Panel Proposal for SXSW Interactive 2016: How did your last mobile RFP go? … We thought so, and we’ve been there! Hear secrets from all sides of the table that will make your next RFP a success from vendor identification through launch.
Rotote is a kinect driven mobile shopping tote that designed by Team Chameleon at Chicago Innovation Lab Design Hackathon 2015. Over the span of two days, I facilitated the team to brainstorm over design challenges for the disabled, narrow down our problem scope, design the solution, and build a prototype. We were able to come up with Rotate prototype and present in front of other teams and judges.
Code4Lib presentation about smartphone gestures. I talk about an alternative gesture based paradigm for mobile devices and show an example of how to augment an iPhone library search app with gestures.
Presentation I gave at the first QA Summit for Digital Healthcare Marketing in Chicago on October 24th 2013.
Attendees included marketing directors, QA professionals, and digital directors from leading healthcare companies and advertising agencies. Its purpose was to establish the first QA Best Practices document designed specifically for healthcare marketing.
The goal of this presentation was to show why mobile should be a priority when designing internet applications.
We live in interesting times. While mobile adoption is skyrocketing, most small organizations are precluded from entering the mobile market by the significant time, money and skill investment required to make even the simplest app. Mobile development toolkits can help, but the small guys are still left behind. WaveMobile is a development framework that creates diverse and customized mobile apps without writing a single line of code.
Giving Marketing a Voice: 10 Steps for Marketing with Voice AssistantsSurefire Local
This is the presentation Surefire Local's CMO, Shashi Bellamkonda, gave at Digital Summit 2017 on how to market using Artificial Intelligence to rank in voice search.
Rotote is a kinect driven mobile shopping tote that designed by Team Chameleon at Chicago Innovation Lab Design Hackathon 2015. Over the span of two days, I facilitated the team to brainstorm over design challenges for the disabled, narrow down our problem scope, design the solution, and build a prototype. We were able to come up with Rotate prototype and present in front of other teams and judges.
Code4Lib presentation about smartphone gestures. I talk about an alternative gesture based paradigm for mobile devices and show an example of how to augment an iPhone library search app with gestures.
Presentation I gave at the first QA Summit for Digital Healthcare Marketing in Chicago on October 24th 2013.
Attendees included marketing directors, QA professionals, and digital directors from leading healthcare companies and advertising agencies. Its purpose was to establish the first QA Best Practices document designed specifically for healthcare marketing.
The goal of this presentation was to show why mobile should be a priority when designing internet applications.
We live in interesting times. While mobile adoption is skyrocketing, most small organizations are precluded from entering the mobile market by the significant time, money and skill investment required to make even the simplest app. Mobile development toolkits can help, but the small guys are still left behind. WaveMobile is a development framework that creates diverse and customized mobile apps without writing a single line of code.
Giving Marketing a Voice: 10 Steps for Marketing with Voice AssistantsSurefire Local
This is the presentation Surefire Local's CMO, Shashi Bellamkonda, gave at Digital Summit 2017 on how to market using Artificial Intelligence to rank in voice search.
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
f your company is caught up wondering which mobile apps to build or which devices to support, chances are you’re asking the wrong questions. Instead, organizations need to understand first how user expectation is being rewired in a mobile world - one in which “mobile moments” are the new battleground for customer and employee engagement.
Mobile App Development Approach: Choosing the Right Strategy for a Winning Go...Velvetech LLC
Considering the right mobile app development strategy?
To help you with that, Velvetech shares slides from the recent webinar on choosing a winning mobile development approach.
We cover different mobile development approaches, including native, cross-platform, and progressive web apps. You’ll discover the pros and cons of each approach and the most common mistakes in their application.
We also look at how different mobile development approaches match the business needs, and answer such questions as “Why choosing a native approach is the best option for my fintech app?”
As a bonus tip, we discuss the launch and post-launch marketing efforts to help the apps perform well in the app stores right from the first release. We advise on how to get the most out of the platform-specific features such as advanced push notifications and app store optimization.
On top of that, we explore real-world examples of successful shifts from past technologies to new mobile development approaches. The case studies feature the apps from our portfolio and industry leaders like Facebook and Google.
Get essential insights in our on-demand webinar: https://www.velvetech.com/events/mobile-app-development-approach/
HTML5 vs. Native Apps: Demystifying the Decision Making ProcessiTexico
It’s now clear that mobile is the path consumer markets are leaning towards to utilizing mobile apps as their preferred way to conduct e-commerce. According to a study by Gartner, 70% of customer interactions will originate from a mobile device by 2015. More and more organizations are realizing that mobile can significantly impact their core business operations and are transitioning to a mobile-based strategy. Therefore, iTexico partnered with Propelics to deliver a webinar: "HTML5 vs Native Apps: Demystifying The Decision Making Process" Here we present the slides from the last webinar.
