2013). The Authentics Foundation. The Authentics Foundation. Retrieved from
http://fakesareneverinfashion.org/who-we-are
(2015). Protecting design. Council of Fashion Designers of America. Retrieved from
http://cfda.com/programs/protecting-intellectual-property
eBay. (2012, March 15). eBay & CFDA “You can’t fake fashion” 2012 [Video file]. Retrieved
from https://www.youtube.com/watch?v=tDS9gI1eP5o
eBay. (2013, March 15). eBay & CFDA You can’t fake fashion 2013 [Video file]. Retrieved from
https://www.youtube.com/watch?v=8mmg2fSl7cw
Eldik, Y., & Michaels, M. (2014, October 6). Eyes off the runway: How to prevent piracy in
fashion. Harvard Negotiation law review online. Retrieved from
http://www.hnlr.org/2014/10/eyes-off-the-runway-how-to-prevent-piracy-in-fashion/
H.R.2511 - Innovative Design Protection and Piracy Prevention Act112th Congress (2011-2012).
(2012, December 20). Retrieved May 4, 2015, from https://www.congress.gov/bill/112th-
congress/house-bill/2511
Stossel, John. (Host). (2015, February 2). Stossel [Television broadcast]. Fox Business.
The Museum of FIT. (2014, December 9). An Insiders Perspective on the Counterfeit Industry
[Video file]. Retrieved from https://www.youtube.com/watch?v=Is9Hxn7Wr5w
The Museum of FIT. (2014, December 9). Knockoffs and Fashion Design Protection [Video
file]. Retrieved from https://www.youtube.com/watch?v=z347SXVJAAE
Witt, Alex. (Host). (2014, October 18). Weekends with Alex Witt [Television broadcast].
MSNBC.