This document proposes gamifying the Manchester United Café Bar by developing a universal mobile app. The app would allow users to provide feedback and reviews, play custom music, access special discounts and rewards for check-ins and activities, make reservations, and integrate with social media. Some reward ideas include discounts for ordering special menu items, referrals, correct soccer prediction scores, and unique celebrations. The goal is to address issues like high costs and crowds by tracking customer visits and engagement, providing dynamic feedback, and making customers feel more connected through social features and custom music.

1. GAMIFICATION
Manchester United Café Bar
DSK SUPINFOGAME CHIRAG CHOPRA 01-April-2013

2. About Manchester United Café Bar
 Sports bar/restaurant
 Great food
 Good ambience
 Great place to watch football matches when Manchester United is playing

3. Identified problems
 Expensive food & merchandise
 No review/feedback system
 Place gets too crowded at the time of important matches
 No rewards/loyalty program
 The place gets boring sometimes when there are no matches

4. Gamify solutions
 Manchester United Café Bar universal app
 App listing all the cafes in the country
 Feedback and review system
 Play your own music at the cafe
 Special discounts & rewards
 Track no. of customers per day or per month
 Social integration
 Reservations

5. Gamify solutions
 App listing all the cafés in the country
 Check out what’s special in the menu.
 20% discount on ordering special dish through promo code generated in app.
 Make reservations through the app and get extra 5% discount.
 Café can track no. of visits made by the user per month through check-ins.

6. Gamify solutions
 Feedback & Review System
 The app can scan the barcode on the bill and list all the items ordered by user.
 Rate any item from the bill within the app.
 Rate reviews given by other users or simply write your own.
 Rank system for each user based on reviews written.
 Highest ranked user each month gets straight 25% discount!

7. Gamify solutions
 Play your own music at the cafe
 Play any song from the café’s music library.
 Other users can rate songs played by other users within the app.
 Separate rank system for this feature.
 Highest ranked user each month wins free merchandise!

8. Gamify solutions
 Special Discounts & Rewards
 Upload picture with 5 friends wearing team jersey on match day & get 20% discount!
 Get 5 friends to check-in at same café for 4 matches and get 1 match for free!
 Perform a unique celebration for each match, submit on app, get max votes &
win free merchandise!

9. Gamify solutions
 Special Discounts & Rewards
 Make 3 reservations & get to sit at same place for every visit that month.
 Refer 10 friends to install the app each month and get 25% discount on alcohol
on next visit!
 Check-in at 2 different cafés each month and get 40% discount on merchandise.
 Predict scores within the app, get 3 correct predictions and get 1 Manchester United
jersey free!

10. Gamify solutions
 Social Integration
 Post your check-ins at Facebook & Twitter.
 Refer friends through social networks.
 Post your celebrations, pictures straight from the app.
 Popularity meter for each café.

11. Core loop
Check-in Activities Referrals Reviews
Favorite
Music
Rewards
Discounts

12. What makes this app unique?
 Track customers activity and visits.
 Dynamic feedback for every cafe straight from customers.
 Make them feel at home with ‘Play your own music’ feature.
 Special rewards for check-ins and activities.
 Make the café popular through social integration.
 Separate ranking system for each activity.

13. Thank You