"Building your mobile app: budget, planning and best practices!" by Philippe ...TheFamily
eople spend more and more time on their smartphone and so your users! Building an app can then to be a good idea to keep in touch with them but it’s a fully-fledge process. A multitude of features, designs, ergonomics, technologies and prices are possible… So where should you start?
During this 45min Workshop, Philippe Dumont will give you actionable advice on:
- Get your objectives right
- Build your Mobile App brief
- The right Budget for the right development
- The 4 phases of your development cycle
- Overview of mobile development technologies you can use
Philippe is CEO and co-founder of Azetone, a platform that allow to visually analyze, improve and personalize the Mobile User Experience. He previously co-founded MyFanGroup, a mobile and digital marketing agency after heading Marketing and Communications for Microsoft EMEA as General Manager and CMO from 2002 to 2009. He will give you all the tips to build the perfect app according to your budget ;)
Mobile Marketing for Businesses and Brands, Tools for Mobile Marketing including advertising and analytics. Plus lots of case studies and digital marketing ideas.
Building a mobile app is no easy task, and with all the options out there, picking the right technology is half the battle. This report, released by IQ, illustrates the differences between building a mobile web app and a native app. At the end is a scorecard to help readers decide which approach is right for them. For questions or more information, please contact IQ at newbiz@iqagency.com.
Smartphones keep getting larger and tablets are getting smaller, beginning to totally blur what was just a few years ago considered a group of distinct form factors. The platforms that power these blocks of glass, plastic, and silicon have also seen improvements, with iOS7 appearing to be able to keep the iPhone growth alive and Android utterly dominating countries such as China in its path to 1 billion activations. New operating systems such as Firefox are in the wild as companies such as Microsoft frantically try to right the ship and save their platforms and devices from obscurity.
Across Europe 4G LTE is beginning to see deployments that will allow its users to see the speed and latency benefits that those in parts of Asia, the US, and others have over the past years. This in turn will begin to accelerate mobile data consumption and creation across a greater global footprint. Live and high quality video from mobile devices will become amazingly commonplace.
Today we are also seeing new products from Google, Samsung and even possibly Apple that are serious entrants to the wearable technology arena – and all of them are running mobile operating systems. Apple has thrown down the gauntlet against NFC technology with its new iBeacon service which means that all parties involved are taking mobile payments and other types of direct interactions over secure mobile channels very seriously.
Organizations who are late to the mobile game are hurrying to catch up. Many who have focused more on the consumer aspect of mobility are starting to put serious efforts into B2E mobile initiatives. Those who are already mobilizing their workforce are looking for ways to improve, standardize, and focus their efforts.
Also, the Web isn’t going anywhere….
So what does this all mean to you?
How Mobile Technology is Changing the Shape of B2B MarketingRobert Woo
Developing a flexible and viable mobile marketing strategy is critical to accelerating new windows of opportunity within the mobile space. Using customer case studies to illustrate successful B2B examples, this presentation will focus on the ways that companies can leverage the mobile platform to engage their customers and grow their business.
Presentation from the Women in Technology Summit 2013. This is strategy portion of the presentation, focusing on building Responsive Websites, Mobile app development and which device(s) to build for and general considerations when putting together your mobile strategy.
Best practices for building your mobile app. Is it right for you? By Kate Washut, Partner, Far Reach for the Greater Cedar Valley Alliance's Business Education Series on 10/8/13. http://www.farreachinc.com
Skype…Rue La La…American Greetings…
All have successful mobile products that have added significant value to their respective brands. All of which have a look, feel, value proposition and use case that is distinct from their parent web products. The marketers and developers behind these products understood that developing successful mobile offerings boils down to one simple rule – know your user.
The advent of user friendly, web enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
Attendees will learn how to:
• Design mobile value propositions for your audience
• Understand what makes a mobile product go viral in your target segment
• Use mobile to enhance the value of your brand, increase revenue, and create loyalty
For better or for worse, like it or not, mobile wearables are already changing our lives. Combined with social media, mobile wearable devices form a new generation of personalized technology that knows us better than our closest friends. How many of your friends know how far you walked or what you ate? The challenge for developing applications is correctly incorporating context to add value your users hadn’t considered while being sensitive to their privacy. In the future, our devices will wake us up earlier because of the ice storm last night and contact the people we are meeting to warn them we could be late. Philip Lew covers the most important element of mobile user experience and customer experience―context. Using examples, Phil breaks down context into elements you can incorporate into your design and development. Learn the contextual elements you need to incorporate right now and identify key factors for future generation products based on providing anticipatory services.
