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The Future of B2B
Marketing: Trends and
Innovations to Follow
OXPER MARTECH
In B2B, trust is the
currency that drives
Manufacturing business.
Trend 1
Account-Based Marketing (ABM):
Hyper-Personalization for
Targeted Success
97%
ACCORDING TO ALTERRA GROUP,
97% OF MANUFACTURING MARKETERS ACHIEVED
HIGHER ROI WITH ABM.
Trend 2
AI-Powered Automation:
Streamlining Your Strategy
BY 2028
USAGE OF ARTIFICIAL INTELLIGENCE BY B2B
MARKETING AGENCIES IS ESTIMATED TO BE
VALUED AT $107.5 BILLION BY 2028
Trend 3
Influencer Marketing and
Thought Leadership:
Amplifying Your Brand
92%
ACCORDING TO A STUDY BY NIELSEN, 92% OF
CONSUMERS TRUST RECOMMENDATIONS FROM
INFLUENCERS.
Trend 4
Data Analytics:
Powering Informed Decisions
5-6% HIGHER
MIT SLOAN MANAGEMENT REVIEW
COMPANIES THAT PRIORITISE DATA-DRIVEN
DECISION-MAKING ACHIEVE 5-6% HIGHER PROFITS
ON AVERAGE
The future awaits, and we're
here to lead the way.

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