Watch the webinar: http://monetate.com/webinar/big-data-demystified-for-the-marketer/
Learn about emerging mobile trends and their implications to your business, while coming away with an understanding of how a long-term vision is critical to addressing the online everywhere customer.
Other topics include:
• Why customers on smartphones and tablets should not be treated the same way;
• How implementing new strategies require investment and marketing control;
• What buzzwords and hype you should avoid;
• And much more.
Presenters:
• Thomas Husson, VP, Principal Analyst, Forrester Research
• Todd Lido, Marketing Director, Threadless
• Rob Yoegel, Content Marketing Director, Monetate
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
f your company is caught up wondering which mobile apps to build or which devices to support, chances are you’re asking the wrong questions. Instead, organizations need to understand first how user expectation is being rewired in a mobile world - one in which “mobile moments” are the new battleground for customer and employee engagement.
Mobile App Development Approach: Choosing the Right Strategy for a Winning Go...Velvetech LLC
Considering the right mobile app development strategy?
To help you with that, Velvetech shares slides from the recent webinar on choosing a winning mobile development approach.
We cover different mobile development approaches, including native, cross-platform, and progressive web apps. You’ll discover the pros and cons of each approach and the most common mistakes in their application.
We also look at how different mobile development approaches match the business needs, and answer such questions as “Why choosing a native approach is the best option for my fintech app?”
As a bonus tip, we discuss the launch and post-launch marketing efforts to help the apps perform well in the app stores right from the first release. We advise on how to get the most out of the platform-specific features such as advanced push notifications and app store optimization.
On top of that, we explore real-world examples of successful shifts from past technologies to new mobile development approaches. The case studies feature the apps from our portfolio and industry leaders like Facebook and Google.
Get essential insights in our on-demand webinar: https://www.velvetech.com/events/mobile-app-development-approach/
HTML5 vs. Native Apps: Demystifying the Decision Making ProcessiTexico
It’s now clear that mobile is the path consumer markets are leaning towards to utilizing mobile apps as their preferred way to conduct e-commerce. According to a study by Gartner, 70% of customer interactions will originate from a mobile device by 2015. More and more organizations are realizing that mobile can significantly impact their core business operations and are transitioning to a mobile-based strategy. Therefore, iTexico partnered with Propelics to deliver a webinar: "HTML5 vs Native Apps: Demystifying The Decision Making Process" Here we present the slides from the last webinar.
"Building your mobile app: budget, planning and best practices!" by Philippe ...TheFamily
eople spend more and more time on their smartphone and so your users! Building an app can then to be a good idea to keep in touch with them but it’s a fully-fledge process. A multitude of features, designs, ergonomics, technologies and prices are possible… So where should you start?
During this 45min Workshop, Philippe Dumont will give you actionable advice on:
- Get your objectives right
- Build your Mobile App brief
- The right Budget for the right development
- The 4 phases of your development cycle
- Overview of mobile development technologies you can use
Philippe is CEO and co-founder of Azetone, a platform that allow to visually analyze, improve and personalize the Mobile User Experience. He previously co-founded MyFanGroup, a mobile and digital marketing agency after heading Marketing and Communications for Microsoft EMEA as General Manager and CMO from 2002 to 2009. He will give you all the tips to build the perfect app according to your budget ;)
Mobile Marketing for Businesses and Brands, Tools for Mobile Marketing including advertising and analytics. Plus lots of case studies and digital marketing ideas.
Building a mobile app is no easy task, and with all the options out there, picking the right technology is half the battle. This report, released by IQ, illustrates the differences between building a mobile web app and a native app. At the end is a scorecard to help readers decide which approach is right for them. For questions or more information, please contact IQ at newbiz@iqagency.com.
Smartphones keep getting larger and tablets are getting smaller, beginning to totally blur what was just a few years ago considered a group of distinct form factors. The platforms that power these blocks of glass, plastic, and silicon have also seen improvements, with iOS7 appearing to be able to keep the iPhone growth alive and Android utterly dominating countries such as China in its path to 1 billion activations. New operating systems such as Firefox are in the wild as companies such as Microsoft frantically try to right the ship and save their platforms and devices from obscurity.
Across Europe 4G LTE is beginning to see deployments that will allow its users to see the speed and latency benefits that those in parts of Asia, the US, and others have over the past years. This in turn will begin to accelerate mobile data consumption and creation across a greater global footprint. Live and high quality video from mobile devices will become amazingly commonplace.
Today we are also seeing new products from Google, Samsung and even possibly Apple that are serious entrants to the wearable technology arena – and all of them are running mobile operating systems. Apple has thrown down the gauntlet against NFC technology with its new iBeacon service which means that all parties involved are taking mobile payments and other types of direct interactions over secure mobile channels very seriously.
Organizations who are late to the mobile game are hurrying to catch up. Many who have focused more on the consumer aspect of mobility are starting to put serious efforts into B2E mobile initiatives. Those who are already mobilizing their workforce are looking for ways to improve, standardize, and focus their efforts.
Also, the Web isn’t going anywhere….
So what does this all mean to you?
How Mobile Technology is Changing the Shape of B2B MarketingRobert Woo
Developing a flexible and viable mobile marketing strategy is critical to accelerating new windows of opportunity within the mobile space. Using customer case studies to illustrate successful B2B examples, this presentation will focus on the ways that companies can leverage the mobile platform to engage their customers and grow their business.
Presentation from the Women in Technology Summit 2013. This is strategy portion of the presentation, focusing on building Responsive Websites, Mobile app development and which device(s) to build for and general considerations when putting together your mobile strategy.
Best practices for building your mobile app. Is it right for you? By Kate Washut, Partner, Far Reach for the Greater Cedar Valley Alliance's Business Education Series on 10/8/13. http://www.farreachinc.com
Skype…Rue La La…American Greetings…
All have successful mobile products that have added significant value to their respective brands. All of which have a look, feel, value proposition and use case that is distinct from their parent web products. The marketers and developers behind these products understood that developing successful mobile offerings boils down to one simple rule – know your user.
The advent of user friendly, web enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
Attendees will learn how to:
• Design mobile value propositions for your audience
• Understand what makes a mobile product go viral in your target segment
• Use mobile to enhance the value of your brand, increase revenue, and create loyalty
For better or for worse, like it or not, mobile wearables are already changing our lives. Combined with social media, mobile wearable devices form a new generation of personalized technology that knows us better than our closest friends. How many of your friends know how far you walked or what you ate? The challenge for developing applications is correctly incorporating context to add value your users hadn’t considered while being sensitive to their privacy. In the future, our devices will wake us up earlier because of the ice storm last night and contact the people we are meeting to warn them we could be late. Philip Lew covers the most important element of mobile user experience and customer experience―context. Using examples, Phil breaks down context into elements you can incorporate into your design and development. Learn the contextual elements you need to incorporate right now and identify key factors for future generation products based on providing anticipatory services.
Watch the webinar: http://monetate.com/webinar/big-data-demystified-for-the-marketer/
Learn about emerging mobile trends and their implications to your business, while coming away with an understanding of how a long-term vision is critical to addressing the online everywhere customer.
Other topics include:
• Why customers on smartphones and tablets should not be treated the same way;
• How implementing new strategies require investment and marketing control;
• What buzzwords and hype you should avoid;
• And much more.
Presenters:
• Thomas Husson, VP, Principal Analyst, Forrester Research
• Todd Lido, Marketing Director, Threadless
• Rob Yoegel, Content Marketing Director, Monetate
2. FREYA ZAHEER
General Manager
Sakara Life
Meet the Panel
D. KATE FORBES
VP eCommerce Digital
Experiences & Operations
Belk
MATTHEW KNUTI
Director of Strategy
Fuzz
FABIOLA CARCAMO
VP Mobile Product
Priceline.com
3. Agenda
• Meet the Panel
• Each will share their top RFP
nightmare
• The RFP Process
• Anatomy of a Mobile RFP
• Diagnose what sucks
• Reveal surprising strengths!
• Discussion Topics
• Q&A
4. Topics for Discussion
• Hybrid, Platforms, Frameworks or Native?
• When to constrain the mobile technology
approach and why?
• Describing technical requirements and
providing documentation
• Leading an effective response evaluation
process
• Offshore vs. Onshore
• Too little detail vs. too much: how to strike
a balance
• MVP vs. long-term planning
• Identifying & evaluating mobile vendors
• Portfolio, app ratings, references, head-
count…
• 3 mistakes we’ve each made, and how to
fix them
• 5 often-missed questions you must ask
• Early Roadmapping
• Android & iOS? Tablet? Wearable?
Every possible social login? What you
need to decide now
• RFI: What’s the purpose? When is it
needed?
• Timing: When should you engage a
mobile vendor in your product lifecycle?
• How to talk about budget
• What to do when:
• You have an app that needs fixing
• You have some in-house resources, but
not enough
• Your APIs aren’t quite ready
• Mobile surprises for those with web-only
experience
